MGM Resorts has extended its business beyond traditional casino floors by growing its digital sports betting and online gaming operations, primarily through its BetMGM platform. BetMGM is a joint venture between MGM Resorts and Entain that offers mobile sports betting, iGaming (online casino games), and related digital products across multiple U.S. states and jurisdictions. This expansion allows MGM to reach customers wherever they are, not just when they're on a physical casino property. By integrating digital betting with MGM's broader loyalty ecosystem, including cross-platform rewards that tie online play to benefits at MGM's resorts (like hotel stays and entertainment perks), the company reinforces customer engagement and drives revenue growth from non-traditional sources. This strategy helps diversify MGM's revenue mix, meets growing demand for legal online wagering, and positions the company as a major player in the rapidly expanding digital betting market.
As someone within the gambling niche, I see MGM's move into digital betting and broader entertainment as a way to smooth out the ups and downs that come with relying on floors. Combined with destination experiences that attract different types of visitors, this mix makes earnings feel more balanced and less exposed to any single economic cycle.