Hi, I’m Emelie Linheden, VP of Marketing at Younium. With over 15 years of experience in B2B marketing and SaaS, I’ve led digital strategies that drive growth and increase online visibility. Blogging has been one of the most effective tools in my content marketing playbook, especially for improving SEO. It helps your website rank for a wider range of keywords by creating fresh, relevant content that search engines can index. Regular posts keep your website updated and improve its chances of ranking higher for primary and long-tail keywords. Two strategies I’ve found most effective for blog content include: 1. Topic clusters Organizing content into clusters with a pillar page helps structure your content in a way that search engines can easily understand. For instance, a pillar page about SaaS subscription management could link to detailed posts about billing, customer retention, and analytics. 2. Search intent optimization Align your content with search intent—educational blogs for awareness and in-depth guides for conversion-ready visitors. This makes your content more likely to match user queries and drive organic traffic. In terms of incorporating keywords into your blog content: 1. Prioritize natural language flow Use primary keywords organically in the text, especially in headings and the first 100 words. To avoid keyword stuffing, include LSI keywords (related terms) to create a natural flow. 2. Never underestimate title tags and meta descriptions Include your primary keyword in the title tag and meta description. These elements directly impact click-through rates and can significantly improve rankings. Lastly, you can utilize original research, infographics, or case studies when attracting high-quality backlinks. These valuable types of content make it easy for other websites to cite your work or website. Cheers, Emelie
As a digital marketing expert, blogging is key to our SEO success. We publish data-driven blog posts on trends we see, like one on interactive content that drove 40% more traffic and backlinks. To naturally incorporate keywords, I identify what readers search for and write conversationally. For example, an article on streamlining school fundraising led an education site to link to us, increasing referral traffic 50%. Strategic guest blogging builds media relationships. Pitching posts showcasing our expertise led a research firm to link back, boosting our authority. Blogging gives us an edge. Writing on trends before they hit mainstream has positioned us as thought leaders. An in-depth post on AI in marketing was picked up by industry influencers, establishing us as innovators.
As the founder of a digital marketing agency, blogging has been integral to improving our clients’ SEO. We focus on publishing in-depth, data-driven posts on trending topics like interactive content and growth hacking. For a education technology client, we targeted key phrases like "interactive learning tools" and "edtech trends." Their blog post drove a 40% spike in traffic and earned high-value backlinks. To incorporate keywords naturally, we identify what audiences are searching for, then write conversationally. For a school fundraising post, we optimized for searches like "innovative fundraising ideas for schools." Published by a top education site, it led to 50% more referral traffic and links from major publications. Guest blogging and contributor content have been impactful. We built media relationships, then pitched posts showcasing our expertise. Providing a case study for a prominent research firm's report led them to link back, boosting our authority.
Many in the SEO space subscribe to the strategy of adding as much blog content as possible to maximize SEO traffic. What I have found, and this has driven my blogging strategy is that I don't create blog content unless I can make that specific posts one of the best posts on that subject in the world. My goal is to make it so helpful to my target audience that they will thank me for it. When I write with the user in mind the readability solves itself. When I include a study or important data in my posts, that content is much more likely to attract high-quality backlinks because everyone wants to share new, exciting data.
Regular blogging can definitely give your website's SEO a boost – it tells search engines your site’s alive and kicking, which can boost your rankings. Using long-tail keywords that hit the specific questions or needs of the audience is one way to keep your site active and improve your SEO. Less competition and targeted traffic are always a win! And when it comes to including keywords, keep it natural. Don’t cram them in – weave them into the content where they fit organically. They need to make sense! It keeps your articles readable and makes them more genuine – keeping them balanced. Blog posts are also a great place for high-quality backlinks. Creating in-depth guides, original research, or opinion pieces attracts other sites that are looking to link to valuable resources. It’s all about offering content that others find worth sharing. By always creating quality and engaging content, you can boost your SEO and build up your authority on any topic.
Thanks to consistent blogging, we increased traffic 100-fold in a highly competitive niche – IT software development. In August 2023, we had just 70 clicks per month and almost no leads. For a couple of months we wrote several articles per week, and starting in March, we focused on publishing one high-quality article every 10-14 days. By August 2024, our clicks had grown to over 7,000, and our website's domain rating (DR) increased from 7 to 37. We achieved this without spending a single cent on link building or utilizing additional resources. And here are some tips: Tip 1: If your website has little to no SEO optimization and you have no budget, focus exclusively on low-competition keywords (search volume starting at 100). In our case, we managed to rank in the top 10 for many of these keywords. Tip 2: Write a few articles with journalistic keywords, which are keywords commonly used in articles that address widely searched questions, statistics, or general information that people, including journalists, are interested in referencing. For example, ‘How many AI startups are there in the world'. These types of articles won’t bring you leads or orders (if you run a commercial site), but they will provide a great boost. Many resources, including Yahoo News, referenced our articles, resulting in free link building and significantly improved SEO rankings of our website. Tip 3: Make sure to interlink older articles with new ones – they’ll help boost each other’s rankings. Tip 4: Try to "predict" keywords that may become popular in your niche over the next six months. You need to monitor trends in your niche and, if something is being talked about more and more, be one of the first to write about it.
