PR experts, what is one of your best strategies during slow news months?

During slow news months, interactive content like quizzes, polls, and games can be used to engage your target audience and generate media coverage. You can boost the likelihood of your material getting shared on social media and picked up by media outlets by providing interesting and interactive content. For example, if your customer is a travel company, you could build a quiz to help people decide where to go next.

By revisiting past successes, repurposing existing assets, or crafting new stories that highlight timeless themes, PR professionals can continue to generate interest and drive conversations around their clients' brands. This period offers an ideal opportunity to build relationships with key media contacts and influencers, solidifying partnerships that will serve to amplify future campaigns when the news cycle picks up again. By focusing on these enduring strategies, PR experts can ensure sustained brand awareness and growth even during periods of reduced media activity.

Public relations don't have to be limited to digital and print media. There are others ways you can widen your reach. For instance, you can pitch to podcast so you can share your expertise. To secure a podcast session schedule, it is important to highlight your qualifications for media outlets to know your expertise. As of 2023, there are 464.7 million podcast listeners all over the world and 74% of these listeners want to learn new things. Use these numbers to your advantage by providing thoughtful insights.

During slow news months, I believe you should provide timely and relevant material for your target audience. This can be accomplished by performing research on current trends and discovering issues of interest to your target audience. When you have determined which topics to cover, the next step is to develop content that is both captivating and informative.

Create your own buzz by leveraging social media. Run social media campaigns that highlight your products or services, share BTS glimpses of your business, or showcase UGC. Even better, create shareable content to widen your reach during slow news months. Create infographics, informative or fun, creative videos, or other visual content that your audience can easily share on their socials.

Slow news months are only a nudge to get creative with PR campaigns. Tapping into influencer marketing will help generate some buzz for your brand at this time. Influencers have a way of staying on top of the latest trends, and they will know how to make relevant promotions for your product. Pick influencers whose audience is your target market, so you can boost your reach and gain meaningful engagement despite the slow news season.

In my opinion, hosting a charity event or campaign is a terrific approach to attract media coverage and boost your client's awareness while also supporting a worthy cause. This can be accomplished by collaborating with a charity or non-profit organization to hold an event or launch a campaign to gain awareness and funding. You may boost your client's visibility and help a good cause by using the media attention generated by the event or campaign.

You can always learn new skill that will help you grow your career and better service your clients. It can be challenging to find enough time for professional development during the busy season, so the slower times are perfect for investing in yourself and learning new skills. Since business is slower, you can dedicate equal time to learning and working on the business, without feeling like you're not spending your time wisely.

Focus on reconnecting with journalists you've worked with in the past. Slower months are a perfect time to focus on outreach to keep your clients top of mind for journalists. Reach out to journalists who have written about or covered your clients in the past to see if they have any interest in writing additional stories or featuring you clients in upcoming articles they’re already working on. Even if nothing comes of this in terms of publications, it’s helped remind the journalists about your clients and given you the opportunity to let them know about what the clients are working on now. This keeps them top of mind and makes it more likely that a journalist will reach out to you in the future.

Our world is dynamic, and we never run out of news, especially with the technology we have at our fingertips. It's a lack of perspective that has us stuck. Each news story can be viewed from multiple perspectives, including the impact it will have on the actors involved. In-depth research and dedication to develop and conduct a few interviews can enable every story to be narrated from a new perspective.

During a slow news month, it is preferable to be creative and create your own news; news media is essentially content that is good enough to engage the customer. By developing your own news, you can create content that has an impact. Businesses can use a State of the Industry report within an industry to break into the news cycle. Businesses looking to engage with potential customers can make a splash with a news-generating campaign.

A well-written opinion piece, in my opinion, can do wonders for your client's profile in the media and their credibility as a thought leader in their field. You can contribute insights and analysis on current events and issues by pitching opinion pieces to relevant media sites. For example, if your client is a financial services firm, you could offer an opinion piece on the economic impact of inflation.

