As the founder and finance expert at Leverage, I often have to explain complex financial data to stakeholders who aren’t familiar with finance. One time, I worked with a tech startup’s board of directors which included mainly engineers and creative professionals. The company was considering a big investment in a new product line, and I needed to present a detailed financial analysis. To make it easier for everyone to understand, I did three things: simplified the language, used visual aids, and related the data to their specific concerns. First, I avoided complicated financial terms. Instead of talking about “EBITDA margins” and “capital expenditures,” I used simpler terms like profits before certain costs and money needed for new equipment. Second, I used charts and graphs to visualize the data. These visuals turned abstract numbers into clear trends and comparisons, making it easier to see the big picture. Third, I connected the financial data to their goals. I explained how the investment could increase market share and improve product competitiveness. I also discussed potential risks and how we planned to handle them. During the presentation, I encouraged questions and made sure to explain everything clearly. This approach helped the board feel more confident in understanding the financial details. In the end, they approved the investment, and the new product line was a success. At Leverage, we believe that clear communication is just as important as accurate financial analysis.