Identify your campaign goals: Determine the purpose of your campaign and what you want to achieve. Brainstorm a list of keywords: Start by brainstorming a list of keywords related to your product or service. Use tools like Google Autocomplete or Answer the Public to generate more ideas. Use keyword research tools: Use keyword research tools like Google Keyword Planner, SEMrush, Ahrefs, or Moz to analyze the search volume, competition level, and estimated cost-per-click for each keyword on your list. Evaluate the relevance and intent of each keyword: As you analyze the data from your keyword research tools, consider the relevance and intent of each keyword. Refine your keyword list: Prioritize keywords with high search volume, low competition, and a high estimated cost-per-click. Test and optimize your campaign: Once you've selected your keywords, use A/B testing and ongoing optimization to refine your PPC campaign over time.
I research PPC keywords by using a variety of keyword research tools, such as Google Keyword Planner, SEMrush, Wordtracker, and Moz Keyword Explorer. I also use search engine query reports and competitor analysis to get ideas for relevant keywords. Additionally, I look at customer search queries and user intent to determine which keywords are best to target.
Like a lot of other people doing keyword research, I often start in Semrush. Then I'll usually do it again in Google's Keyword Planner. Ideally, I'll then combine everything into a single spreadsheet with 100s to 1000s of terms that I know are being searched. I do a lot of work in niche areas with very low search volume. In those cases, I get what data I can from the big keyword research tools, but I'm mostly left to put myself inside the mind of the searcher/customer. Creating successful PPC with very little keyword data can be extremely rewarding. This approach requires careful ads management, but it can return great results for customers when there is an absence of robust search data.
Remember the goals you want to achieve from your keyword research when you begin your investigation. You may also think of these objectives as questions you want to be answered by your keyword research. Building a Focused Keyword List: Keyword research aims to generate a list of keywords to bid on in your new PPC campaign. For the most part, every new advertiser hopes to achieve this through keyword research. Accurate Budget and CPC Bid Estimates: By conducting keyword research, advertisers may clearly determine how much certain keywords will cost them. They will also be able to determine a suitable CPC bid for each keyword, providing them with the greatest ad placements on search results pages.
Typically I try to find a combination of long tail keywords with decent search volume to get the best keywords for a PPC campaign. Long laik keywords have less competitions but they have less search volume. Whenever I find one with a decent search volume & less competition I keep it on top of my priority list. Usually, I use Ahref & Google keyword planner. They have the most accurate estimates of search volume which makes my campaign goals estimation easier.
For your PPC marketing initiatives. A method and tool to assist with this are as follows: 1. Identify your target market and the nature of their search. 2. Create a list of potential seed keywords for your brand or product. 3. Employ a keyword research tool to add relevant terms and their search volume to your seed keyword list. 4. Evaluate each keyword's level of competition and projected cost per click (CPC). A free tool for PPC keyword research is Google Keyword Planner. It offers suggestions for keywords, information about search traffic, levels of competition, and anticipated CPCs. You need a Google AdWords account to access this service, but you are not required to launch a campaign in order to do so. SEMrush is an additional resource that is useful. In addition to search volume, competition level, and CPC, this tool also provides a comprehensive keyword research package that includes search trends, similar terms, and other helpful information.
Marketing & Outreach Manager at ePassportPhoto
Answered 3 years ago
I take a comprehensive approach to researching PPC keywords. I start by doing some preliminary research with Google Ads' Keyword Planner tool to get an idea of the amount of current interest in the topic I'm targeting. Once I have a general overview, I use Ahrefs to dig deeper into the search traffic and competition level for each related keyword I select. The primary metrics I look for are volume, difficulty, clicks-per-search (CPS) and cost-per-click (CPC). I also leverage its helpful related phrases feature to uncover additional relevant long tail queries that may not have come up in my original research. These secondary terms often generate more targeted click traffic and better ROI than their higher resultion counterparts.