Elevating your brand's online presence will have Good Morning America taking notice of your products. Blogging, vlogging, and guest blogging about your company, offerings, and industry help raise your online authority, boosting your site's SERP ranking. And partnering with niche-relevant influencers broadens your audience. You can then leverage this brand equity to respond to relevant HARO queries. Major media outlets, including ABC, NBC, CNN, and Fox News, often post to HARO looking for products to feature on an upcoming home, gift, or seasonal segment. When you respond to such queries on your brand's behalf, reporters will do their research and see the credibility you established, encouraging them to include your products in their show.
While it's tempting to send lots of samples to the studio news desk to get GMA's attention, you may only succeed in annoying them and losing out on any chance of getting your products on their show. However, if you head to www.toryjohnson.com/tv-deals, there is an online form you can fill out to pitch your product to their research team of "shopping fanantics." Just keep in mind that they evaluate the products they feature in their Steals & Deals segment on whether they appeal to a large audience. They also require that brands have an extensive inventory of selected products and be willing to offer viewers an exclusive deal on saving big.
Heirloom (https://sendheirloom.com/) is a physical book that plays your home videos and photos. We were lucky enough to be on GMA (watch! https://sendheirloom.com/gma/) for their 10th Anniversary of Deals & Steals. Heirloom video books arrive loaded at your loved one's home loaded with sweet videos, photos and messages from you. Visit our website to upload up to 10 or 20 minutes of your photos and videos and then select from one of our 16 video book covers including 5 holiday designs (or design your own!). Heirloom then ships a video-playing book right to your doorstep loaded with your favorite moments. Video books automatically play when the cover is opened, and no Wi-Fi is needed. Our best tip is to identify something super unique and or rare about your product, an aspect of your product that might surprise the viewer and make them feel like they just discovered a truly special and innovative product that solves a problem for them.
YouTube is the first place for people to learn about your brand and company. If you have a video about your product or service, you're already halfway there. You need to ensure that your videos are getting attention and are of good quality. Remember to add your social media into the mix for more traction. Social media is ideal for linking with potential investors and promotional deals. There are many different platforms where you can market yourself online for a shot on daytime television.
Figure out which producers handle stories that relate to your industry, and pitch to them. Television producers' inboxes are full of people trying to get their product or themselves on air. It's important to do some research and figure out who the right person to reach out to is. If you send a great product pitch to a someone who doesn't produce product segments, then you're wasting both your time and theirs. You're much more likely to get a positive response from a producer if you can show them you've done the legwork and know they're the person you need than if you spam it to anyone you can find.
It's unlikely most people have the connections to get a product on Good Morning America, so hiring a PR agency is crucial. An experienced firm will have connections and relationships that they can leverage on your behalf. They'll also know how to turn your product into a compelling story because no one wants to just be sold to. They want to feel compelled by what's possible with your product and a PR agency will help you craft that narrative, which will be more compelling to Good Morning America producers.
The best way to get your product on Good Morning America is to carefully review the products they have featured on their show over the last few years. By understanding what they like to feature and how they like to feature, you can determine whether your product is a good fit, and, if so, how to pitch it in a way that will help them see that it is a good fit. By reviewing the products that have been featured on the show and then pitching your product in a way that will align with the show’s interests, you will be much more likely to get your product featured. You can mention some of these products in your pitch, and this will show that you are a fan of the show and know what they like.
The first step is to frame your product in a way that makes it an attractive candidate to be featured on the show. For example, our product which is a tattoo numbing cream might not be applicable for a stand alone feature by itself. However, if there was a larger segment showcasing a rising tattoo artist that used our product before creating a tattoo live on air, the context makes sense and the segment has relevance. To put it simply, you need to find a creative way to frame your product so that it has a reason to be on the show.
A branded TikTok challenge can drive awareness for your business and products while drawing the attention of Good Morning America producers. GMA and other media outlets often feature viral challenges from social media on their programs. While TikTok reserves hashtag challenge ads on its discovery page for major labels, smaller brands can create challenge-based campaigns. And partnering with an influencer makes going viral and getting noticed by GMA a real possibility. Community challenges are another opportunity to showcase your products through brand ambassadors. When a trend or question relevant to your products goes viral on TikTok, it's an excellent time for your brand's super fans to give your brand a shout-out and rave about your products. For example, when the Farrah Fawcett Flip was trending, numerous beauty brands received mentions from participants.