Regular blogging has been a cornerstone of my SEO strategy, and it’s incredible how much it contributes to boosting a website's search performance. Here’s how blogging has helped: First off, fresh content keeps the website active, which search engines love. Each blog post provides new opportunities to target long-tail keywords, drive traffic, and capture user interest. By consistently publishing high-quality, relevant posts, I’ve seen improvements in rankings and a steady increase in organic traffic. One strategy that’s worked wonders for me is creating topic clusters. I write multiple blog posts around a central theme and interlink them to a pillar page, which signals to search engines that my site is an authoritative resource on that topic. It’s a fantastic way to boost rankings for competitive keywords and improve internal linking structure. When it comes to keywords, I’ve found that natural integration is key. I avoid keyword stuffing by focusing on writing for the user first. Instead of forcing keywords, I work them into the text in a way that flows naturally. Tools like LSI (Latent Semantic Indexing) keywords are also helpful—they let me use related phrases that enhance the post without being repetitive. As for attracting high-quality backlinks, data-driven content like research, case studies, and in-depth guides have been my go-to. These types of posts get noticed by industry professionals and are often referenced in their content. I’ve also had success with guest blogging and collaborating with influencers, both of which help build relationships and attract those valuable backlinks. In short, by consistently publishing well-optimized, high-value blog posts, I’ve seen sustained improvements in rankings, traffic, and authority. It’s a long-term game, but the payoff is absolutely worth it!
Blogging isn't something you can do a few times and start ranking high in search results. Websites that rank consistently well are producing consistent, quality content. Each new blog post gives you a chance to capture traffic from more keywords, plus it gives search algorithms more context about your website. I stick to one primary keyword per blog post. This helps me create the best content for the keyword and stay focused on the topic. I sprinkle in other relevant terms, but the blog isn't "optimized" for those keywords. One keyword = one idea, so focus on writing the best content on that one idea and it will be hard not to see an improvement in rankings.
I still see a lot of value in blogging, especially for keywords that are in the client's industry but may not fit as a page, like services. I've also found that having experts write the actual content on the topic can help leverage the post and website, and one of the best ways to build E-E-A-T with Google. This strategy would also incorporate having an author bio page to display why the person is qualified to be writing on this particular topic. I've also found that when someone with authority writes on the topic, it is easier to attract high-quality backlinks because writers are willing to link back to the original source (your post). And a golden rule I've followed through the years that has worked is to use keywords in the content naturally. Then I check it over in a software like ClearScope to make sure you're content has a competitive edge.
regular blogging has been a game-changer for improving our SEO. When we started consistently publishing high-quality, relevant content, we saw a noticeable boost in our search rankings and organic traffic. Blogging allows us to keep the site fresh and target specific keywords that our audience is actively searching for. One of the most effective approaches I've used is focusing on long-tail keywords and crafting content that answers real, common questions from potential clients. This strategy has driven more targeted traffic and improved engagement. When it comes to keywords, I've found that it's all about balance—placing them naturally in titles, headers, and meta descriptions without making the content feel forced. As for backlinks, the posts that have attracted the most high-quality links have been the ones offering real value, like in-depth guides, infographics, and original research. These get shared widely, which has helped grow our domain authority.
I'd like to focus on attracting high-quality backlinks with blog posts. The key is adding proprietary information or special value to the blog post. For example, if you're a SaaS product, leverage your data to showcase best practices or nascent trends. When content creators, website owners, and journalists look for content to send links to, they don't want yet another how-to guide. They want the information only you can provide. For example, if you have an SEO SaaS tool like we do, monitoring the shifts through the Google Updates' cycles and creating a report about it is a content piece worthy of linking to!
Regular blogging plays a significant role in improving SEO by building trust and enhancing your website’s reputation. To maximize the impact, focus on creating high-quality, in-depth content that engages readers and encourages interaction. It’s essential to test different keywords and content strategies, including long-tail keywords, even if they might look unusual from a branding perspective. For SEO purposes, longer-tail keywords can attract more targeted traffic. Always aim to turn your visitors into “good clicks,” as we know from Google leaks that metrics like dwell time, scroll depth, and conversions contribute to better rankings. Additionally, creating detailed, authoritative content increases the chances of earning high-quality backlinks. By keeping the end goal—engagement and conversions—in mind, you can optimize your blog to drive meaningful SEO results.
