The biggest differentiator's have been: -Being able to articulate a Unique Value Proposition (UVP) in a way that demonstrates whats in it for the client; and how it specifically/quantifiably saves them Time, Money, Peace of Mind. - Basing that UVP on something that actually is Unique and provable. Examples such as many Agents say "I love my clients, I always answer my Phone, I am available 24/7. Etc." These are used by SO MANY agents that it is not unique. These are literally the basics, even though we as professionals know that many agents do NOT live up to them, they still say them and the client wont know they are false until they are already working with them. Being able to use stories and examples of what you/your office/your company has done to help clients with the same situations they are in backs up your UVP's and adds validity. When every body else goes in for that listing appointment and says the usual "Unique" things you are able to say "Just like most agents I love my clients, I do....., those are all the basics. Where I/we shine is I/we can do X,Y,Z to meet your needs of A,B,C and here is why I can do it (UVP's) and here is how we have done it before (Examples, stories, testimonials)
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