We Launched the Cherry Industry's First Sediment-Free Cherry Juice Concentrate We started our business based upon the research showing the natural health benefits of Montmorency tart cherries. This was back in 2001, before "functional foods" became a household phrase. We leaned into our location and took advantage of being based in heart of the Northern Michigan's cherry growing region. Our region has earned the nickname of the "cherry capital of the world". What We Did: We focused on a two-pronged approach that included launching the first sediment-free tart cherry juice on the market. We offered our cherry juice concentrate exclusively in glass bottles for purity. This allowed us to avoid plastic leaching long before it was in common. Next, we created educational information teaching that Michigan-grown Montmorency cherries are more than simply great pie filling. We worked with a registered nurse and her team to help us create in-depth, cherry-orientated material to educate our customers about the natural health benefits of Michigan-grown tart cherries. The Result: Today, tart cherry juice is an accepted natural health product widely available today. And we were the first to offer sediment-free cherry juice concentrate in glass bottles. We have been "As Seen" on national TV and featured in two Bottom Line Health nationally distributed health books--and trusted by celebrities at events like the Eco Oscars and Kevin Sorbo Celebrity Golf Event--we've earned over 48 national food awards since 2009. With 800+ wellness-focused videos on our YouTube channel.
Back in the early 2010s, I was spending a lot of time in Europe and noticed something new catching on--subscription meal services. Companies like HelloFresh and Gousto were making waves by delivering pre-portioned ingredients with simple recipes straight to people's doors. I immediately saw the potential for this concept in the U.S., where busy lifestyles often leave little time for planning meals. It was clear this would be a hit--people want convenience, but they also enjoy the experience of cooking something fresh and fun at home without the stress of grocery shopping. I knew the combination of ease, novelty, and home-cooked meals would resonate deeply with American households looking for smarter, more enjoyable dinner solutions.
Certainly! A few years ago, I noticed a growing interest in plant-based diets among my friends and through social media buzz. Sensing a shift, I started experimenting with vegan recipes and sharing them online. To my delight, these recipes gained popularity faster than my usual posts. As more celebrities and influencers began advocating for plant-based foods, I knew this was more than a fleeting trend. My prediction was validated when major food companies and restaurants started expanding their vegan offerings. This observation served as a reminder of how important it is to keep a pulse on cultural shifts and consumer habits. Being in tune with evolving trends isn't just about forecasting; it's about connecting with what people seek in their daily lives, whether that's sustainability, health, or novelty. Spotting a trend early not only prepares you for changes in consumer demand but also provides a fantastic opportunity to lead the conversation and innovate in that space.
The biggest trend right now--and one that's definitely shaping the future--is personalisation. Users increasingly expect web experiences tailored specifically to their interests, past interactions, and preferences. Sites that leverage AI to deliver personalised content, product recommendations, and navigation experiences will quickly pull ahead of competitors. Voice-enabled UX is another trend picking up serious speed. With more people using Alexa, Siri, and Google Assistant daily, websites will soon need to cater seamlessly to voice searches and voice-controlled navigation. And then there's the move towards simplicity and sustainability. Users prefer straightforward, fast-loading, and environmentally conscious sites. Leaner designs and greener hosting choices aren't just good for the planet--they resonate positively with increasingly eco-conscious users. UX design will keep evolving, but at its heart, it remains about understanding people--keeping them engaged, understood, and connected.