I believe that content repurposing is a powerful strategy for slow news months. During these periods, we can take existing content and give it a fresh spin by tying it to current events or angles. For instance, we might repurpose an old article by leveraging it to offer insights on a trending topic or news item. This approach not only saves time by leveraging existing content, but it also ignites a creative approach in crafting new angles for the same material. Additionally, repurposing content helps to keep old articles relevant and up-to-date, ensuring a continuous flow of news even during less active times. By creatively repurposing content, we can effectively navigate slow news months while maintaining relevance and engagement with our audience.

One effective strategy for PR experts during slow news months is to focus on promoting their clients' accomplishments on user review sites. By highlighting positive reviews and testimonials from satisfied customers, PR professionals can create buzz and generate interest in their clients' products or services. This can help to establish trust and credibility with potential customers, which can ultimately lead to increased sales and brand recognition. Additionally, business can incorporate any awards or badges received from these user review sites into press releases or social media posts can also help to bolster the credibility and reputation of the client, and draw attention from journalists and potential customers alike.

During slow news months, PR experts should leverage social media to create unique and engaging content that tells a story about their client's brand or product. This can include creating visually interesting infographics, sharing behind-the-scenes glimpses of the company culture, or hosting a live Q&A session with a representative from the company. By utilizing social media platforms, such as Instagram and Twitter, PR experts can increase brand visibility and foster a sense of community among followers. Additionally, partnering with influencers or thought leaders in the industry can help expand reach and drive engagement.

Hi there, My name is Rob Reeves, and I'm the CEO and President of Redfish Technology, a recruiting firm specializing in marketing roles within the tech sector. I've learned a thing or two from the marketing experts I've placed over the years. My top tip for maintaining publicity during slow news months? Amp up your reach outs. Look at slow months as an opportunity. There's a natural flow to all business; you're not alone in the down season, and by carefully plotting releases you can work with the timing, not against it. Editors and influencers are hard up for material during holiday seasons, but the news doesn't stop printing. Take this time to craft a story about your business and pitch it widely. It doesn't have to be groundbreaking: feel good narratives are popular in the slow summer and dead of winter. Set yourself up for success by choosing a quiet moment to broadcast your efforts. Rob Reeves CEO & President, Redfish Technology https://www.redfishtech.com/

While it’s true that a slow news month can be a tough time for digital PR, there are ways to make it work to your advantage. The most important thing to remember is that you need to be in control of your own narrative. Don’t let negative press about your industry or company dominate online conversation. The most important thing is to be proactive about your own messaging and get the word out about what you are doing to fix any problems or keep the public up to date. If you are proactive about your messaging, you can turn a slow news month into a win for your company by controlling the conversation instead of letting it all go to the pot.

During slow news months, one good PR strategy is to create a news story by sharing interesting or unique data or insights. You can conduct a survey or analyze industry data to find interesting trends and share them with journalists and on social media. This can help position your brand as a thought leader and generate buzz even during a slow news period. Additionally, you can leverage seasonal or trending topics to create relevant and timely content that journalists and the media are more likely to cover. Finally, partnering with industry influencers or thought leaders to create content or events can also help generate interest and coverage during slow news periods.

It can be challenging to secure media attention for your brand or group during months with no breaking news. Making their own news is one tactic PR pros might take to get around this obstacle. This can be accomplished by creating intriguing, pertinent, original, and noteworthy material. You may, for instance, carry out an industry-related survey or poll or produce an infographic with relevant statistics. Additionally, by offering journalists and media outlets insightful analysis and information about your sector, you can take advantage of the months with little news to forge relationships with them. When the news cycle gets back up, this will establish you as a thought leader and improve your chances of receiving media attention.

It's essential to stay relevant during slow months by observing current business trends and trending themes. We can find subjects that are trending by using tools like Google Trends or by keeping an eye on social media platforms, allowing us to provide content that is valuable to the debate. For instance, during a month with little news coverage, our team produced an infographic highlighting the key trends in our sector. A significant number of people shared and interacted with the infographic on social media. This sparked curiosity from potential customers and helped establish our brand as a thought leader in the field.