How do you handle situations where a client's request may be unethical or illegal? What steps do you take?

At Rathly, we've learned to always stick to the facts. When a client asks for something that crosses a line, I make sure to address it head-on. For example, I've had clients suggest tactics that would manipulate the data or mislead their audience. In situations like that, I quickly clarify why those tactics don't align with our standards. We believe in integrity, and it's my job to protect that. It's important to communicate openly. If a client insists on something questionable, I step in with alternatives that still achieve the desired result but in an ethical way. Every decision we make has to be data-driven and transparent. I've had clients appreciate the honest feedback because they see the bigger picture - it's not just about getting results, but getting them the right way.