Your 'About Us' video shouldn't just explain what your business does; it should reveal who you are. In today's landscape, people crave connection and transparency. Spotlighting the humans behind the company -- your employees, leadership, clients, and even partners -- is a powerful way to create engaging introductory content. And, it doesn't require a big budget or fancy set-up. We're seeing a marked return to authenticity in marketing. Audiences are tuning out overly slick branding and tuning in to what feels real. In other words, people want people. So instead of relying on jargon or overproduced graphics, lean into lived experiences and shoot in your actual workplace or office. One other benefit of a people-first introduction video: it's a powerful way to increase and improve your talent pool. Job seekers are some of the most frequent visitors to your 'About Us' page, and they're not just looking for a mission statement; they're looking for signs that your company values people. They're scanning for signals of empathy, inclusion, and respect. If you want to attract top talent, a strong 'About Us' video -- one that features your actual team -- shows that your workplace is humane and your leadership accessible. When candidates can picture themselves on your team, they're far more likely to apply.
The best "about us" video must begin with an easily identifiable story. Don't just recite your mission statement; explain the problem your company is solving through a narrative. If it is a product, showcase it in use. If it is a service, emphasize what it can do for real people. Keep it personal—avoid using actors. Customers will trust the brand when they realize there are genuine faces behind it. Graphically, make it engaging: interlace some behind-the-scenes shots of your staff at work, play, or socializing. Reveal the process, not just the polished final result. And make it concise; two minutes at the most. It's all about being real and having a personality strong enough to make them feel like they are on this journey with you.
The most compelling 'About Us' videos are the ones that have just the right mix of professionalism and personality. Rather than just listing services, we tell real stories, like how we came to exist and customer testimonials that resonate at an emotional level. This connection is often even stronger with a warm, conversational voiceover; clients love hearing directly from the people who are going to be working in their homes or offices. And don't underestimate the power of music. We play upbeat, positive songs in our videos to reflect our brand's vibe: efficient but caring. When prospects can see real faces, hear credible narratives, and feel the vibe of your brand, they aren't just hiring a service: they're trusting a team. That is how you make viewers into long-term customers.
Hello, I am Serhii Antropov, I am a marketer. I work with marketing strategies, public relations, and online marketing. One of the common mistakes I've seen in my clients' 'About Us' videos is too much focus on themselves, not on the user. That's why before recording an 'About Us' video, create a portrait of the customer for whom you are adressing. Pay attention to their gender, social roles, income level, values, age, interests, and problems. This way, you will make your video personalized, address the problems faced by your target audience, and offer a solution. Instead of saying "Why us", it is better to say "What you get if you choose us". Create an engaging story that includes your brand's history, purpose, and values. Highlight the points that set your brand apart from your competitors and what makes you unique in the market. Animation works very well for the video format, so use it. Visuals are an effective way to communicate ideas because they capture the attention of viewers and convey messages more clearly. They will add dynamics to the video and keep the viewer's attention. At the end of the video, I recommend adding a Call to Action. This is a statement in which you call on potential customers to take a target action, such as buying a product or service, subscribing to a page, etc. In such calls, it is advisable to be direct, and use strong words such as 'buy', 'order', "subscribe", etc.
Use customer-centric visuals. An engaging element in either an 'About Me' or 'About Us' video is storytelling via customer-centric visuals. Instead of merely reciting the company's historical milestones or a list of achievements, showcase what your brand accomplishes during actual engagements with customers. For instance, as part of the car shipping industry, we show footage such as cars being carefully loaded onto carriers and families receiving their cars at new overseas homes. These visuals strengthen emotional bonds with audiences while building trust and humanizing our brand. Combine these scenes with a narration that explains how your offerings resolve customer issues or improve their lives to shift the narrative from 'what we do' to 'how we make a difference.' Doing so will make the video resonate much more powerfully.
Sitting down to film an "About Us" video can be daunting, as brands need to find ways in which they can portray their story with both substance and style. An authentic, yet polished, video with on-brand colors, subtle animation and the inclusion of your logo will engage viewers while showcasing your origin story. To genuinely connect with your audience, feature your founder(s) speaking directly to the camera. There's so much more potential for viewers to connect and relate to a real person that they can see, rather than a voice-over, animation or an AI-generated presentation. After introducing yourself and the company, briefly run through the mission statement and core values in everyday language, to help the audience understand what you're all about. Text-based visuals, in the style of the business's branding, can help to reinforce key messages here and break up what's being shown. Viewers want to know how you came up with the idea to start the company, what inspired you and what motivated you, so be sure to tell your story and be authentic. Sharing some key milestones from the past lets customers see how far your vision has taken you. And, if you're feeling brave, including a little sneak peak into what's coming next gets them hooked. Lastly, end your video with a relevant call to action. Whether you invite your viewers to engage with the video itself, download a PDF, or visit your website, use screen-text or other end-card buttons to invoke a response from the viewer.
