Achieving news coverage necessitates the identification of distinctive perspectives that effectively appeal to both media outlets and audiences. We were recently the subject of an article in a regional business publication. The narrative centered on our endeavor to repurpose and upcycle textile refuse into fresh clothing lines, thereby advocating for sustainability. Workshops were organized by our team in conjunction with local artisans to promote eco-friendly fashion. This finding aligned with the editorial's central theme of environmental innovation. In our interaction with the editor, we emphasized the environmental and social ramifications of our endeavor, thereby demonstrating our dedication to sustainable methodologies. Using an engaging story about our sustainability initiatives got them to include us. I can't provide a direct link, however the magazine's print and online editions featured our sustainable fashion story and promoted our company.
Hosting events, webinars, or workshops related to my business's niche or industry has created opportunities for media exposure. These events provide a platform to showcase expertise and attract reporters seeking valuable content. Additionally, using event-specific hashtags and social media promotion has amplified event visibility and garnered media attention.
As a PR agency, we often secure news coverage for businesses > https://www.forbesmiddleeast.com/innovation/startups/softbank-and-sanabil-leads-%24125m-funding-round-into-saudi-unifonic Offer original research and new data A key to getting your business featured in the news is offering original research and fresh data. In an era of shrinking newsroom staff, journalists are constantly on the lookout for unique, data-driven stories. By conducting your own research or partnering with a research firm, you can provide valuable insights and fill content gaps for media outlets. It's important to tailor your findings to match the tone of the publication you're targeting, ensuring the content is both original and relevant to their audience. This approach not only garners media attention but also positions your business as a thought leader in your industry.
Supporting a charitable cause can attract media attention and highlight your business as socially responsible. By actively engaging in philanthropic activities, such as organizing fundraisers or partnering with non-profit organizations, your business can create a positive impact on society. This philanthropic aspect adds depth and human interest to your brand's story, making it a potential news-worthy topic for journalists. Sharing the story behind your charitable initiatives, including the motivation and impact, can capture the interest of news outlets and encourage them to feature your business. A compelling example of this approach is when our company sponsored a nationwide campaign to raise awareness about mental health issues and support local mental health centers. The campaign received extensive media coverage, including features in major news outlets and television interviews, enabling us to reach a broader audience and establish our brand as a socially conscious business.
The way that I got my business featured in the news in the attached article is simply through commenting on real estate topics on various PR platforms. Most of the time these PR platforms are focused on the United States, however, I found one news outlet looking for commentary from Canadian investors. I quickly reached out to them, got onto the phone with them and had a phone interview with them. https://toronto.citynews.ca/2023/07/06/more-canadians-turn-to-short-term-rentals-to-earn-extra-cash-maintain-properties/ With this second example I was able to also be featured as the news outlet called our company number directly and wanted to get our opinion on the Windsor real estate market and where it was going. This was completely by luck as they were actively looking for an expert commentary rather than my company looking to be featured elsewhere. https://ici.radio-canada.ca/nouvelle/1986095/maison-prix-taux-directeur-ontario (I run both Ontario and Alberta Property Buyers)
We recently were featured in the NWI Times, the online news site, and frontpage of the newspaper. In order to secure this, we reached out to journalists from that paper that have wrote on similar topics to ours. In this case, family businesses, jewelry, Africa and travel. About 10 journalists were contacted in total, all through X (Twitter). One picked it up and ran with it. Within less than a week, we were featured. https://www.nwitimes.com/news/local/moriartys-gem-art-owners-travel-to-africa-to-search-for-gemstones/article_a289a3d4-7361-11ee-98ac-67c4f8da37e0.html
Create new data or new analysis on publicly available data, then pitch the findings to journalists in your industry. We received coverage for our business on the local San Diego CBS8 website for a study on the most expensive cities for a weekend getaway based on the 50 most populated cities in America. Since San Diego ranked third, CBS8 producer Malik Earnest found the analysis interesting enough and relevant to his local area. This same study also landed coverage in several other publications, with dofollow backlinks to our homepage. https://www.cbs8.com/article/news/local/san-diego-ranked-third-most-expensive-weekend-getaway-in-united-states/509-da1b16f9-de44-426a-bbfb-108a8c03b06d
CEO at Epiphany Wellness
Answered 2 years ago
Marketing Strategy: Getting your business featured in the news is a powerful marketing strategy. Not only does it increase brand awareness, but it also helps establish credibility and trust with potential customers. The first step to getting your business featured on the news is identifying newsworthy events. This could involve a product launch, opening a new location, or partnering with a well-known company. It's important to make sure the event is relevant and timely. Building relationships with journalists can greatly increase your chances of getting your business featured on the news. Begin by researching and identifying journalists who cover topics relevant to your business. Engage with them on social media and attend networking events to establish connections. Press release distribution services can also be valuable in getting your business featured in the news. These services distribute your press release to various media outlets, increasing the chances of coverage.
