I find that tools like Ahrefs and SEMrush have very broad keyword lists that sometimes don't align with niche industries and have more competition. If you want to find actual niche keywords that are low competition, then you'll want to leverage People Also Ask (PAA), Google Autosuggest, and Reddit. PAA and Google Autosuggest allow you to mine topics/keywords that are relevant to your audience that likely have less competition. Just enter a seed term and then review which results are showing up for PAA and autosuggest. So using "life science marketing" as an example, I can find topics like "life science marketing trends" and "life science marketing strategies." Reddit is an untapped goldmine for keyword research. Just find subreddits similar to your niche (r/saas, r/entrepreneur), and create python scripts that connect to Reddit's API and pull topic ideas. I'll typically create a script that looks for the top-ranking question posts of all time.
To niche keyword research, you need to put on your detective hat and dive into their online presence. Start by exploring competitor's websites content, blog posts, and product descriptions to identify recurring keywords and phrases. Pay attention to their meta tags and page titles too. Additionally, scour their social media platforms, noting hashtags and topics frequently used. Look for gaps in their strategy and areas they might be overlooking. By dissecting their approach, you can uncover valuable insights into high-performing keywords and untapped opportunities that will strengthen your own niche marketing strategy.
I begin by using Semrush's Keyword Magic Tool and work my way up from there to create a list. I consider the keywords that are asked about there to see which ones should also be added. I'll go through this process multiple times using various stem keywords. Then I check out well-known websites in my niche, pull their most popular pages in Semrush, and see which keywords are bringing visitors to those pages. From there, I'll add new keywords to my list. Next, I use Google's autocomplete feature on well-known search keywords. I'll enter a search term like "how to bake a" and see what results come up. The 'a' is then changed to a 'b', then to 'c', and so on. The list is updated with relevant search keywords from these pages as well as any new People Also Ask (PAA) queries. After doing this for a few days, I run the entire long list via Keyword Cupid to begin creating silos and clustering ideas.
Step 1: Go to Google and do an initial search for the most logical niche-specific keyword: I.e. 'plumbers London', and take note of the top 2-3 plumbing services-specific websites. Step 2: I then login to SEMrush.com, open 2-3 tabs set to 'Organic Research' and enter the domains I curated during step 1. To build a greater content strategy, at least 1 of the 3 domains I populated in step 1 will have a subfolder structure giving what can be a never ending array of content opportunities to grow traffic, like these ranking competitors: https://prnt.sc/2M5dqxqLXIcq - which lead on to finding actual landing page groups to research further. https://prnt.sc/ZmB7ZVTdU81E Step 3: I now take my learnings from the first 2 steps of Niche Keyword Research and login to Mangools.com, then go to KWfinder, which is then localised to the specific city/town/suburb I'm searching, and then keyword research is NICHE + LOCAL https://prnt.sc/TskjpEfFr_AD.
As an SEO expert, my task is to help companies discover keywords with business potential they can quickly rank for. That's why I handpick keywords with the following characteristics during the niche keyword research: - Low and medium competition (<30 according to Ahrefs) - Decent search volumes (100< according to Ahrefs) - With traffic potential - SERP should not be too competitive - With business potential (help a company generate income) Having these characteristics in mind, I use Ahrefs Keyword Explorer to discover suitable keywords. I also examine competitors' semantic core to discover juicy keywords my client does not rank for yet. We no longer optimize for single keywords. In order to rank in organic search results, you have to optimize for topics. That's why I collect the target and semantically-related keywords for optimization. I describe my niche keyword research process in detail and examples on my website: https://selfmademillennials.com/niche-keyword-research/
To do niche keyword research, analyze publications, magazines, or blogs specifically dedicated to your niche. Study the keywords and topics they cover to gain valuable insights for your keyword research. These publications often use keywords that are highly relevant to your target audience but may be overlooked by others. By incorporating these niche-specific keywords, you can attract more relevant traffic and gain a competitive advantage. For example, if your niche is 'organic skincare,' analyze popular organic skincare blogs and magazines to identify keywords like 'natural skincare routine' or 'clean beauty products.'
When doing niche keyword research, it is important to remember what is most important to the company and what is key product/service that they are trying to sell customers. If you are doing keyword research and aren't finding anything with high search volume, then terms that are highly relevant to the business are going to attract traffic that is more likely convert. It's more important to find terms that are going to bring in qualified traffic. For example, AmCan Products is in the niche industry of bed bug manufacturing - https://amcanproducts.com/ Targeting terms like bed bug mattress covers or bed bug mattress protectors is way more affective than mattress covers or mattress protectors.
We're like Sherlock, seeking the elusive phrases that unlock SEO greatness! A study revealed that long-tail keywords boost website traffic by a whopping 78%! Now, our secret investigative methods! Meet Jane, the SEO sleuth. She scours forums, social media, and online communities for those golden keywords. But wait, there's more! We peek at competitors like ninja spies, spying on their keyword tactics. In summary, our niche keyword research is a thrilling adventure, exploring long-tail wonders and rivaling competitors. So, grab your magnifying glass, and let's conquer the SEO mystery!
When conducting niche keyword research, I start by identifying the specific topic or industry I want to target. I then explore relevant industry publications, forums, and competitor websites to gather keyword ideas. I focus on long-tail keywords with lower competition and higher search volume. I also leverage keyword research tools to analyze search volume, competition, and related keyword suggestions. Ultimately, my goal is to find keywords that align with my niche, have sufficient search volume, and can drive targeted organic traffic to my website.
