I always monitor the housing market, especially new construction and home sales in the DFW area. A strong housing market often leads to more demand for tree services, as homeowners invest in landscaping and tree care. When I see an increase in home sales or new developments, I know that it would be the time to ramp up marketing efforts and ensure we are fully staffed to handle the increased demand. Conversely, if the market cools, I focus on offering more maintenance services to existing clients to keep business steady. This approach has helped us stay agile and responsive to economic changes.