My accessories brand, Ectogasm, partnered with a book publisher for an Instagram giveaway, offering a set of my enamel pins along with a themed book series from them. We promoted the giveaway across our social channels, inviting participants to enter by tagging friends and following both our Instagram accounts. Social media giveaways have always been an effective way to attract new followers to Ectogasm, and collaborating with another brand amplified the post's reach. It's a cost-effective and creative strategy for boosting brand awareness and engagement.