The Family Business Conference, hosted by the Prairie Family Business Association, has evolved over its thirty-three year tenure, but especially in the last five years. We were able to pivot to a hybrid event during the Pandemic and was able to expand its reach from a regional audience to a global audience. It has maintained that trajectory with it continuing to provide that hybrid component and it has continued to bring in high-level speakers to speak to all the facets it takes to successfully run a family business. Because of the growth from their annual conference, the demand for additional events/educational content to meet the needs of their growing membership has also increased. The backbone of our economy is family businesses and Prairie Family Business Association is providing an incredible service to those businesses through their events and content!