Make your pitch timely. If you want producers to consider your product, it helps if your pitch has a news peg to it. News shows are always looking to highlight items that feel timely and relevant. If you're trying to get an evergreen product on-air, try and find a way to frame your pitch that ties it to an upcoming holiday or other big story.
Make sure your product is newsworthy. Good Morning America is always on the lookout for stories that interest its viewers. If your product is new and innovative, you have a good chance of getting on the show. Good Morning America receives thousands of pitches weekly, so making sure your pitch stands out is essential. Find out who the producers are for the show and reach out to them directly. Even if your product is newsworthy and you have the right contacts, it won't matter if you don't have a solid media strategy. Once you are ready, reach out with charisma and let your product speak for itself.
Data Scientist, Digital Marketing & Leadership Consultant for Startups at Consorte Marketing
Answered 3 years ago
If you are dead set on getting on Good Morning America, then play the long game. There are about 150 employees listed on LinkedIn. So, chances are high that you have a 2nd, 3rd, or direct connection with some of them. If you're not already directly connected with someone, then ask your shared connections to make some introductions. See if you can directly connect with several people who work there, and build relationships. Engage their content. Take a genuine interest in their career growth. Get on their radar. Some of them may eventually take an interest in you. Post about your product on LinkedIn, and when they engage your posts, you have an opportunity to follow up. If they like your product, and they like you, they may advocate on your behalf to get on the show.
Do your homework. If you want to get a product on air, then it's important that you watch the show regularly and know what sort of items they feature. The best pitch in the world won't get you a TV placement if it's for a product that "Good Morning America" doesn't feature. If you watch the show and take notes on the items they do show and what the hook of these segments is, you'll start to get a feel for what they're looking for. This can inform your pitch and help you write one that's more likely to succeed.
The best way to get your product on Good Morning America is to think like a producer. What does a producer need to get the job done? A great product and a story. To start, make sure your product is ready to be filmed. This means that you need to have a demo unit that looks great on camera. Make sure the product is well-packaged so it looks professional. If there are any bells and whistles, make sure they’re working perfectly. When it comes to the story, make sure that your product has a great story to tell. Think about the things that make your product special and unique. What makes it better than its competitors? Good Morning America is always looking for great products to feature on their show, so make sure yours is ready to go!
Although it may seem daunting, the steps to get your product on Good Morning America are relatively simple and easy to follow. Create a pitch that will grab their attention and make them want to learn more about your product. Research and identify the key contacts at Good Morning America. This includes the producers, bookers, and segment managers. Submit your pitch and follow up until you get a response. With a bit of persistence and luck, you can get your product in front of the millions of viewers who tune in to Good Morning America daily.
Advertise your product pitching segment in a way that provides multiple talking points of interest. Our company helps other businesses fabricate their inventions with the help of 3D printers. When most people hear this they are inherently interested in this new way of doing things and want to know more. Ask yourself how you can bake talking points of interest into the product you are trying to pitch.
Partner with a well known influencer who can recommend your product to the show. To find influencers that will be willing to promote you, search for those on Instagram in your niche. For example, if you’re a health and wellness company, try reaching out to influencers who prioritize their health in public and offer them your products for free. Once you develop a relationship, ask them if they’d be willing to reach out to GMA, because a pitch from a satisfied celebrity customer will carry more weight. This way, you’ll gain fans through the influencer and then gain more on TV!
The Good Morning America segments are intended for busy parents. To prepare your pitch before calling GMA, you need to do some research and consider how this issue affects members of the GMA audience. For example, while promoting a security solution, emphasize how a security flaw or data breach might risk a family's safety.
Simply pick up the phone and call. The truth about getting on Good Morning America or any other talk show for that matter is that it all comes down to impressing the producers. These shows receive thousands of pitches for their segments and you’ll have to demonstrate that your product deserves to be featured. Try and find ways to make your product more relatable to the audience of the show you're pitching for. Creativity in marketing is one of many tools you can use to help your product cut through the noise.
Develop an effective PR strategy to get your product on Good Morning America. The winning combination includes: A great product that fits with the demographic. A PR team who knows how to pitch. Great marketing and content. If you combine all of these factors and wrap it up in a good PR strategy, you increase your chances of being on the radar of something like Good Morning America.