During the January post‑holiday returns surge, what tactic in your self‑service return portal has best converted refunds into exchanges or store credit? Can you share one incentive or UX tweak that moved the needle and the impact you saw?

Tactic that converted refunds: We defaulted the self service return flow to Store Credit with Instant Availability instead of Refund, while still allowing refund as a secondary option. UX tweak that moved the needle: A single inline message stating Get credit instantly and reorder today without waiting 5 to 7 days, paired with a one click exchange recommendation based on the returned item. Measured impact: During January returns, store credit and exchanges increased from 34 percent to 57 percent of returns, and average time to re purchase dropped to under 24 hours. Speed mattered more than bonus value. Removing the waiting period reframed store credit as the fastest path to resolution, not a compromise. Albert Richer, Founder, WhatAreTheBest.com.