So a lot of online advice for growing SMS subscriber lists via Tiktok says you need to add a link in bio. This is a great start, but what a lot of people aren't mentioning is the updated Tiktok algorithm that blocks content that says "link in bio". What does this mean? Well, Tiktok probably wants to keep people on THEIR platform, rather than redirect viewers to user's websites or competitor's platforms. By shadowbanning content that calls for viewers to view the link in bio, Tiktok creates a friction point that keeps users on their platform. This means as an e-commerce brand you need to be stealthy about promoting the link in bio on your content. You can switch letters around ("bink in lio") or add spaces to your written CTA (l i n k in b i o) to avoid Tiktok's filters.
Use TikTok's question stickers to your advantage. If you want to grow your SMS marketing subscriber list, engage with your TikTok followers via the question sticker. If someone asks how to get free shipping for instance, or how to be the first to know of a new product release, answer them directly on TikTok. Let them know that subscribers receive complimentary shipping, along with access to new releases before anyone else. Drop your SMS number in the answer box to make it easy to subscribe.
TikTok is a major source for influencer marketing, and brands can use these to grow their SMS subscriber lists. Ecommerce brands can partner with influencers on TikTok and contribute content (a video) to the app that may get shared by other users. This tactic can be used to grow their SMS marketing lists.
Target your videos towards different SMS marketing lists. We offer super summer discounts for those that join this particular SMS subscriber list. You only need to join once and you can get exclusive SMS deals every summer that are only available through our TikTok tutorial videos. We find this has really grown our 'Parents' subscriber list. You can relegate different targetted SMS lists and numbers to various promotions that you have, so not all subscribers are inundated with specials for products that don't relate to them. Our last campaign centered entirely around the summer sporting season. Every parent is worried that their child is going to knock their teeth out during a baseball, soccer, or football game. We explain our product, in this case being custom-fit mouthguards in the video, and then inform our viewers of our exclusive SMS summer club. Vendors must remember to comply with TCPA compliance language however when linking your various SMS messaging in TikTok.
Business owners often do not consider TikTok a way to market their brand. TikTok, over the years, has grown so much that many brand owners leverage it to build more audiences. How did they achieve this because TikTok is where you should not make your video sound like you are advertising a brand? This takes us to the one thing to do to utilize TikTok very well. Authenticity Many people would say TikTok is a noisy place. Yes, that is why you need a good plan put in place. Be very authentic in creating your content. Users want to be entertained, not sold to.
Ecommerce brands can use TikTok to grow their SMS marketing subscriber lists by creating engaging and creative videos that encourage users to sign up for their SMS list. The videos should be short, attention-grabbing, and show off the brand’s products in a way that makes users want to learn more about what the brand has to offer. In addition, the videos should include a call-to-action telling viewers how they can sign up for the SMS list. By using TikTok to generate interest in their SMS marketing campaigns, eCommerce brands can quickly and easily grow their subscriber lists.
TikTok is great for reviewing the products and showing which works for you. Using this opportunity to show your target audience what your products and services can do is a great chance to grow your subscriber list. Just like others review your product or others, you can use your voice to tell what your products can do. Use your creativity to show them what it's made of, how it benefits, how it is different from others, use reviews to show what customers have to show about it, give a demo and so on. There are so many ways you can show how it can stand out, all you have to do is find a way. This way your target audience gets to know about the product. And from there, they can subscribe to your subscriber list to know when it gets on sale, what new launches and advancements you're doing to your products and so on. This will increase your SMS subscriber list for sure.
Tik Tok doesn’t allow its users to share phone numbers in a straightforward way due to privacy and security concerns. One way Ecommerce brands can use the platform to grow their SMS lists is by sharing the number in the TikTok inbox. If a user has reached out in the inbox, it indicates they are engaged with your brand. Hence, they will happily subscribe to your SMS marketing list if you can offer the right kind of incentive for them to join.
One way Ecommerce brands can use TikTok to grow their SMS marketing subscriber lists is through influencer marketing. Influencers with large followings on TikTok can promote your brand and SMS marketing campaign to their followers, which can help you grow your subscriber list quickly. Influencer marketing is one of the best ways to grow their subscribers, and TikTok is one of the biggest platforms for influencers and potential customers.
Co-Founder and CMO at Texas Family Homebuyers
Answered 4 years ago
In today’s highly competitive market, e-commerce brands can showcase their products through TikTok trends. It can either be a trending effect or sound. The purpose should be to gauge the audience’s attention. If you run an e-commerce store, educate the prospective users about how different your platform is from the others. You can use TikTok to unveil your latest products or even announce discounts. Once the users are subjected to this information, it will build curiosity. They will visit your website and subscribe to your SMS marketing list.
