During my studies, I had about 40 hours of internships to complete at my chosen organization. I was studying management at the time, so the field I could handle and the responsibilities varied greatly. As it happened, I was accepted by a company that didn't have any set program for me, and I was able to "try out" various tasks from completely different departments. It turned out that I proved to be a great fit for the marketing team, whose manager invited me to cooperate further, emphasizing how she appreciated my creative and unconventional approach to marketing. So, in my case, it was a very smooth transition, and I am extremely happy that fate desired it that way.
I always knew that I wanted to work in a creative field, but I wasn't quite sure what that would look like. After graduating from college with a degree in marketing, I started working at a small advertising agency. I quickly fell in love with the fast-paced, ever-changing nature of the industry, and the ability to use my creativity to solve complex problems for clients. I worked my way up from an entry-level position to a senior role, and I have had the opportunity to work on some incredible campaigns that have made a real impact. While advertising can be challenging at times, it's also incredibly rewarding to see the results of your hard work and to know that you're helping to make a real difference for your clients. I'm grateful for the opportunities I've had in this industry and excited to see where my career will take me next.
I got into advertising almost by accident in my university days back in Munich. I had a job that was completely unrelated to my degree. Some of my responsibilities included SEO work and Google Ads. I discovered that I enjoyed the work and was good at it. A few years later, I moved to the US and worked continued doing similar work. Then I caught that American entrepreneurial spirit. I founded my first marketing agency and grew the business significantly. What started as a way to get a little spending money has become a very fulfilling career.