Pitch With Purpose—and Show Brands the Value You Already Bring Before I changed careers, I was a small creator who was trying to make the most out of UGC. One learning I carry with me still is that creators should treat their content like case studies, not just pretty posts. So, choose a product you genuinely love, make a short video showing how you used it, and then track engagement to share with the brand, even though it may not be sponsored. That will give you something concrete to pitch: real proof that you could create content that connects. Now, I'm working for a company that helps other aspiring UGC creators land their first deals by using that same strategy—creating before they are paid, and leading with value, not follower count. At the end of the day, it's about showing brands what you can do for them before they ask. So, start scrappy, but be strategic, and the right opportunities will follow.
Being specific helped most. I pitched brands I actually use, shared a quick idea for a post, and kept it short—no long bios or rate cards. That first yes came from showing fit, not reach. Real enthusiasm beats polished decks.