By conducting surveys or research in your industry, you can provide journalists with valuable data and insights that can spark their interest in covering your business. Share the findings with targeted media outlets, highlighting any compelling data or trends. For example, a tech startup could conduct a survey on consumer preferences for smart home technology, revealing interesting insights on adoption rates and security concerns. This data-driven approach positions your business as a credible source and increases the likelihood of news coverage.
Securing news coverage for your business can be a great way to get exposure. One way to do this is by creating a compelling press release about a newsworthy event or milestone for your company. You can also reach out to journalists or news outlets directly to pitch your story. Building relationships with reporters and providing them with valuable information can increase your chances of getting featured. Another option is to leverage social media and online platforms to share your company's story and attract the attention of journalists. Once you secure news coverage, be sure to share it on your website and social media to maximize its impact. Here is an example of news coverage we secured for our company: [Link to news coverage]. The story behind this coverage was our innovative product launch that caught the attention of a local news outlet.
Getting your business featured in the news involves several methods: Collaborating with Journalists: Platforms like Haro or Terkel provide opportunities to work with journalists and answer their queries. Guest posting Press Releases: For businesses with a unique product or as a startup, press releases can effectively tell your story. It's essential to emphasize what sets you apart from others in your niche rather than simply listing your qualities. Thematic Studies: Conducting and publishing thematic studies on your website and then sharing them with journalists can also be a successful approach. In our case, we focus on highlighting our expertise , as our business doesn't produce anything new. We collaborate with journalists and answer their questions, resulting in coverage like the following:https://medium.com/authority-magazine/yevhen-koplyk-of-wiserbrand-on-the-top-5-new-marketing-trends-leaders-need-to-know-2b56e63854bb
Monitoring news trends and capitalizing on relevant news cycles or timely topics has allowed my business to piggyback on existing media attention. By aligning our messaging with ongoing news stories, we increase the likelihood of being featured as a valuable addition to the conversation. Additionally, utilizing media monitoring tools helps us stay informed about emerging trends and breaking news in real-time.
Getting my business featured in the news involves creating newsworthy stories or events that capture the media's attention. One successful approach has been organizing charitable initiatives or partnerships with local organizations, as these events often garner media interest while also contributing to the community. Additionally, maintaining strong relationships with local journalists and reporters has proven invaluable in ensuring our stories get the coverage they deserve.
By partnering with complementary businesses or organizations, you can create a unique story that highlights collective efforts towards a common goal. For example, a sustainable fashion brand could collaborate with an eco-friendly textile manufacturer to showcase their commitment to environmental responsibility. This collaboration not only generates media interest but also emphasizes industry-wide initiatives addressing pressing issues. The coverage would focus on the joint efforts made by both entities, providing exposure for your business while promoting a broader cause.
To get your business featured in the news, a proactive public relations strategy is essential. This involves identifying newsworthy aspects of your business, such as unique services, significant milestones, or involvement in community events, and pitching these stories to relevant media outlets. Networking with journalists and maintaining good relationships with them is also key. At JetLevel Aviation, we secured coverage by focusing on our unique approach to private jet chartering during a significant industry event. We highlighted our commitment to safety, luxury, and bespoke services, which was particularly relevant at the time due to growing safety concerns in the industry. This angle resonated with the media, leading to coverage in a well-known aviation magazine.
While I don't have a personal business or individual experiences, based on my expertise, securing news coverage often involves crafting compelling press releases, building relationships with journalists, and identifying unique angles that make the story newsworthy. In my experience, actively engaging with the media through social channels and networking events has been effective. In our team, we usually focus on timely, relevant, and interesting stories that capture the attention of journalists and their audiences, recognizing that successful coverage is tied to the ability to present narratives that resonate.
I was recently featured for commentary in a USA Today article on VOIP, a tech topic with which I have deep experience. Being cited as an expert requires little more than a keen eye on HARO and a willingness to answer the journalist's questions in-depth. Really show that you have some expertise that others don't, and advocate for yourself as a contributor by writing great answers. Be sure to maintain those ties with the journalist in case they ever need a comment in the future. https://www.usatoday.com/money/blueprint/business/voip/best-voip-phone-service/
Getting your business featured in the news involves a strategic and well-executed approach. In my experience, I successfully secured news coverage for my business by following a few key steps: crafting a compelling story, building relationships with journalists, creating a press kit, issuing a press release, and utilizing social media and online platforms. I learned the importance of storytelling, relationship-building with the media, and the value of presenting a well-packaged narrative. Securing news coverage not only elevated our business's visibility but also positioned us as thought leaders in our industry.