Send an SMS opt-in message via a DM to your current customers and followers on your TikTok page. You’re already engaging with these folks and the majority of them won’t see it as spammy, especially if your copy is spot on. Briefly mention the benefits of this extra communication and promise “we won’t spam you!” Don’t risk automation throwing a generic name in their message by personalizing the copy. The last thing you want is users sharing how they all received a message with the wrong name. This has happened to some well known brands and it was a PR issue that didn’t need to happen in the first place. Make the signup as simple as possible and don’t forget to make it fun. Ask your content marketing team what message will be attractive to the audience there.
Marketing Director at Holistapet
Answered 4 years ago
Hi! I’m Deepanshu, Marketing Director at Holistapet, a company specializing in CBD dog treats. A recent study showed that the average person spends nearly two hours daily on social media. This presents a huge opportunity for eCommerce brands to reach their target audiences through platforms like TikTok. The app is extremely popular with Gen Zers, who are notoriously difficult to get through traditional marketing channels. To grow their SMS marketing subscriber list, eCommerce brands can create engaging content that includes a call-to-action for users to text a keyword to a short code. Brands can also offer incentives, such as discounts or exclusive access to content, for users who sign up for their SMS list. By leveraging the power of social media, eCommerce brands can reach more potential customers and grow their SMS marketing subscriber lists.
TikTok users might be encouraged to sign up for an SMS marketing list by presenting them with the opportunity to get a discount or a gift in exchange for their participation in the list. The company may advertise the offer by uploading a video to TikTok and include a link to the sign-up form in the video's description afterward.
TikTok has proven to be one of the best marketing strategies. It has helped both small and big businesses to boost their eCommerce gains. The best thing about TikTok is that people can market their products and show how people can use them in real life. It also helps them interact directly with their clients.
One way to grow your SMS marketing subscriber list using TikTok is to hold online events for your brand. First, you’ll market your event. It can be a live selling event or hold a TikTok challenge. Participants will have to fill up a form to join, and one of the requirements must be their cellphone numbers. Make sure that you give an advantage to those that will subscribe. SMS can provide notifications for grand openings, flash sales, and upcoming events.
Make sure to prominently display a link to your opt-in lead capture page on your bio. TikTok content is great for drawing attention to your brand and interacting with your audience, but you need to make sure that all that engagement leads to profitable action. To do so, add a caption to your posts that lets people know they can follow a link in your bio to take advantage of an offer or some other benefit. The link should direct them to a page where you can collect their SMS contact information in exchange for something of value, such as discounts or access to exclusive deals.
Let's start with a simple solution: offer special incentives and coupons to new subscribers via TikTok. Building your SMS marketing list can be tricky because consumers are generally much more likely to offer their email address than a phone number. This means you need to provide your customers with something valuable to encourage them to hand over their numbers and sign up for your program. Offering incentives is one of the most effective ways to grow your subscriber list. In fact, incentives and coupons have been shown to be among the top reasons to subscribe.
One of the best ways e-commerce brands use TikTok to grow their SMS marketing subscriber list is through one click mobile popup. Tik tok is a popular and creative video platform. Most e-commerce companies use it to expand their business globally. The one-click mobile pop-up feature allows sending messages to relevant audiences. It helps them to reach out to a wide audience. TikTok offers a specific landing page that can be customized according to offerings and needs. The e-commerce brands can use the popup on videos and product pages to get discounts. It attracts the attention of the customer and forces them to click to text. This SMS marketing strategy can be used to achieve the target easily.
The focus of our video content in TikTok is financial literacy among the members of Generation Z, and this helps us expand our SMS marketing outreach. We teach our subscribers the most updated methods of saving and budgeting by introducing specific financial apps. The message we include in our videos adopts this formula: the name of the budgeting app, the advantages & disadvantages of that platform, and how the app helps Gen Zs make realistic financial goals. Through this, we are able to encourage many young people to harness technology as their vessel in their quest for financial freedom.
One way is to create a short video (15-60 seconds) that showcases their product or service and include a call-to-action at the end of the video for viewers to text a keyword to a short code in order to subscribe to their SMS marketing list. The video could be creative and fun, and highlight some of the unique features of the product or service. Another way is to run a contest or giveaway on TikTok where the prize is a discount or free product for those who subscribe to the SMS marketing list. This could be promoted through a video or through an announcement on the brand’s profile.