I use specialised keyword research tools to uncover extremely relevant long-tail keywords. With the aid of these tools, I am able to enter a short-tail term associated with our banking services and obtain a wealth of useful long-tail keyword recommendations. I used a specialised keyword research tool to optimise our website for credit card comparisons. When we used the tool and entered "credit cards" as the short-tail keyword, it gave us long-tail options like "best cashback credit cards for frequent travellers" and "low APR credit cards for students." I tweaked it a little according to our target audience. Within a month of adding these targeted keywords to our content, organic traffic increased by 15%.
For businesses with a local focus, geographic considerations become paramount in niche keyword research. Specificity in location often leads to higher relevance and conversion rates. We use geo-targeted keywords, which include names of cities, neighborhoods, or regions, to target a localized audience. However, it's important to ensure that these geo-targeted keywords are incorporated naturally within the content and meta tags, avoiding an over-optimized look that can lead to penalties from search engines.
Initiating niche keyword research with competitor analysis focused on long-tail keywords presents the most significant starting point. The approach offers valuable insights into established competitors' successful strategies, setting a benchmark and providing direction for the keyword strategy. Long-tail keywords, with their precise, detailed nature, are often less competitive, making them a lucrative focus for emerging businesses. Long-tail keywords display stronger user intent, leading to higher conversion rates. Also, it's much easier to rank high when targeting low-difficulty keywords. The competitive analysis exposes gaps in rivals' strategies, offering opportunities to capitalize on keywords they overlooked. A comprehensive understanding of the competitive strategy helps a growing business achieve strategic positioning, successfully target the right audience, and accelerate growth. Regards, Irina Poddubnaia Founder and CEO of TrackMage.com https://trackmage.com
For niche keyword research, I primarily use Ahrefs. It's a comprehensive tool that lets me understand the competitive landscape. My first step is to seek out websites with low DR, but high organic traffic. The reason being, these sites have managed to draw significant traffic despite their relatively lower authority, which suggests they are targeting potentially underserved, or niche, keywords. Once I identify such sites, I examine the specific keywords driving traffic to their pages. I focus on long-tail keywords that have a decent search volume but aren't overly competitive.
When it comes to niche keyword research at NeuronWriter, understanding our target market is the first critical step. We invest time in learning about our audience and how they seek information online. We then utilize powerful tools like Google Keyword Planner, SEMrush, or Ahrefs to uncover relevant keywords within our niche, focusing on valuable data like search volumes and competition levels. Special emphasis is given to long-tail keywords, specific phrases of three or more words, due to their precision and lower competition. Simultaneously, we keep a close eye on our competitors, learning from their keyword strategies to refine our own. This systematic approach allows us to tailor our content to our specific audience effectively.
There are many ways to do this but I rely on two primary methods. First, I go for the seed phrase approach. Here, I'll start with a broad term relevant to the niche. Then, using an SEO tool, I'll generate a list of matching terms. From there, I filter by difficulty, aiming for low competition, and then by volume to ensure there's enough interest. This approach allows me to find the sweet spot of high potential and low competition keywords. Second, I use what I call the "site leverage" method. This involves identifying a low-ranking niche site, then using Ahrefs to find their top pages. I analyze these pages to understand what's working for them, and then I aim to produce content that's better. By doing so, I can siphon off their traffic, while simultaneously improving upon the information available. Both methods have proven invaluable in my keyword research process.
We do niche keyword research by using a few important tools. First, we use platforms like SEMrush and Ahrefs to identify high-volume searches within our niche. Then we take a look at the competition and identify ways to create content related to our niche.
Niche keyword research can be quite strategic. I focus on long-tail keywords, which are more specific and detailed. The secret lies in the specificity of these longer keywords. People using these specific terms know exactly what they're looking for. So, while these might not be at the top of the keyword search list, they are usually the gold mines for businesses like mine. Don't get swayed by the generic words at the top of your search results. The real gems are often tucked away a bit further down. Those are the ones you need for your business. Be patient, look carefully, and you'll find the keywords that will really drive your business forward.
The process is quite interesting. First, I take a deep dive into platforms like Quora, where people frequently ask niche-specific questions. Those questions can reveal long-tail keywords. Then, I explore e-commerce websites, especially product reviews on Amazon, to identify common phrases that could be potential niche keywords. I also scour niche-specific forums and social media groups. The language used here often uncovers valuable keywords. Lastly, I review transcripts from podcasts or videos within the niche. This step can highlight unique industry jargon and buzzwords, providing even more keyword opportunities.
When conducting niche keyword research, you need to first define your niche and brainstorm seed keywords. Then, utilize keyword tools to expand your list and analyze search intent. Assess the level of competition and consider niche-specific terms. Study competitor keywords to gain insights and refine your list based on relevance and performance. Look for keywords that align with your niche, have optimal search volumes, and manageable competition levels.
We use a methodical approach to find niche keywords. We define our specialization or industry to comprehend our target audience. Next, we brainstorm niche-related seed keywords. These sentences represent the niche's main subjects or items. We generate related keywords, long-tail variations, and popular search queries using Google Keyword Planner, SEMrush, and Moz. As we add keywords, we evaluate their competitiveness by looking at search engine results and the authority and relevancy of the top-ranking pages. We identify user intent to determine if they want information, to buy, or other goals. Long-tail keywords have less competition and higher conversion rates, therefore we focus on them. Industry trends, seasonal changes, and developing themes help us find keyword opportunities that match customer interests and desires.