My company ran a Job Applicant Behavior Survey on over 1900 participants. Its results were shocking and went viral. I was featured on a number of news sites then, including World News Era. Our study showed that workers lie at very high rates throughout the job application process, with 7 in 10 claiming they lied on resumes. Digging deeper, we also investigated the reasons behind the phenomena, common types of lies, and which job applicants are most likely to lie during recruitment. We sent out a press release about the study. World News Era devoted the whole article to the study in question. What makes me happy and proud is that, as a career expert, I was mentioned there by name. I explained that lying on a resume is unethical and can lead to severe consequences, which aren’t worth it. I also shared some advice on how to land a dream job without half-truths, exaggerations, and “little” white lies. https://worldnewsera.com/news/career-jobs/70-of-workers-lie-on-resumes-new-study-shows/
To get featured, craft a compelling story that showcases your value proposition and uniqueness. You can do this by highlighting the problem you are solving, the impact you are making, and the benefits you are offering to your audience. You can also use data, testimonials, and case studies to back up your claims and add credibility to your story I got featured on US news for reviewing the best tablets. I started by compiling an in-depth, well-researched tablet based on features, design, specs and value for money. I focused on covering the price to appeal to the budget of different people. Link for the same is https://www.usnews.com/360-reviews/technology/best-tablets
To get on television, the best route is to create value and bring ideas to news reporters. Reporters are constantly hungry for a new story. Find topics that you're an expert on and pitch them to local reporters. If your business is doing something interesting in the community, share it and see if you can get coverage. I have a relationship with a local news reporter. When he has a story and needs a personal injury attorney's perspective, I'm his first call and I'm generous with my time. I also call him when an interesting case comes in or if I see an interesting change in the law that I can talk about. Here's an example of a topic that I brought to a local reporter when I noticed that hit and run accidents were on the rise: https://www.waff.com/2023/05/22/one-in-five-drivers-dont-have-valid-insurance-hit-and-run-cases-are-rise-tennessee-valley/
We get featured on news sites by conducting studies and finding a unique news angle to pitch to journalists in our industry. We had our business featured in Travel Daily Media for a nationwide survey we conducted on what Americans' best tips for travel are. Out of all the responses we received (a total of 2088 open-ended answers), the most interesting part that stood out to us was how many people recommended solo travel. We compiled the data, presented it in an easy-to-read press release, added a quote from my partner Yanling and me, and sent it out in an email to 50 different journalists. We personalized each email and read previous work from each journalist to ensure the pitch was relevant to them. Here's the coverage we received: https://www.traveldailymedia.com/benefits-of-solo-travel/
I'm a journalist and media coach that features experts all the time in my articles. The BEST way to get a media feature is to stay top of mind with any journalists who are covering stories related to your business and space. The best way to do that is to go on your dream media outlet's website and search stories relevant to your niche. Then, find that reporter on LinkedIn or X and connect with them. Introduce yourself in a DM and explain who you are and what you do. Consistently follow up; don't be annoying, but following up and reminding them that you are there only amplifies your chances of getting featured as an expert in an article.
The key to my feature on CNN was responding to a Twitter query. I began my pitch by highlighting my credibility, with examples from major websites like HuffPost, Verywell Mind, and Women's Health, where I've been cited as a source on similar topics. This approach provided solid proof of the value of my expertise and my standing in the journalism community. By presenting these credentials, I was able to demonstrate trustworthiness and the significance of my insights, thus catching the attention of the journalist to read further and eventually include my input. https://edition.cnn.com/2023/11/29/health/pick-me-girls-wellness/index.html
Custom Exteriors has found success being featured in online articles in a couple of ways. Our team has been featured on Architectural Digest, Better Homes & Gardens, Realtor.com and more. Recently, we were featured on U.S. News and World Report for an article on fireproofing your home. You can find the story here. https://realestate.usnews.com/real-estate/articles/can-you-build-a-fireproof-home Our initial contact with these sources is typically found on Featured, HARO, or Quoted. Our staff searches for query's that we can assist with and then provide real life experiences relating to that topic. After the initial interaction, we always follow up letting the source know that we are happy to help with any additional inquiry's they may have. While our main goal is obviously obtaining quality backlinks, we find that even the quotes like the one above that are not linked to our contact can be used in our social media and on our website to increase our customers trust in our knowledge.
I advised a journalist on a recent USA Today article about the best VOIP services. Because I had experience in this topic, the journalist selected my pitch that I submitted through the Help a B2B Writer service. I answered all follow-up questions to the best of my ability and am now a featured writer in the article. I definitely feel proud to have helped, and we've received a good traffic boost from readers of the article. That feature will pay dividends over the future, as this article ranks highly on SEO and is very informative. https://www.usatoday.com/money/blueprint/business/voip/best-voip-phone-service/
We were recently featured in CNN (https://www.cnn.com/cnn-underscored/money/best-cds-in-2024). We got the feature by providing expert insights to the journalist through HARO. Among the many responses the journalist received, my expert insights were chosen and quoted in the article, which was very timely and relevant in my line of work. Well, simply put, I regularly responded to requests from journalists on HARO who were looking for expert opinions on financial topics. One day, a journalist from CNN was seeking insights on the best CDs for 2024. I shared my expertise, drawing on my extensive knowledge in finance and highlighting our company, Bitinvestor. This caught the journalist's attention, and they decided to feature our insights in their article. It was a great opportunity to showcase our expertise and put Bitinvestor in the spotlight.