We think of branding from a written standpoint in terms of staying on message, but if you want to make your "About Me" or About Us" video more engaging from a visual standpoint it is critical that you maintain consistency. Though people say they like variety, more often than not, they are looking for uniformity which allows them to better organize items internally. Therefore, this makes it important to keep the same color palettes, fonts, logo placement, and even animated images that can be seen through various points of your presentation. In doing so, you will create a more memorable identity. By maintaining consistency in your visuals in your videos on your "About Me" or "About Us" page, you will more readily create a more impactful brand messaging strategy.
If you have a strong team, they need to be in your video. Eventually, it's a video of who you are and not just the projects you're involved with or products you're selling. It's very refreshing to see the people actually behind the brand. Their mannerisms, their quirks, their values, and what drives them to do what they do. It's the fastest way to humanize our brand. Our team excels at taking a project from idea to completion, so our About Us videos have our project managers planning timelines, talking to the camera and explaining their vision, and the crews on-site actually building the structure.
You have to find the thing that makes your business truly unique. Every business under the sun has an About Us page and wants to make an engaging About Us video. And yes, every single one will include some interviews with people at the organization along with some stick video of people working. But what is it that makes your company somewhere fun to work? What makes people get up in the morning and excited to work for you? Focusing on that aspect of things sells your company perhaps better than anything else. If you're trying to sell yourself as an organization, what better way to do so than by proving the employees being there themselves?
Start with your face. You want to see who you're trusting. Address the camera directly. Inform us where you were brought up, what you studied, and how you became in this kind of profession. I majored in neuroscience because it seemed to be the answer to how the brain connects confidence, emotion, and memory. Dentistry enabled me to take that science and apply it to make individuals feel good about themselves every day. Avoid scripts. Don't fill the video with stock footage or promotional buzzwords. Show your actual space. Real patients, real interactions, real team members. A brief shot of a hygienist greeting someone by name says more than any slogan. The details of your environment, light, layout, and tone communicate your values without saying a word. Keep it short. One minute is enough. Every second should show something meaningful. One of the best videos I've seen featured a quiet clip of a patient smiling after treatment, no narration needed. That moment built trust instantly. Add something personal. Mention your background or what keeps you grounded. A short comment like, "I grew up in a small town in Canada where everyone knew their dentist," gives people something to remember. This isn't about impressing anyone. It's about helping people feel safe before they walk through your door. That's the whole point.
For an "About Us" video to really connect, it has to feel personal and genuine. Show your team in action, highlight moments that capture why you do what you do, and don't shy away from sharing a bit of your story, the wins, the challenges, and why your mission matters. It's great to include your space, your people, and a glimpse of your customers, too. The goal is to invite viewers to get to know the heart of your brand, not just what you do, so they walk away feeling like they've met you.
Don't forget to articulate what your values look like in practice. Don't just say "we care" or "we innovate" without proof. Show how those values show up through decisions or impact. Specific actions land harder than philosophical words every time. Feature your hiring process, community involvement, or sustainability choices visually. Bring those statements to life in three-dimensional ways. Values gain power when we see them in real-time behavior. Otherwise, they stay abstract and easy to ignore.
For brands to make a "About Me" or "About Us" video that people will really want to watch, they should focus on these things: A clear story of where it came from— In a few words, say why the company was started or what problem it wanted to solve. People connect with purpose more than just credentials - but don't forget to also trust elements but not as highlight or spotlight but more like something subtle in the background. Faces and being real— Show real people, like the founder, team members, or customers. Trust and connection with humans is normally not build with an AI video. Don't make it too long - 60-90 seconds. Cut to the point without missing the important messages
Authenticity stands as the fundamental element for developing an engaging 'About Me' or 'About Us' video. People need to witness your genuine self while experiencing your personality traits. You should reveal your authentic self through vulnerability while bringing your distinctive voice and style to the video. Visuals serve as a key factor which helps people notice your content. High-quality images and videos should be used to present your personality as well as your products or services. The video benefits from creative graphics or animations which introduce a fun element to its content.
