Getting featured on Instagram involved a strategic blend of community engagement and high-quality content creation. I regularly interacted with influencers and brands within my niche, engaging with their content and participating in relevant discussions. For my own posts, I ensured they were visually appealing and aligned with trending topics, using popular and niche-specific hashtags for visibility. My breakthrough came when a well-known influencer in my industry shared my post on their story, praising its creativity. This exposure significantly boosted my profile's reach, attracting new followers and opportunities for collaborations, and underscored the power of community engagement in amplifying one's presence on Instagram.
Use hashtags strategically: To get featured on Instagram, one of the first things you need to do is create a strong and unique brand. This means having a clear aesthetic, message and voice that sets you apart from others on the platform. Focus on creating high-quality content that resonates with your audience and reflects your brand's values. Hashtags are a powerful tool on Instagram, as they allow your posts to be discovered by users who are not following you yet. However, it's important to use hashtags strategically and choose ones that are relevant to your brand and content. Avoid using generic or spammy hashtags, as this can actually hurt your chances of being featured.
Getting featured by another Instagram account can take some time. One of the ways we got featured was by staying active and frequently commenting on a profile’s posts to engage with that brand and show them that we appreciate their content. Eventually, someone from that company contacted us and asked us if we’d like to be featured in one of their posts. Of course, it doesn’t always happen this smoothly and you may need to speak to someone about a potential feature, but this is one of the more “natural” ways to get featured. For us at Oxygen Plus, it grew our audience by a couple hundred followers because the account that featured us was quite a big one. And that was big for us at the time because we were quite a small account still. Name: Lauren Carlstrom Title: Director of the Board Recreational Oxygen Association of North America (ROANA) & COO of Oxygen Plus Website: https://www.oxygenplus.com/
To increase your chances of being featured on Instagram, focus on utilizing Instagram's new features such as IGTV, Reels, or Instagram Guides. By embracing these features, you show Instagram's curators that you are actively adapting to the latest trends and are creating engaging content. For example, you can create informative and visually appealing IGTV videos that provide value to your audience. This not only helps increase your visibility but also positions you as a thought leader. By standing out with these innovative features, you have a higher chance of catching the attention of Instagram's curators and getting featured. Make sure to create compelling content that aligns with your target audience's interests and meets Instagram's quality standards.
Crafting Instagram content centered on individual experiences strategically boosts recognition. Relatable, authentic posts not only engage audiences but also heighten chances of being featured. This people-centric approach creates a ripple effect, expanding content reach. Instagram features significantly enhance visibility, drawing a broader audience and affirming content's relevance. Featured content often yields increased followers, interactions, and overall growth. Adapting involves consistently creating genuine human experiences, cultivating a community-driven atmosphere for diverse audiences. Prioritizing the human element allows Instagram users to tap into the platform's potential for broad recognition and meaningful connections, fostering sustained engagement.
I dedicated myself to building a strong, engaged community around my niche. I regularly organized and participated in Instagram Live sessions, discussing relevant topics and collaborating with other users in my field. This not only bolstered my engagement rates but also positioned my account as a hub for active discussions and community interaction. When a significant feature account noticed the vibrant community around my profile, they featured one of my live sessions. Being featured dramatically increased my profile's exposure and credibility. It led to a significant boost in followers, higher engagement on my content, and established me as a key thought leader in my niche.
To get featured on Instagram, we focus on creating high-quality, engaging content that resonates with our audience. We use relevant hashtags and tag accounts that may feature our content. Building relationships with other accounts in our industry has also helped us get featured. When we were featured, we saw a significant increase in our followers, engagement, and website traffic. It boosted our brand visibility and credibility, leading to more sales and partnerships. The key is to consistently create valuable and visually appealing content, engage with our audience, and collaborate with others in our industry. This approach has helped us get featured on Instagram and has had a positive impact on our business.
By collaborating with local businesses in your area, you can create content that highlights the unique aspects of your community. This approach not only helps you stand out but also attracts attention from Instagram if they are promoting local content or events. Through partnerships, you tap into a niche market and increase your chances of being featured. For example, a local cafe collaborates with a fitness studio to create content showcasing their healthy breakfast options after a workout. This collaboration catches the attention of both the cafe and fitness studio's audiences, leading to increased engagement, visibility, and potential feature by Instagram. Being featured brings significant exposure, boosts followers, and enhances credibility within the community.
In my journey, getting featured on Instagram has been a result of crafting content that resonates with the platform's audience. Utilizing popular and relevant hashtags, collaborating with other creators, and actively engaging with the community through comments and direct messages have been key strategies. Participating in Instagram challenges or trends has caught the attention of feature accounts or the platform's algorithm. Being featured on Instagram has significantly impacted my reach, attracting new followers and fostering opportunities for collaborations and partnerships within the Instagram community.
One of the key factors in getting featured on Instagram is having a deep understanding of your target audience. Creating compelling and relevant posts that specifically cater to your audience's interests increases the likelihood of catching the attention of Instagram feature accounts. Besides, using appropriate tags is another crucial aspect of getting featured on Instagram. Feature accounts often search for content using specific hashtags related to their niche. By incorporating relevant and popular hashtags in your posts, you increase the discoverability of your content and attract the attention of feature accounts looking for fresh and inspiring content. Finally, don't forget to sharing your Instagram posts or reels on your own Instagram Story can enhance your chances of being featured. Instagram feature accounts often browse through stories of users they follow, looking for engaging and high-quality content to showcase.
In my case, I got featured on a travel-related account with a significant following. They reposted one of my travel photos, giving me credit in the caption. This resulted in a substantial increase in followers, likes, and comments on that particular post. Additionally, it introduced my content to a new and engaged audience interested in travel, which led to long-term growth in my own following. Being featured on Instagram not only boosted my visibility but also helped me connect with like-minded individuals who shared my passion for travel. It's a great way to gain recognition and expand your Instagram presence within your chosen niche.
In my role as an expert, I often provide guidance on enhancing the likelihood of individuals or businesses getting featured on Instagram. Reflecting on my own experiences, I have found that actively engaging with the Instagram community, utilizing relevant hashtags, and creating content that is both high-quality and shareable are effective strategies. In our team, we usually emphasize the significance of collaborating with influencers or other accounts to boost visibility and attract the attention of Instagram's algorithm for potential features. Based on my expertise and knowledge, these actions can lead to featured content, providing a valuable boost in exposure. If there's a particular scenario or if you seek personalized advice on Instagram strategies, feel free to share, and I can offer insights grounded in best practices
To get featured on Instagram, encourage your followers to create content featuring your brand or product using a specific hashtag. User-generated content showcases authenticity and can attract Instagram's attention. For example, a clothing brand ran a campaign where they asked their followers to share pictures of them wearing their outfits using #MyStyle. Instagram noticed the high engagement and featured some of the user-generated content on their explore page. Being featured boosted the brand's visibility, increased their follower count, and generated more sales.