I foresee the increasing use of hyper-lapse and time-lapse techniques in short-form videos in 2024. These techniques, which offer a fast-paced and visually captivating way to showcase changes over time, will be particularly popular for travel, cooking, and DIY content. Creators should experiment with these techniques to add dynamism and a sense of progression to their videos, making them more engaging and shareable.
In my experience, I've observed a significant trend emerging - Vertical Split-Screen Storytelling. This approach is revolutionizing how we present CPR techniques. Recently, we created a video showcasing a side-by-side comparison: on one side, a real-time CPR demonstration, and on the other, detailed close-ups of hand placements and compressions. This format enhances viewer engagement and simplifies complex procedures, making learning more intuitive. It's a trend that, I believe, will dominate the short-form video landscape in 2024, especially in educational and instructional content.
This year, challenges are going to be a big thing in short-form videos. Everyone knows that the internet just loves a good challenge. They're behind some of the most viral videos out there. For companies, these challenges are a golden chance to get user-generated content from their audience and get people talking about what they're selling. We're going to see a lot more social media challenges in 2023, complete with their own branded hashtags. Take Nissan Australia, for example. They launched their new JUKE sports car with the #ImprovisewithJUKE challenge on TikTok. They created a new sound and visual for TikTok users to make a Duet with. They asked their followers to come up with a voiceover for a new car ad, and the best one got to be in their actual TV commercial. The original TikTok video got over 100 million views, and the whole campaign boosted Nissan's brand awareness by over 90%.
I predict the first 5 seconds of the video will need to be the most critical. There will need to be some kind of dopamine hit early on, an "aha" moment actualized, or an innovative trend or idea that makes an appearance in the early portion of the video to captivate the audience in a mere few seconds tops. Say goodbye to intro slides or even people introducing themselves, unless the context enhances the quality or validity of the message. Also, videos will need to be under 30 seconds. Audio and video quality will need to be top-notch. In short, the quality of the idea that drives the content will need to take center stage and be packaged up beautifully, to truly engage, entertain, and/or inform the masses effectively and efficiently. That's the new video of consuming video content.
As the owner of a short-form video editing and marketing agency, I believe that brand challenges will dominate short-form videos this 2024. We've been gathering and studying some data, and it's clear that social media is a gold mine brands. Online users love challenges—they engage, they share, and they remember. For them, it's not just about showing off a product; it's about creating an experience that sticks. That's why I expect more brands to leverage the power of challenges to foster engagement, build communities, and generate user-generated content.
Micro-Storytelling In 2024, the trend of micro-storytelling will dominate the short-form video landscape. This approach involves crafting concise, compelling narratives that capture the viewer's attention in seconds. The key lies in delivering a powerful message or story that resonates emotionally, all within a brief timeframe. This trend is driven by the ever-shortening attention spans of audiences and the need for content that is both engaging and quickly digestible. As a result, marketers will need to become competent at this art, condensing complex ideas into impactful, bite-sized stories that leave a lasting impression on the audience.
Make sure that not all of your videos are just clips from your full YouTube videos or podcasts. I think a lot of people who just repurpose their podcasts or long-form YouTube videos on TikTok and Reels are starting to understand that they need to also create original content for the platforms to drive more engagement. One thing I would recommend would be to post 2 weekly short-form videos that are repurposed on TikTok and Instagram, and then 2-3 weekly original videos for TT or IG. The original videos can be impromptu like do a green screen talking to the camera, or a short 5-second behind-the-scenes clip with text on the video. So in total, you will be posting about 4-5 weekly short videos that will drive traffic to your videos or podcast and increase engagement.
2024 will be the year that the 9:16 (or portrait) aspect ratio becomes the primary deliverable in video campaigns. Budgets are getting smaller, yet the demand for more and more assets is growing. Brands are chasing an 'always on' approach on social media, and therefore need more content, all of the time. With Tik Tok and Instagram Stories becoming the main platform for raw, authentic and user-generated content, campaigns are starting to be built here first (rather than YouTube or Facebook) and so the 9:16 will become the core requirement.
Ultra short-form video - think 8 to 10 seconds max - will definitively enter the mainstream next year. Platforms like ByteDance's new PiPiX are pushing the boundaries into 'micro' video for extremely diminished attention spans. This bite-sized content allows creators to experiment with quicker cuts, condensed storytelling, and serial formats.
I think that many marketers in 2024 will use artificial intelligence to write scripts, generate ideas, and create text for short videos. With the help of AI, it will be possible to address many routine issues and conserve your energy for creative and non-standard ideas. The trend of using AI has already gained momentum in 2023. Marina Mogilko, on her YouTube channel (https://www.youtube.com/@SiliconValleyGirl), has repeatedly mentioned that she uses AI to generate new ideas and portions of scripts for her videos. I believe that there will be no major changes in short videos, but the quantity and quality of such videos will increase rapidly.
In the dynamic landscape of short-form videos, I foresee interactive content taking center stage in 2024. Videos that invite viewer participation through polls, quizzes, or choices are poised to gain popularity. This trend resonates with the increasing preference for audience engagement and customized experiences. Content creators are likely to leverage these interactive features to make their videos more captivating and personally relevant to viewers. My experience in content creation and trend analysis suggests that this move towards interactive short-form videos will offer a potent way for creators and marketers to foster deeper connections with their audience, enhancing the viewing experience by making it more immersive and enjoyable.