Persistence pays off. If my initial pitch doesn't get a response, I follow up politely and provide additional information or angles to make the story more compelling. Building positive and respectful relationships with editors and journalists is crucial in the long run.
To get featured on news sites, focus on creating a newsworthy press release that stands out. Make it unique, captivating, and relevant to current trends or events. Highlight significant milestones, innovative aspects, or industry-disrupting achievements of your business. Tailor the press release to specific news outlets and journalists who cover your industry. Follow best practices for press release formatting, including a compelling headline, concise summary, and contact information. Provide valuable quotes, statistics, or insights to enhance the story. Personalize your pitch and build relationships with journalists beforehand. Aim for exclusive content, interviews, or behind-the-scenes access. Be persistent yet professional in follow-ups. Target both local and national news outlets depending on your goals. Remember, exceptional press releases have a higher chance of catching journalists' attention and getting featured on news sites.
CEO at Epiphany Wellness
Answered 2 years ago
News sites are an important and influential platform for businesses to showcase their products, services or ideas. Getting featured on a news site can bring your brand or business into the spotlight and increase your visibility significantly. The first and most important step is to have a newsworthy story. This means having something unique, interesting or beneficial to share with the public. It could be a groundbreaking product, an innovative service, or an inspiring success story. Establishing relationships with journalists can greatly improve your chances of getting featured on news sites. Reach out to journalists in your industry and introduce yourself and your business. Offer them valuable insights or tips related to their beat. This can help you stay top-of-mind when they are looking for sources or stories. Press releases are an effective tool for getting media coverage. They provide journalists with the key information about your business or event in a concise and easy-to-read format.
Developing a relationship with reporters is one of the best strategies to obtain media attention. Help A Reporter Out (HARO) is a service that allows you to accomplish this. With the free HARO membership, you may get in touch with reporters who cover stories related to your field. To locate source for articles they are writing, reporters utilize HARO. If you want to get quoted in several publications, HARO might be a very useful tool. Although HARO is simple to use, some diligence is needed.
Creating high-quality multimedia content, such as videos, infographics, or interactive graphics, can make a story more appealing to news sites and increase the likelihood of coverage. It's essential to adapt my approach to each news site's specific audience and editorial focus.
I been featured on a couple news sites and magazines over the years but the one that stand out the most for me is The Big News Edition. When they wrote a story on me about my community tea parties and raising funds for services in Cornwall Ontario. https://cdn.fbsbx.com/v/t59.2708-21/406008726_2564673613713681_5269395941980706574_n.docx/Elizabeth-Gagnon-Is-Lifting-Up-Her-Community-With-Tea-Parties-1.docx?_nc_cat=105&ccb=1-7&_nc_sid=2b0e22&_nc_ohc=vg5k1PMiujUAX-ltmDt&_nc_ht=cdn.fbsbx.com&oh=03_AdQX0TbTiF4XnwD8KgXHxEIyiX5PNTMLD6ix9KU-3tqfXg&oe=657B09DE&dl=1 How I get featured is by bringing transparency to the work I do. Building relationships and sharing ideas and helping others to be seen and heard. Through press releases and social media networks. When we build relationships we build communities willing to support one another. Through features of different platforms and services. Staying connected to news outlets even after the features so good teamwork and communication for future development and collaborations. Was just recently featured in Abnewswire and multiple other news outlets for Reunion Teatime https://www.abnewswire.com/pressreleases/teatime-with-miss-liz-holds-4th-annual-celebration-with-big-reunion_680484.html building awareness and community engagement on different levels of features.
Crowdsourcing ideas from my network has been a successful strategy. I reach out to colleagues, mentors, and industry peers to brainstorm compelling story angles or unique perspectives that would pique the interest of news site editors.
Craft a Unique Story: Develop a compelling narrative about your business that is newsworthy and interesting. In our case, we highlighted how the CEO of Mobility Nest is only 18 years old. Research and Pitch: Thoroughly research the target news site, understanding their content. We tailored our pitch to align with Website Builder Expert's focus on innovative businesses transforming industries. Engage with the Writer: Establish a connection with the reporter. We engaged with the journalist covering sustainable business practices, providing additional insights and context for the story. Highlight Achievements: Emphasize your business achievements and contributions. We showcased how Mobility Nest positively impacted the community and addressed environmental concerns. As a result of these efforts, Mobility Nest was featured on Website Builder Expert. Read the full story here: https://www.websitebuilderexpert.com/interviews/cameron-heinz-mobility-nest/.
In my experience, businesses and individuals can capture the attention of news sites by having a compelling and noteworthy story, fostering relationships with journalists, and utilizing diverse channels like press releases, social media, and networking events. Reflecting on my own experiences, increasing the likelihood of being noticed by journalists often involves crafting a distinctive angle or showcasing expertise in a specific field. From my personal journey, exploring instances where businesses gained media coverage through strategic efforts, such as case studies or testimonials, can offer valuable insights.
Collaborating with other experts or influencers in my niche has been effective. Jointly pitching stories or participating in panel discussions can make a story more appealing to news sites and broaden its reach.
In my experience, securing features on news sites is a personalized journey that involves crafting a compelling narrative, presenting a unique perspective, or showcasing expertise. At our company, we prioritize building meaningful relationships with journalists, sending thoughtfully crafted pitches, and actively leveraging platforms like Help a Reporter Out HARO. Throughout my career, I've learned that offering substantial value to the audience and clearly articulating the relevance and interest of our story to specific news outlets significantly increases the likelihood of being featured.