The most compelling 'About Us' videos are the ones that have just the right mix of professionalism and personality. Rather than just listing services, we tell real stories, like how we came to exist and customer testimonials that resonate at an emotional level. This connection is often even stronger with a warm, conversational voiceover; clients love hearing directly from the people who are going to be working in their homes or offices. And don't underestimate the power of music. We play upbeat, positive songs in our videos to reflect our brand's vibe: efficient but caring. When prospects can see real faces, hear credible narratives, and feel the vibe of your brand, they aren't just hiring a service: they're trusting a team. That is how you make viewers into long-term customers.
Your 'About Us' video shouldn't just explain what your business does; it should reveal who you are. In today's landscape, people crave connection and transparency. Spotlighting the humans behind the company -- your employees, leadership, clients, and even partners -- is a powerful way to create engaging introductory content. And, it doesn't require a big budget or fancy set-up. We're seeing a marked return to authenticity in marketing. Audiences are tuning out overly slick branding and tuning in to what feels real. In other words, people want people. So instead of relying on jargon or overproduced graphics, lean into lived experiences and shoot in your actual workplace or office. One other benefit of a people-first introduction video: it's a powerful way to increase and improve your talent pool. Job seekers are some of the most frequent visitors to your 'About Us' page, and they're not just looking for a mission statement; they're looking for signs that your company values people. They're scanning for signals of empathy, inclusion, and respect. If you want to attract top talent, a strong 'About Us' video -- one that features your actual team -- shows that your workplace is humane and your leadership accessible. When candidates can picture themselves on your team, they're far more likely to apply.
Hello, I am Serhii Antropov, I am a marketer. I work with marketing strategies, public relations, and online marketing. One of the common mistakes I've seen in my clients' 'About Us' videos is too much focus on themselves, not on the user. That's why before recording an 'About Us' video, create a portrait of the customer for whom you are adressing. Pay attention to their gender, social roles, income level, values, age, interests, and problems. This way, you will make your video personalized, address the problems faced by your target audience, and offer a solution. Instead of saying "Why us", it is better to say "What you get if you choose us". Create an engaging story that includes your brand's history, purpose, and values. Highlight the points that set your brand apart from your competitors and what makes you unique in the market. Animation works very well for the video format, so use it. Visuals are an effective way to communicate ideas because they capture the attention of viewers and convey messages more clearly. They will add dynamics to the video and keep the viewer's attention. At the end of the video, I recommend adding a Call to Action. This is a statement in which you call on potential customers to take a target action, such as buying a product or service, subscribing to a page, etc. In such calls, it is advisable to be direct, and use strong words such as 'buy', 'order', "subscribe", etc.
Use customer-centric visuals. An engaging element in either an 'About Me' or 'About Us' video is storytelling via customer-centric visuals. Instead of merely reciting the company's historical milestones or a list of achievements, showcase what your brand accomplishes during actual engagements with customers. For instance, as part of the car shipping industry, we show footage such as cars being carefully loaded onto carriers and families receiving their cars at new overseas homes. These visuals strengthen emotional bonds with audiences while building trust and humanizing our brand. Combine these scenes with a narration that explains how your offerings resolve customer issues or improve their lives to shift the narrative from 'what we do' to 'how we make a difference.' Doing so will make the video resonate much more powerfully.
We think of branding from a written standpoint in terms of staying on message, but if you want to make your "About Me" or About Us" video more engaging from a visual standpoint it is critical that you maintain consistency. Though people say they like variety, more often than not, they are looking for uniformity which allows them to better organize items internally. Therefore, this makes it important to keep the same color palettes, fonts, logo placement, and even animated images that can be seen through various points of your presentation. In doing so, you will create a more memorable identity. By maintaining consistency in your visuals in your videos on your "About Me" or "About Us" page, you will more readily create a more impactful brand messaging strategy.
