Merchants are turning to gift card reselling because it offers a low-risk way to diversify revenue and attract customers. For example, reselling branded gift cards increases brand visibility and appeals to budget-conscious shoppers seeking discounts. This strategy builds customer trust and encourages higher spending, as customers often purchase additional items. Merchants can maximize this opportunity by promoting gift cards through digital platforms, bundling offers, and partnering with loyalty programs, creating a seamless way to boost sales and expand their customer base.
Simple. It's already revenue even if they have not sold a good or service yet. The customer has already prepaid. Once they have paid for the card, their "money" in the card becomes a single use currency - only for buying from that merchant store. If the customer has cash, they can change their mind and not buy anything. If the customer has bought (or has been gifted) a card, then that customer will use the card, and thus the transaction benefits both the seller and the buyer.
More merchants are turning to gift card reselling as a revenue stream because it offers a low-risk way to increase sales while attracting a broader customer base. Gift cards serve as an instant, flexible payment option for customers, and they can often lead to increased foot traffic and repeat business, as many customers spend more than the value of the card. In addition, gift cards provide an additional avenue for merchants to leverage seasonal or promotional sales, giving them an edge in competitive markets. Merchants can leverage gift card reselling by promoting it as a convenient gift option for special occasions and holidays, expanding their market reach. By integrating gift cards into their online platforms and offering digital versions, merchants can attract new customers who prefer the ease of digital transactions. Additionally, loyalty programs tied to gift card purchases can encourage repeat visits, driving both new and returning customers to increase their overall spend and engagement with the brand.