I use the NLP technique of presuppositions in much of my copywriting. Presuppositions pre-suppose that something must be true for the reader. An example of this is "For the best results successful people choose a 3 month subscription." This sentence presupposes that successful people need 3 months to get results. Which makes the reader think "I want to be successful (or I am successful) so I need 3 months too!" When I get into the close part of my copy I use a lot more presuppositions to entice the reader to take action.
Neuro-linguistic programming (NLP) is a useful approach in digital marketing to subtly influence how users think and behave, particularly useful in affiliate marketing. NLP uses the idea of "anchoring," where certain cues like a word or image trigger specific emotions. This technique can be applied to marketing to link positive emotions with a product, helping increase sales effectively.
Combining presupposition and sensory-rich language can significantly enhance your copy's persuasive power. For example, rather than asking 'Would you like to experience our product?' you might write 'When you feel the smooth glide of our pen, you'll know you've made the right choice.' This phrasing pre-supposes that the reader will take the desired action, encouraging their brains to simulate the experience. By subtly guiding their perspective and engaging their senses, you create an interaction that's more emotionally engaging and memorable. We can even measure the impact this will have on behavior using brain sensors like EEG.