You have to find the thing that makes your business truly unique. Every business under the sun has an About Us page and wants to make an engaging About Us video. And yes, every single one will include some interviews with people at the organization along with some stick video of people working. But what is it that makes your company somewhere fun to work? What makes people get up in the morning and excited to work for you? Focusing on that aspect of things sells your company perhaps better than anything else. If you're trying to sell yourself as an organization, what better way to do so than by proving the employees being there themselves?
Sitting down to film an "About Us" video can be daunting, as brands need to find ways in which they can portray their story with both substance and style. An authentic, yet polished, video with on-brand colors, subtle animation and the inclusion of your logo will engage viewers while showcasing your origin story. To genuinely connect with your audience, feature your founder(s) speaking directly to the camera. There's so much more potential for viewers to connect and relate to a real person that they can see, rather than a voice-over, animation or an AI-generated presentation. After introducing yourself and the company, briefly run through the mission statement and core values in everyday language, to help the audience understand what you're all about. Text-based visuals, in the style of the business's branding, can help to reinforce key messages here and break up what's being shown. Viewers want to know how you came up with the idea to start the company, what inspired you and what motivated you, so be sure to tell your story and be authentic. Sharing some key milestones from the past lets customers see how far your vision has taken you. And, if you're feeling brave, including a little sneak peak into what's coming next gets them hooked. Lastly, end your video with a relevant call to action. Whether you invite your viewers to engage with the video itself, download a PDF, or visit your website, use screen-text or other end-card buttons to invoke a response from the viewer.
Authenticity matters. When we launched our first club in Frisco, we knew people weren't just buying grooming services. They were investing in trust. A good 'About Us' video should reflect that. Start with the founders. Not as a branding tactic, but to show origin. Speak plainly. Let your viewers see the people behind the mission. Show clips that include your first space, even if it was rough around the edges. Include the moments that shaped your decisions. Don't hide the difficult ones. That's where your story builds credibility. Use visuals that do more than show your service. Walk people through your why. Let them hear from your team, not through a script, but through clear, unpolished remarks about why they show up. People watch these videos to decide if they want to align with your values. If your culture means something, show it. If your service is unique, demonstrate it. Keep the tone consistent with your brand voice, but don't overproduce. Cut away the marketing polish that makes most 'About' videos blend into the noise. If you've built something that matters, you don't need gimmicks to prove it. You need purpose and a strong point of view on why your business deserves their attention.
You don't need a full film crew to create something remarkable. What matters is clarity, intentionality, and tone that respects the viewer's attention. We've seen iPhone-shot videos outperform agency reels when the heart was stronger. Budget doesn't beat truth, it never has. Focus on telling a true story that only your team can tell. Build it visually with care, but keep it grounded in feeling. Don't aim for corporate: aim for personal, clear, and vivid. When it feels honest, it works every single time.
The gag should be about the golden principle of sincerity: Making 'About Me' or 'About Us' videos. Brands really ought to remove all corporate jargon and simply tell stories. What is the why of the brand? Show them the people, the passion, and the journey - these connections are what the viewer responds to. Energize the visuals-pace and texture. Tie strong cinematic imagery with dynamic editing and ambient sounds that set the emotional tone for your audience. Show your colors. Are you brash? Are you quirky? Are you humble? Or rather: Are you adventurous? People don't just buy into what you do; they buy into who you are in a digital world where a million voices alter the ambient soundtrack of our day.
For me, an "About Us" video doesn't need a full company history. It only needs to show why you exist and why someone should care. Not a product pitch, but a real moment your customer might relate to. Then show how your brand fits into that picture, not just what you do, but how you do it differently. Visually, keep it personal. Show your team, your workspace, your process, anything real. People connect with faces, behind-the-scenes moments, and simple, clear language. A polished script matters less than an honest tone.
Authenticity stands as the fundamental element for developing an engaging 'About Me' or 'About Us' video. People need to witness your genuine self while experiencing your personality traits. You should reveal your authentic self through vulnerability while bringing your distinctive voice and style to the video. Visuals serve as a key factor which helps people notice your content. High-quality images and videos should be used to present your personality as well as your products or services. The video benefits from creative graphics or animations which introduce a fun element to its content.