Short form videos in general, and especially those made by smaller creators, will greatly benefit in 2024 from enhanced video and audio quality, thanks to AI. We are already seeing a trend where AI is being used to generate text-to-video, and to sync up audio (dialogue and music) to that video. This technology will only improve over the coming year, and we will see increasingly professional-looking short form content quality from independent creators. Please let me know if you need any more information! Thanks, Neil
As we continue to see the rise of short-form videos in the digital landscape, it's important for marketers to keep an eye on emerging trends and stay ahead of the curve.One major trend that is expected to gain traction in the next few years is personalized and interactive short-form videos. With the increasing demand for tailored content, marketers will be challenged to find new ways to engage their target audience. This could include incorporating interactive elements such as polls, quizzes, and challenges into short-form videos to make them more engaging and personalized for viewers.Additionally, with advancements in technology such as augmented reality (AR) and virtual reality (VR), we can expect to see more immersive and interactive short-form videos that allow viewers to experience a brand or product in a more engaging way. This will not only help capture the attention of audiences, but also provide a unique and memorable experience that sets brands apart from their competitors.Another trend that is likely to continue in the world of short-form videos is the use of user-generated content (UGC). With the rise of social media and influencer marketing, more and more brands are utilizing UGC in their marketing strategies. This trend is expected to continue into 2024 as it allows for authentic and relatable content that resonates with audiences.
The rapid growth of vertical videos is one of the short-form video trends I expect to dominate in 2024. As a business executive, I know that many businesses have been pivoting towards video content that caters to the needs of mobile device users. Vertical videos are a short-form video approach that is likely to expand for many marketers this New Year. Many smartphone users love to watch content in vertical format, more so small clips less than 30 seconds as it’s relatable and aligns with the mobile phone frame effectively. Nearly 95% of mobile users usually hold their devices vertically, making it practically sound to generate vertical videos. Social media platforms that appeal to young generations like TikTok and Snapchat have an innovative interface that allows for shooting of vertical live videos and content. It only makes sense to produce vertical marketing videos. This trend is about to shoot up in 2024 as marketers design and optimize their content for the younger demographic.
In my opinion, interactive and shoppable videos will be huge this year. Allowing viewers to click on products in videos to learn more and purchase will make video content more engaging. Brands will also leverage viral video trends on social media like TikTok even more by creating branded hashtag challenges and partnerships with influencers. Overall, short-form video content will focus on driving product discovery, sales, and audience participation.
As a marketing expert, I believe interactive and shoppable videos will dominate short-form content in 2024. Adding interactive elements like polls, quizzes and links creates more engaging videos that convert viewers into customers. With shoppable capabilities, viewers can instantly purchase featured products without leaving the video. This interactivity provides valuable data on customer preferences while boosting sales
Based on your request for just one trend, I suggest focusing on hyper-personalization and interactivity. This trend has the potential to revolutionize the entire short-form video in 2024, with its ability to: Captivate viewers: Content that adapts to their preferences and actively engages them will keep them glued to the screen. Boost brand loyalty: Personalized experiences build deeper connections with viewers, leading to stronger brand loyalty. Drive meaningful results: Interactive features like polls and quizzes provide valuable data on user preferences and can be used to optimize future content. Future-proof your strategy: Investing in technology that enables hyper-personalization and interactivity will future-proof your strategy for the evolving demands of viewers. While other trends have their own merits, hyper-personalization and interactivity hold the strongest potential to truly "rule" short-form videos in 2024 by transforming them into a truly interactive and immersive experience for viewers.
A trend that should rule short-form videos in 2024 is nostalgic storytelling. Do you feel warm and cosy whenever you come across something reminiscent of your past, especially your childhood? Familiarity often evokes nostalgia for simpler times. We can observe different emerging content types as short-form videos grow in number and visibility across platforms. The retro aesthetic has become increasingly popular recently, and I think it will only increase. These themes instantly connect to your audience to create heightened emotional responses. If you can combine the familiarity of nostalgic storytelling with modern elements (relatable to someone not familiar with the specific elements), you can tap into a vast reservoir of content. Something as simple as adding certain filters or colour palettes to your content can evoke nostalgia and transport your audience to their past.
One trend that I predict will rule short-form videos in 2024 is augmented reality (AR). AR is when virtual things, like animated characters or filters, are added to real-world videos. You know how sometimes you like to play with filters on your phone that make your face look like a funny animal? Well, in 2024, I think short-form videos will have even cooler filters that you can use. You can become a superhero or have a magical background in your videos, all using AR! The reason I think AR will be a big trend is because it makes videos even more fun and exciting. People love to use filters and effects to make their videos unique and entertaining. AR takes it to the next level by letting you add virtual things that look like they're really there with you.
Live video streaming will rule short-form videos in 2024. It allows marketers to connect with their audience in real-time, offering unique experiences. By incorporating live streaming, short-form videos can foster a sense of immediacy and authenticity, encouraging viewers to engage and interact actively. Marketers can leverage this trend to host Q&A sessions, behind-the-scenes glimpses, product launches, or exclusive events. For instance, a fashion brand can livestream a runway show, interacting with viewers who can comment and ask questions in real-time. This trend harnesses the power of live interactions to create a dynamic connection with the audience, setting short-form videos apart in 2024.