I'm looking for marketing and PR experts. - How do you decide when to use digital vs traditional PR, or a combination of both? - What are the biggest challenges in digital PR that traditional PR professionals may not face and vice versa? - What metrics do you prioritize in evaluating the success of digital PR campaigns versus traditional ones? You can answer as many or as few as you'd like. Feel free to share specific campaigns, tactics, tools, or metrics that you find effective. Please, no AI-generated responses; those will be ignored. Include your name, job title, email, website, and LinkedIn so I can properly attribute your insights.