1. Studying a postgraduate degree completely online is no small feat, so you want to make sure that it completely aligns with what you're looking for. The most important consideration is whether the degree aligns with your schedule. Many programs will market themselves as 'for professionals', but then will have core subjects throughout the workday, meaning that you need to choose between work and class. Look into class times and ensure they align with your work and study needs! 2. Since the beginning of my degree, I have been working full-time. This is the only way to put what you have learned into practice. Much of the learning you will go through in your Master's in Marketing will be theory-based, and if you aren't working in the industry, you won't be able to put this theory into practice. Whilst working full-time might not be feasible for you, try to look into internships or part-time roles while you complete your studies. Alternatively, if the course load is too heavy, I recommend looking into programs on LinkedIn Learning to put your theory into practice. 5. With AI usage becoming increasingly commonplace, you need to prioritise understanding its applicability in the marketing landscape. This doesn't mean getting ChatGPT to write your assignments - more so, looking into AI campaign optimisation, AI for storyboarding visual campaigns, and AI for producing campaign ideas. Secondly, I recommend familiarising yourself with industry tools even before you graduate to get a head start. For example, taking courses around Google Analytics, Google Search Console, Ahrefs, and similar tools will give you a head start and allow you to put your learning into practice. 6. If you need to take elective subjects for your degree, don't just choose any subject randomly. Try to think more holistically. What are you interested in? What will help advance your career in marketing? For example, working in the field has opened my eyes to the importance of project management skills. As a result, I am taking my final elective as a Project Management in Practice class. You are paying for your degree and classes, so you want to ensure you can turn each class into a money-making opportunity. You are your most important product, so you want to make sure that you can do either of two things: have the skills to make yourself money, or have the skills to make an organisation more money.