We use our monthly newsletter to keep interested leads up to date on industry opportunities. Promoting promising, time-based opportunities from external entities entices many leads to take the leap. We don't want leads to forget how much potential they have, or how much seizing the moment at the right time might revolutionize or secure their future.
I am working towards creating authentic relationships so each week, I send an educational material that can resolve practical issues that my leads encounter which could be breathing exercises to manage stress, easy ways to alleviate back pain, or how to meditate to sleep better. I let them know of my yoga experience and the obstacles I had overcome in which they relate to, rather than a pov of a company owner. My so called nurture sequences are created via email and social media and I make sure that I don't push sales, instead, I attract leads to community events with no charges and share stories of student success and run mini-trainings that provide them with quick wins. By doing this my audience can be divided into groups according to their interests as some desire to be trained to be teachers, while others just seek personal advice about the practice. An ideal case was with an individual who subscribed to our email address 2 years ago but was not prepared to train as a teacher and so I continued to share useful information, inviting her to free seminars and congratulating her about the slightest achievements she shared with us and then just last month, she was registered in our 200-hour course and informed me that she was now prepared because she had confidence in our teaching method due to all the freedom we had given her. If we were aggressive in selling her our program this could have never happened, this connection that we now have is the result of us being patient and helping her finally have the confidence to be trained.
Marketing Expert for Online Courses & Coaching Programs at Maia: Strategy & Growth Studio
Answered a month ago
I have one answer for this: OMNIPRESENT MARKETING. The world has changed so much since the arrival of AI that linear marketing funnels aren't enough. Why? Because attention is not anymore linear! Before, you can capture your leads and often, an email sequence written well is enough for them to convert. Nowadays, your prospect students would need to consume at least 6-7 hours of your video content, read a book of yours, or always see you on social media to remember you and what you can help them with. While 'being everywhere' is a social media hustle I don't approve on, it's just the reality of the world we live in right now. Your audience might enter their email upon lead capture and drop off mid-funnel, but if they see your ad again, they remember you. Thus, every time you create content in whichever platform, your mission statement must be clear as to who you serve, and what offer you have, so your prospects can ALWAYS piece together an information about you easily.
Many of my clients benefit from instilling urgency in their messaging. This can be done in various ways. For my own course, we instill urgency by only opening enrollment for a limited time (with limited-time price incentives that truly never comeback). You can also choose to close enrollment for a certain time frame and run campaigns when enrollment opens, all of which can be tailored to each individual student. I've seen other clients offer enrollment options at all times, but the pricing is higher for "front door" enrollment.
It's important not to let leads who aren't ready to commit fall through the cracks. Consistent and strategic nurturing is key to keeping them engaged. A simple cadence, such as reaching out once a week by call, text, or email, allows you to check in, answer questions, and provide the information they need to make an informed decision. If they're not ready to move forward, let them know when you'll follow up again. This approach keeps you top of mind, builds trust, and ensures prospects feel supported without coming across as too pushy.
Validating a course idea starts with understanding what drives learners to commit their time to professional growth. We monitor ongoing conversations in professional communities and follow insights from industry publications and research reports to identify skills that consistently appear as high value. When we see a recurring demand we narrow the focus to a specific topic and test it with a smaller version of the course. This pilot gives us direct feedback that helps us determine if the idea resonates strongly enough to move forward. The next step is to measure how learners interact with the content. Engagement data points us in the right direction but the personal stories shared by learners bring clarity to those numbers. When individuals describe practical benefits gained from the course we know the concept is meaningful. This structured and layered approach ensures we remain connected to real learner needs instead of assumptions.
A few years ago I launched a freelancing course and, while the price was very affordable (less than $100), it took a while to convert some of our leads. In order to boost this I used 3 main strategies: 1. I had a pre-launch stage: during this time I churned high-detail blog posts on freelancing, working with clients, productivity etc. We, of course, used a subscription form to get some of the visitors to join our list. I also gave them 20% off when the course would get launched. 2. The main trick was to share a part of the course for free, as a sample. And I mean providing a truckload of information and extensive insights, not just a measly introduction. This also boosted my conversion rates, as the leads could read a part of my content and think "if the free resources are so detailed, probably the premium is even better". 3. Another strategy: I went for leads that would buy. Instead of just promoting blindly, I went to LinkedIn and webmaster forums, as they were more inclined to buy.
