When we look to cross sell products, it opens the customers mind to being able to look to us as a trusted resource for all things we do. It is easy to check the boxes for a auto insurance quote, but letting it evolve into more is a special skill that takes practice and trust on the consumer's part. This may be most beneficial for the customer when you are protecting them from things they never even thought of; then they will realize they don't have to worry about the unknowns. Take the time to mention the best things YOU do and pivot to those when you can. It will yield great results.