I have had experience with many founders and creators who have developed strong social followings at 40 and above. One characteristic that stands out among them is credibility. These individuals are not currently chasing down Pop-Culture/Trendy ideas, but instead, they are focused on providing trust. This gives them better ability to convert new clients as well as obtain better partnerships with brands. For example, one of my B2B clients grew their LinkedIn Audience to over 60,000 followers by using SurferSEO to validate trending topics and using GA4 to provide historical data on what truly generated leads and what was simply getting likes. In the first 6 months alone, they had doubled the amount of inbound demo requests. The major difference is how influencers (over 40) operate like media brands. Their experience is an unfair advantage for them.