I'm a fashion and lifestyle influencer with over 60K followers providing helpful tips to feel more put together. Typically I look to charge anywhere from $1,500 to $3,000 for an Instagram Reel. It all depends on the budget, the timeline and total scope of work. Knowing how much work goes into creating a Reel and also utilizing my platform, has made me more confident in asking for more when negotiating. I also always aim high, and hope to meet in the middle. I also came to this price range based on where brands have met me before in terms of budget. The only time I have ever regretted undercharging is when there are too many rounds of edits. I'm happy to work on edits or re-shoots, but I quickly have learned my lesson that fees need to be added in for when that happens. When pricing add-ons I usually take into consideration the extra work that's involved. Can I make content from what I've already created? Or do I need to make additional content? If more hours are involved, this will increase the add-on price. But I also like to make sure I can create a well balanced package of deliverables and will add in Stories which can be a really easy lift to increase the overall package rate. For boosting or usage, I aim for $500/30 days at minimum. It's important to know that brands are making money off of our ads, and we don't always have final say on how the ads are crafted. I like to know where the ads are going, and try to price it based on that as well. The only red flags I look for are any scams. Never pay for product or shipping when it comes to working with a brand. And always have a contract signed before anything is created and delivered to the client. Always protect yourself when heading into partnerships with brands and READ your contracts thoroughly!
I'm the creator behind @thenewmixx, a lifestyle and fashion platform where I blend storytelling, styling, and strategy to create Reels for brands across wellness, beauty, fashion, and culture - currently hitting 400k following. I base my Reel rates on time, production value, and platform impact. I also factor in whether it's part of a larger campaign or a one-off collaboration. Knowing the value of my community and seeing brands come back for repeat partnerships helped me feel confident charging what my work is worth. Definitely. I once undercharged for a project that required multiple edits and usage rights. It reminded me how important it is to set clear boundaries and stand firm on pricing. I price usage, Stories, and boosting based on how long and where the content will live. I also offer add-on packages for things like swipe-ups, links, or voiceovers. If a brand can't clearly explain their expectations, timeline, or wants all rights upfront for a low rate, I pause. Clear communication and mutual respect are non-negotiables for me.