Hi There! I wanted to see if you'd be open to Artet's amaro-inspired and THC-infused aperitif? The brand also has ready-to-drink THC-infused canned spritzes. More about each product is below. I look forward to your thoughts. Best, Lydia Brand: Artet, https://artet.com/ Product: Flagship Aperitif (2.5 mg of THC per serving) About: Artet is redefining the way we gather, toast, and experience cocktail culture. Founded by two brothers and their cousin, the brand set out to create an alcohol-free alternative that blends sophisticated mixology with nuanced botanicals. Their Flagship Aperitif, an amaro-inspired spirit infused with hemp-derived Delta-9 THC, comes in a striking glass bottle designed to elevate any bar cart and even features a simple cocktail recipe on the back, making it as beautiful to gift as it is to enjoy. Layered with speakeasy-inspired notes of cardamom, juniper, grapefruit, gentian, chamomile, ginger, and allspice, each pour offers a refined yet approachable experience. With a thoughtful low dose of 2.5mg THC per serving, it's meant to be sipped and shared, delivering a balanced buzz without overwhelming the moment. Perfect as a holiday host gift or centerpiece for gatherings, Artet combines style, substance, and flavor in every sip. High-Res of Flagship: https://drive.google.com/file/d/1IBguhMbtDvO-VykS7VsLYHGsYv2ZxZsd/view?usp=sharing Lifestyle: https://drive.google.com/file/d/167_4ZASVgWdX3KjseHHurE63gMTGCWQJ/view?usp=sharing Retails: $40 on https://artet.com/product/flagship-aperitif/ Brand: Artet, https://artet.com/ Product: Spritzes About: Artet's ready-to-drink spritzes are a refreshing alternative to alcohol. Each can blends thoughtful mixology, nuanced botanicals, and natural ingredients for a crisp, light buzz. This product contains 5mg Delta-9 THC and 5mg CBD. Founded in 2018, Artet was the first brand to merge cocktail culture with cannabis, and their spritzes carry forward that legacy. Inspired by the sophistication of their flagship amaro-style aperitif (an ingredient included in each can), these spritzes deliver the complexity of a crafted cocktail with a ready-to-drink option. Their Collection of Spritz Flavors Include: Grapefruit & Rosemary Spritz Strawberry Basil Spritz Chamomile Lemon Spritz Mango Ginger Spritz High-Res Image: https://drive.google.com/drive/folders/1yN3Ch4fhzEkX24B6smPyLbmUIxwvI9L7?usp=sharing Retails: $60 - $240 (12 pack, 24 pack, or 48 pack) on https://artet.com/product/single-serve-aperitif/
I've got nine years sober and can speak from a very specific angle here: alcohol-free products nearly derailed my recovery in 2014, and I'd caution anyone in early sobriety to treat them carefully. Back when I was trying to quit in 2010, I clung to Becks Blue (the UK's <0.05% beer) like a lifeline. I'd drink bottles of it, and my alcoholic brain would find that tiny trace amount and want more. On a holiday in Turkey, I literally tried to ship cases of alcohol-free beer ahead because I couldn't imagine two weeks without holding a bottle. That's not recovery--that's just switching props. I eventually relapsed on that trip, starting with "just a splash of lager in my lemonade" and ending with lemonade splashes in pints of lager. Even years into sobriety at a Christmas party, someone handed me an alcohol-free beer I didn't ask for. Just holding that cold bottle triggered such a strong body memory that I started sweating and felt the pull to drink more. I had to leave. For people like me, the 0.05% alcohol plus the taste memory is genuinely dangerous--it's not about the ABV getting you drunk, it's about awakening something that should stay asleep. These days I drink mocktails but specifically ones that don't mimic alcohol flavors. The ritual matters, but I choose drinks that taste nothing like what nearly destroyed my family. If you're exploring these products for Dry January curiosity, fine--but if you're exploring them because you're questioning your relationship with alcohol, skip them entirely and work on why you're reaching for any substitute at all.
I lead marketing for a health education company, so I track behavior change patterns obsessively--and what I'm seeing with low/no-alc is fascinating from a substitution psychology angle. People aren't just looking for "what tastes like alcohol," they're hunting for ritual replacements that slot into existing social frameworks. **Athletic Brewing** is the tactical winner I'd study right now--not because their beer is revolutionary, but because they cracked distribution placement. They're in airport bars, hotel minibars, and grocery endcaps where the decision happens impulsively. We apply the same logic in education: meet people where the habitual decision already occurs, don't ask them to seek you out. For THC seltzers specifically, watch **Cann** in California markets--they're pricing at $5-6 per can, which puts them exactly between premium NA beers and craft cocktails. That price positioning signals "occasion upgrade" rather than "healthy compromise," which changes purchase triggers completely. When we launch new academic programs, pricing against alternatives (not just competitors) drives enrollment decisions more than features do. The real opportunity is in regional breweries pivoting shelf space--I've noticed local spots in San Diego dedicating 20-30% of their cooler to NA options now, which wasn't happening even 18 months ago. That's where findy happens for people who aren't actively searching yet.