Show your face. Speak your truth. An effective "About" video doesn't sell—it connects. If your viewer doesn't understand who you are and why you do what you do within the first 20 seconds, you've lost them. Skip the script. Talk like you would in your office. Look at the camera and speak with intent. Every strong video starts with a moment. For me, it was appearing in a courtroom years ago—not as a lawyer, but as a defendant. That experience shaped my mission. Share your moment. One real reason is stronger than five buzzwords. I've seen a private investigator use surveillance footage from a cold case he cracked. He didn't say he was committed. He showed it. Add visual proof. If you serve clients, show yourself doing it. If you make something, show the process. Not polished. Not fake. People trust what they see. One solo consultant showed herself prepping documents at midnight—nothing glamorous. But it was real. It worked. Speak to the person watching. Tell them what you do, how you do it, and what they should do next. Don't read a resume. Don't list awards. Show who you are, why you care, and how you get results. That's what builds trust. In my line of work, trust is everything. Your "About" video needs to earn it. Fast.
I'm Cody Jensen, CEO of Searchbloom, where we help SMEs grow with SEO and PPC. Most 'About Us' videos are missed because they focus on credentials instead of character. People already expect you to be good at what you do. What they're really looking for is whether they'd actually want to work with you. The best ones I've seen include candid moments, unfiltered team energy, and a clear sense of what drives the company beyond the pitch. Keep the suits and slogans to a minimum. Show up like a real human with a story worth caring about. That's what people remember.
For a memorable About Me clip, try something people can almost smell and hear, like the storefront sign glowing at dawn, or capture the founder sliding the office door wide. Little scenes like those drop your viewer straight into the day-to-day heartbeat and root the story in real moments. Instead of scrolling through a list of core values, demonstrate them through your visuals. Perhaps record a product designer bending over a sketchpad to work on a product prototype or a customer-service rep patiently sorting through a customer call and surround the footage with unguarded remarks from staff who describe how their day-to-day mission fuels them. Avoid stock music and opt for ambient sound captured on location, such as team laughter or the buzz of your workspace, to immerse the viewer. Personally, I like anchoring the video's narrative with a single critical pivot event, whether a breakthrough product launch that catapulted growth or a late-night crisis the team had to overcome. Layer in documentary-style cuts, overlaying onscreen figures like 96 percent client retention since 2022. Adding customer sound bites breaks the employee-only monotony and adds external credibility; a two-second testimonial carries more punch than a whole sales deck. Tailor your calls to action so they speak directly to the people watching. Finish the clip with something unpolished: a shared office cheer or a founder fumbling a line. This way, the audience is far more likely to walk away feeling they've met real, approachable humans behind the brand.
Authenticity matters. When we launched our first club in Frisco, we knew people weren't just buying grooming services. They were investing in trust. A good 'About Us' video should reflect that. Start with the founders. Not as a branding tactic, but to show origin. Speak plainly. Let your viewers see the people behind the mission. Show clips that include your first space, even if it was rough around the edges. Include the moments that shaped your decisions. Don't hide the difficult ones. That's where your story builds credibility. Use visuals that do more than show your service. Walk people through your why. Let them hear from your team, not through a script, but through clear, unpolished remarks about why they show up. People watch these videos to decide if they want to align with your values. If your culture means something, show it. If your service is unique, demonstrate it. Keep the tone consistent with your brand voice, but don't overproduce. Cut away the marketing polish that makes most 'About' videos blend into the noise. If you've built something that matters, you don't need gimmicks to prove it. You need purpose and a strong point of view on why your business deserves their attention.
These videos are all about showing who your business is behind the mask. You need to focus on your actual founders and employees with authentic candid pictures and video. This is also a great chance to highlight your "why" in a way that really makes it resonate with people. When customers look at an "about me" video, the thing they're trying to do is trust you and connect with you. You've got to give them that.
A simple but underrated addition is movement toward something literally. Whether it is walking together, building something or arriving at a location. Forward motion signals optimism, progress and intention subconsciously. It is a subtle design choice that speaks loudly without dialogue. Plan a closing shot that symbolically suggests continuity and commitment. It helps the audience feel like the story does not end here. That final moment leaves a psychological imprint and emotional resonance. Movement creates the feeling that your brand is still becoming.