Include a "Why We Almost Quit" Moment Most brand videos talk about the origin story and the success, but very few mention the struggle. Sharing a brief, honest moment where your company almost folded, pivoted, or faced real adversity creates ean motional connection. It humanizes your journey and builds trust. People root for resilience. That vulnerable moment can be more powerful than any polished mission statement.
For an "About Us" video to really connect, it has to feel personal and genuine. Show your team in action, highlight moments that capture why you do what you do, and don't shy away from sharing a bit of your story, the wins, the challenges, and why your mission matters. It's great to include your space, your people, and a glimpse of your customers, too. The goal is to invite viewers to get to know the heart of your brand, not just what you do, so they walk away feeling like they've met you.
Most About Us videos start by listing years in business or number of clients. That doesn't hold attention. I've found that starting with the story behind why the company was started works better. People connect with a purpose. A short statement like "I built this after I saw how hard it was for others to find support" can be stronger than facts or numbers. Then show how that reason still shapes what you do. We made a short About Us video for a small finance firm. It began with the founder talking about how he helped his parents handle debt. The rest of the video showed scenes of him meeting clients and giving free talks. No charts, no stats, just short real moments. That approach helped build trust and got more people to book meetings through the site.
One of the most powerful aspects of video content is its ability to humanize a brand and make a company feel more relatable. The most effective "About Us" videos I've seen do this by spotlighting real employees, beyond just executive leadership. When team members speak in their own words about their experiences, it builds trust and authenticity that scripted marketing content rarely achieves. Personal stories create emotional resonance, especially when employees share why they joined the company, what the culture means to them, or how they've grown in their roles. These moments invite viewers to connect on a human level. They also allow potential hires to see themselves in the employee's shoes, which makes the video useful not just for customers or clients, but also as an employer branding tool. This approach is also a great way to show, rather than tell, your company's values. Viewers are more likely to believe in your culture of collaboration, inclusivity, or innovation when they hear it reflected in personal stories, rather than a list of buzzwords on screen. To make your video even more engaging, consider pairing employee insights with behind-the-scenes footage from daily life at the company. This adds authenticity and energy, and it's especially useful for including team members who may not be comfortable speaking directly to the camera.
There is an old saying that "seeing is believing", and this is true for brands and why they should include visual proof of your work in your "About Us" or "About Me" website section videos. You can make all the claims you want about the quality of your product and services, but if you don't attach those claims to visual evidence, it will do little to build confidence in potential customers and clients. Therefore, it is critical to include behind-the-scenes footage that provides an in-depth look at the process, interactions with customers that demonstrates how their pain-points are addressed, and the final results that show the end results in action. By providing visual proof of your work in your "About Us" and "About Me" videos, you can instill confidence that your claims of the quality of your products and services will always be true to form.
When I created the video for Central City Solutions, I shared actual footage of me walking through a renovation project and explaining how we help homeowners - it just felt more genuine than sitting in an office. I made sure to include before-and-after shots of our projects and testimonials from real clients we've helped in Columbus, which really resonated with viewers. My advice is to keep it conversational and show your actual work environment, whether that's construction sites or client meetings, because people want to see the real you.
An About Us video that shows the office environment, discusses the company's core values, and talks about culture in a fun, organic way is sure to get more engagement than a traditional corporate-feeling About Us video. Example of ours that won a $2,500 award from Gusto: https://www.linkedin.com/posts/sparkles-home_get-to-know-sparkles-activity-7315810774705152000-BIF-?utm_source=share&utm_medium=member_desktop&rcm=ACoAAEVC1SUBdJp_lC5HcVPswBSFwkKATn4hrLw
I learned that showing real people using our SEO services and their genuine reactions creates more trust than just displaying stats and figures. When we included clips of our team members actually working with clients and explaining complex SEO concepts using simple analogies like 'SEO is like organizing your closet,' our video engagement went up by 40%.