Doubling Down On Demand Sensing Technology Our decision to go big when investing in demand-sensing technology has paid off in the long run and allowed us to be flexible with our supply chain strategy. Having data collection and analysis tools that can help us look at different variables allows us at TrackingMore to track changes in demand consistently. This demand-sensing process enables us to be responsive to any positive or negative change in demand and act accordingly to ensure maximum customer satisfaction.
With a long history in the sports nutrition industry I learned rather quickly that you never want to create a product around a single ingredient. Instead, I took an approach of building products where 2-3 ingredient alternatives could be used to create the same effect. This allowed me to pivot formulations when issues such as limited supply or increased tariffs came about. It allowed me to seize opportunities when many brands were scrambling to find a way to acquire these raw materials.