I run a full-service vending and breakroom company in Dallas-Fort Worth, and we're seeing a completely different angle on the non-alcoholic trend--it's hitting corporate breakrooms hard. Companies are requesting non-alcoholic options for their micro markets and office pantries because remote work killed the "drinks after work" culture, but people still want that unwinding ritual during lunch breaks. **LavAzza's Organic Nitro Cold Brew** has been our sleeper hit for this. It's not marketed as an alcohol replacement, but we've seen usage spike around 2-3pm when people used to grab a beer from the office fridge pre-COVID. The nitrogen infusion gives it that creamy, indulgent mouthfeel that makes it feel like more than just coffee--it's become the new "treat yourself" moment in tech offices where we operate. The interesting data point: our **JuLi by SmartSoda** dispensers let employees customize carbonation levels and add functional shots (energy, immunity, relaxation). The relaxation shot with blackberry passionfruit flavoring is outselling everything 3-to-1 after 4pm in our corporate accounts. People are literally engineering their own wind-down beverages instead of reaching for wine or beer, and we're tracking this through the machine's connectivity features. What's wild is that nobody asked for "alcohol alternatives"--they asked for better beverage variety. The behavior shift just happened organically once people had access to drinks they could personalize and that served a functional purpose beyond basic hydration.
In Sacramento, offering no-alcohol options like Sovi, Lyre's, and Heineken 0.0 is a practical move. After we added a non-alcoholic menu, we noticed more families and younger customers becoming regulars. It shows you're paying attention. You could even get creative with specialty THC seltzers if your local laws allow. I'd start with a few popular items, see what sticks, and let customer feedback guide your next steps.
(1) Our guests praise Surely and Leitz wines because these brands deliver wine experiences that match traditional wine flavors. The rose from Leitz has become a popular choice for our partner events. The spirits industry continues to support Ritual and Seedlip because these brands appear frequently in craft cocktail bars. The mixologists appreciate these products because they deliver complex flavors without attempting to replicate alcohol's effects. Athletic Brewing stands as the most popular low-alcohol beer brand according to my network because someone even brought their cans to our sauna for a drink. (2) The market for alternative products continues to experience rapid growth. The Denver area now offers THC seltzers from Ceria and WUNDER at dispensaries and communal markets. A guest reported that switching to THC seltzers for their evening drink routine provided the same positive experience without causing any post-drinking discomfort. I have tested various THC seltzers which offer different drinking experiences depending on whether you want to socialize or relax in a bath. People now focus on achieving specific goals through their drinking rather than seeking intoxication.
I recently tried Oddbird Vineyard wines, which are flavorful but not as dry as other non-alcoholic wine offerings; the juiciness lends itself to taste like, well, juice. For that, I would recommend brands like Tost, which for a sparkling rose tastes like a delightful sparkling iced tea. If you want wine tasting non-alcoholic wine, try St. Regis Cabernet, or even a nice Sechey Pinot Noir.
De-alcoholized wines have finally crossed into premium territory. Producers such as Luminara, Thomson & Scott Noughty, and Oddbird are using advanced techniques to remove alcohol while preserving the authentic flavor, aroma, and mouthfeel of fine wine. Some even reintroduce barrel-aging after dealcoholization to add body and depth. You can now find these bottles in boutique wine shops and specialty online retailers like Boisson, showing that non-alcoholic wine can stand proudly beside its traditional counterparts.
Zero-proof spirits have evolved into a respected craft category. Distillers are experimenting with layered botanicals, steam distillation, and creative flavor extraction to achieve the same complexity as classic spirits without the alcohol. Brands like Lyre's, Seedlip, and Pentire are helping bartenders build cocktails that feel sophisticated and full-bodied. Even options like Gnista are creating smoky, whiskey-like profiles that appeal to seasoned drinkers. Choosing zero-proof now feels less like giving something up and more like discovering a refined new ritual.
I've been helping food and beverage brands steer this exact shift over the last two years, and the data we're seeing in paid media tells a clear story: low/no-alc isn't a trend anymore--it's a permanent category with serious consumer spending behind it. From a marketing perspective, **Ghia** (aperitif) and **Ritual Zero Proof** (gin/whiskey alternatives) are crushing it because they're not positioning as "alcohol replacement"--they're creating their own category entirely. Their branding doesn't apologize for being alcohol-free; it celebrates the experience. We've run campaigns for similar brands, and the winning message is always about what you're gaining (clarity, morning energy, better sleep) rather than what you're giving up. On the THC side, I've noticed brands like **WYLD** (THC/CBD seltzers) doing exceptionally well in Colorado dispensaries because they've nailed dosing consistency--5mg feels approachable for first-timers without being intimidating. The crossover customer who used to grab a six-pack of craft beer is now splitting their cart between NA beer and THC seltzers, which tells me this isn't substitution, it's expansion. For sourcing, **Total Wine** has dedicated NA sections now, but honestly **online DTC is where the variety lives**--brands like **Boisson** and **The Zero Proof** aggregate everything in one place. If you're researching for January content, I'd focus on the "why now" angle: Dry January has become a legitimate sales season for these brands, not just a meme.
I see this trend rising fast. In Shenzhen factories we source for, more overseas brands are asking for low or zero ABV samples with 1000 USD MOQ, and that never used to happen like 5 years ago. SourcingXpro started getting more of these briefs this year for private label mocktail lines and even THC seltzer concepts for US west coast buyers. So this category isn't niche anymore. One US client increased margins by 22 percent once they added NA sparkling rose and NA gin style spirits. The growth is crazy. In 2025 you'll see more de-alcoholized wine and herb based functional spirits everywhere, especially online DTC and specialty small stores. I think its only going to accelerate.