I focus on building trust long before someone is ready to take action. For me, that means sharing real stories of how we've helped sellers navigate tough situations, offering free resources that answer common questions, and staying consistently present without pushing. When they're ready, they already know I understand their challenges and can deliver a solution.
I stay connected with leads who aren't quite ready by sharing the honest side of my own real estate journey--like the time early on when my wife and I were living in the middle of a kitchen reno, washing dishes in the bathtub! Being open about the process, the challenges, and even the laughs helps people see I'm in this for the long haul, not just the quick wins. When they see I understand the ups and downs, they start to trust that I'll be there to help when the moment is right for them.
For leads who aren't quite ready, I stay in touch by acting more like a neighbor than a salesperson--sometimes it's as simple as sharing seasonal home maintenance tips or checking in to see how their family's doing. I want people to know that my support isn't tied to a transaction. Over time, folks begin to view me as their go-to for real estate advice, which naturally turns into business when the timing is right for them.
For leads who aren't ready yet, I keep the conversation casual and check in with an occasional relevant tip--like a quick text about a recent shift in our local real estate market or sharing a lesson I learned the hard way on one of my early deals. I make it clear I'm around to help answer questions with zero pressure. People respect that low-key, supportive approach, so when they're ready to take action, they know exactly where to turn.
I keep relationships warm through my community involvement--for instance, after I host a charity toy drive with my twins, I'll personally invite non-urgent sellers to participate. Seeing us actively building the neighborhoods they care about creates organic trust that often turns into business months later when life circumstances change.
When nurturing leads who aren't quite ready yet, I create a tailored five-year plan specific to their property and circumstances--like I did for a single mom concerned she couldn't sell quickly when her kids went off to college. I mapped out her best-case options step by step without asking for a contract, and she contacted me two years later exactly when she needed to. It's that early, no-pressure investment in people's unique journeys that builds lifelong trust.
When someone isn't ready to sell, I stay connected by giving them small, practical insights that can help right now--like pointing out which home repairs actually add value versus which ones won't matter much. I've had homeowners thank me months later for saving them time and money on unnecessary projects, and that trust often leads them back to me when the timing is finally right.
When someone tells me they're not ready, I make it a point to check in without any agenda--sometimes it's just a quick call to ask how a repair went or if they need a reliable referral. I've found that by staying genuinely helpful in the small moments, people naturally keep me in mind. That way, when the time does come to sell, they already know I'm someone who's been in their corner from the start.
For those leads who aren't quite ready, I focus on providing consistent, tangible value, similar to how I'd scope out a renovation project. Even if they're not ready to sell, I'll send them a mini-analysis of their neighborhood's recent sales, detailing what properties are selling for and why. This keeps them engaged and shows them I'm constantly assessing market value, so when they do decide to sell, they already trust my expertise.
In my experience nurturing leads who aren't quite ready to sell, I actively involve them in community events rather than pushing sales messages - like inviting them to our free local workshops on home renovation tips or market trends. I also mix in personal touches, such as sharing photos and stories from my mission trips on social media, because when people see the person behind the business and feel part of our community, the trust builds naturally. They'll remember that connection when it's finally time to move forward.
Drip email campaign is one of the effective ways to nurture leads who are not yet ready to purchase your course. It includes a sequence of targeted emails sent over a duration of time teaching the lead about your course and gradually introducing them to it. The trick here is to offer useful content in every email, either postings on your blog, videos or free materials on your course topic. Through value and trust you can maintain the lead engaged in your course and interested until they are ready to make a purchase decision.
For leads who aren't ready to buy, I focus on being a trusted resource, much like I was as a teacher explaining complex topics. I share genuine stories of how we've helped families avoid difficult situations, without ever pushing. I truly believe that when they see you prioritize their peace of mind over a quick transaction, they'll remember who offered real solutions when they're finally ready to move forward.
I've found that leads who aren't ready usually just need more trust and proof before making a decision. For example, I once shared case studies and short SEO wins in casual emails instead of pushing services, and months later those same leads came back ready to invest. Between you and me, that slower but consistent touchpoint is really what moved the needle. I'd say focus on sharing small, actionable wins to let them see the value without asking for a commitment upfront.