We've found that creating detailed case studies showcasing the impact of our SEO services has been a game-changer for attracting high-quality backlinks at FATJOE. By highlighting real results and metrics, we've not only improved our own SEO but also provided valuable content that other agencies and brands want to reference, creating a win-win situation for everyone invovled.
Regular blogging plays a crucial role in improving SEO by delivering fresh, relevant content that search engines prioritize. By focusing on long-tail keywords, strategic internal linking, and creating high-quality, informative posts, you not only enhance search visibility but also drive organic traffic. The real power comes from balancing natural keyword placement with engaging, valuable content that solves problems for readers. This approach not only boosts rankings but also attracts high-quality backlinks from authoritative sites looking to share well-researched and insightful content.
As a digital marketing manager, I can share that blogs are one of the most effective tools for improving a website's search engine optimization (SEO). They allow you to create fresh, relevant content targeting relevant queries that can be indexed by search engines, helping your website rank higher in search results. Also, blogs provide a platform to answer all the user queries that your customers have, attracting them to your sales funnel. We've seen great results by publishing report or case study type of articles as they often attract a significant number of backlinks. These high-quality backlinks can then boost your website's authority and improve its search engine rankings.
As an SEO expert, I have found that regular blogging is a key component in improving a website's search engine optimization. By consistently creating high-quality, keyword-rich blog content, you not only provide value to your audience but also signal to search engines that your website is active and relevant. To leverage blog content for SEO success, it's important to research and target relevant keywords and topics that align with your audience's interests and search queries. Incorporating internal and external links within your blog posts can also boost SEO by increasing the authority and credibility of your website. Additionally, promoting your blog content through social media and email marketing can drive traffic and engagement, further enhancing your website's SEO. One specific strategy I have found effective is to create evergreen content that remains relevant and valuable over time. This type of content can continue to attract organic traffic and backlinks, further strengthening your website's SEO. Overall, regularly creating high-quality blog content that targets relevant keywords, incorporates links, and promotes engagement is a powerful way to improve your website's search engine optimization.
Regular blogging boosts SEO by consistently adding fresh, relevant content to your website, which search engines prioritize. To enhance SEO, focus on natural keyword integration in titles, headings, and throughout the content, ensuring readability. High-quality, informative posts that address industry-specific questions or problems engage readers and encourage sharing, which drives traffic and improves search rankings. Additionally, blog posts can attract high-quality backlinks by offering valuable resources or unique insights, such as in-depth guides or infographics. Promote these posts through outreach to industry influencers and relevant sites. Implementing internal linking within your blog content also helps distribute page authority and keeps visitors engaged, further benefiting your SEO efforts.
Regular blogging has contributed to our SEO in a number of ways. But possibly one of the best ways it has improved our SEO is by allowing us to create customer-relevant content frequently, thereby addressing changing needs and expectations. This ensures we stay relevant as a brand and provide an up-to-date source of information that our customers can refer to. In addition to this, regular blogging has allowed us to more easily link all of our content, which creates a web of information that our customers can easily navigate between, keeping them on our site and boosting the performance of the various pages that we have.
We’ve found that consistent blogging is essential for maintaining and improving SEO rankings. Our strategy focuses on evergreen content that remains valuable over time alongside trending topics to capture timely interest. We integrate keywords naturally by focusing on user intent, ensuring the content reads smoothly without sounding forced. For backlinks, the key is creating shareable assets—like in-depth guides or infographics—that others find useful. These high-value resources encourage backlinks and improve our site's authority in the eyes of search engines, leading to sustained SEO improvements.
By consistently publishing blog posts, you're inherently expanding your site's keyword universe, which opens up new opportunities to rank for varied queries that potential customers might be using. This practice not only helps in capturing more traffic but also aids in targeting long-tail keywords which often lead to higher conversion rates due to their specific nature. Implementing a 'pillar and cluster' model in blog content has proven to be a game-changer; this involves creating comprehensive pillar pages that offer broad overviews of a topic while linking to multiple related but detailed cluster blog posts. This internal linking structure boosts link equity distribution across the site and enhances the topical authority in the eyes of search engines. It’s crucial to place keywords strategically in high-impact areas such as titles, subheadings, and the opening paragraphs to ensure they catch both the reader's and search engine's attention. However, maintaining a natural tone and context around these placements will keep the content enjoyable and accessible. Hosting expert roundups and interviews on your blog can generate backlinks as contributors are likely to share the content within their networks. This strategy not only diversifies your content but also expands its reach and potential to attract links from reputable sources within your industry.