Q1: Many logistics digital transformation projects fail because enterprises focus on automating processes rather than correcting underlying processes. According to a Gartner report, 76% of enterprises' digital logistics efforts fail or miss goals due to leaders focusing too heavily on a new dashboard or user interface without addressing data fragmentation issues between legacy systems. In the finished vehicle logistics environment, if factory ERP does not communicate/coordinate real-time with carrier telematics, it masks actual real-time visibility and makes reporting inaccurate due to stale data. Q2: Control Towers are emerging as a common solution to the above issue by aggregating live IoT data from all logistics nodes (ports, rail yards, haulers, etc.) directly into the core workflow to enable companies to shift their primary focus from reactive tracking of vehicles to proactive orchestration of shipments via the use of a unified view. Allowing for real-time visibility into shipments will enable managers to automate the ingestion of data for all of their carriers and identify bottleneck shipments at centers of processing up to several days in advance of actual cascading bottlenecks. Companies can use the tool of real-time visibility proactively to control costs efficiently and utilize vehicles properly. Decisions made do by way of real-time visibility are only useful if there is a consistent governance throughout the entire supply chain in order to ensure action is taken immediately based upon visibility at all points in the logistics chain.