As a CEO of Startup House, I've noticed that the concept of product-market-fit is evolving towards a more customer-centric approach. It's no longer just about creating a product and finding a market for it, but rather understanding the needs and pain points of your target audience and tailoring your product to meet those specific requirements. By focusing on building a deep understanding of your customers and continuously iterating based on their feedback, you can ensure that your product resonates with the market and drives sustainable growth. Remember, it's not about fitting your product into the market, but fitting the market into your product.