One underused SEO strategy businesses should capitalize on is to create content by reverse engineering their main customers. Work in a clinical laboratory setting? Create content for students studying in those fields. When those students ultimately end up working for a clinical lab, they'll remember your name from their research. Not only does this allow businesses to provide value to users searching for products and services now, but being there way before the user is even a customer, opens up new lanes for brand building and visibility.
Partnering with influencers relevant to the business niche can generate high-quality backlinks, improve search engine rankings, and drive organic traffic. By leveraging influencer marketing strategies, businesses can gain exposure and obtain valuable backlinks from authoritative websites, which positively impact their SEO efforts. For example, a sports equipment company can collaborate with prominent athletes or fitness bloggers to create engaging content featuring their products. This collaboration not only increases brand visibility but also encourages backlinks from influential websites and social media platforms.
Hello, I’m Dmytro Sokhach, an SEO expert, Entrepreneur, CEO, and Co-founder of agencies Admix Global and Editorial.Link (https://editorial.link/). There’s one underused SEO strategy – optimizing for long-tail keywords. Many businesses are chasing after the big, flashy keywords, the ones with huge search volumes. But here’s the thing, while everyone’s busy there, the overlooked long-tail keywords are full of opportunities. Long-tail keywords are those specific, longer phrases that people use when they’re getting closer to making a purchase or when they’re using voice search. They might have lower search volumes, but they often have higher conversion rates. It’s like having a smaller audience but one that’s really interested in what you’re saying. How to use this strategy? Start exploring those overlooked keywords. Find the long-tail keywords that resonate with your business and your audience. Create content that answers their specific questions and solves their specific problems.
One underused SEO strategy that businesses should capitalize on is optimizing their website for voice search. As more people are using voice assistants like Siri, Google Assistant, and Alexa, it's becoming increasingly important to make sure your website can be easily found through voice search. This involves using long-tail keywords and phrases that people are likely to say rather than type. Despite its growing importance, many businesses are yet to fully leverage this strategy.
Internal linking. Many business websites, including e-commerce, can benefit from the positive impacts of strong internal linking, which can contribute to healthy site architecture, crawl frequency, and indexation. All of these factors impact your site's overall SEO health and keyword rankings, and best of all, it doesn't require development work!
Once you write and optimize your content, your next objective is to get as many eyes on it as possible. One quick way to do this is to syndicate your content -- republish your content on other websites. A content syndication service can do this quickly and effectively (vs. manually pitching individual websites). This allows you to get your content in front of more people while appearing on trustworthy, high-traffic websites. Google looks at several indicators when determining rankings, including backlinks and website traffic. Both of these factors are signs of quality, which can help your content rank higher and generate even more free traffic.
general manager at 88stacks
Answered 3 years ago
One underused SEO strategy that businesses should capitalize on is optimizing for voice search. With the increasing popularity of voice-activated devices and voice assistants like Siri and Alexa, more people are using voice search to find information. However, many businesses have not fully adapted their SEO strategies to accommodate this trend. To leverage voice search, businesses can focus on creating content that answers natural language queries, optimizing for featured snippets, and ensuring their websites load quickly on mobile devices. By doing so, they can tap into a growing source of organic traffic and stay ahead of competitors who may be slower to adopt voice search optimization.
One often overlooked SEO strategy is the optimization of image alt text. Many businesses utilize images on their websites but neglect to provide accurate, descriptive alt text. This text not only makes web content more accessible to individuals using screen readers, but it also provides an opportunity for businesses to include relevant keywords and further improve their search engine rankings. Hence, businesses should invest time in creating SEO-friendly alt text for all their website images.
One SEO strategy that I've found to be often overlooked but highly effective for businesses is optimizing for voice search. In my experience, with the growing prevalence of voice-activated devices and virtual assistants like Siri and Alexa, it's essential to adapt your content to align with the conversational nature of voice searches. At our company, we've made it a priority to tailor our content to match the natural language used in voice queries, emphasizing long-tail keywords, and providing clear and concise answers to common voice-based questions. From my perspective, optimizing for voice search not only enhances our website's visibility but also provides a better user experience for individuals who rely on voice-activated devices to access online information.
Proactive Digital PR is a heavily underutilized link-building technique for SEO given it's generally more time-consuming and requires creative and strategic thinking. But the effort can pay off many times over if executed successfully. Journalists will often link back to the original news source or expert's website for reference. Using Google Trends, search for trending topics relevant to your niche. News outlets are always on the lookout for timely and relevant expertise in a field. If you're a brand with unique consumer insights or industry expertise, then you may have an interesting angle worthy of pitching to a journalist. Create a list of news outlets and journalists covering the story (tools like One pitch, Much Rack, Prowly may help). Craft your pitch with your angle and bonus points if your pitch includes unique data and stats.
Ebooks - not just for the sake of lead capture, but also that it is an easy thing to go out and promote to media and thereby acquire solid white hat links pointing back to your money pages. Sure, you can use it for lead capture as well but the link value alone makes me wonder why more people don't consider developing products like this that are promotable.
Businesses should actively involve customers in creating content like reviews, social media posts, and testimonials. User-generated content (UGC) is valued by search engines, improving SEO visibility, credibility, and customer engagement. For example, an e-commerce store can encourage customers to share photos or videos of their purchases on social media, creating a stream of UGC that incorporates relevant keywords and links back to the store's website. This not only boosts SEO but also enhances the user experience, as potential customers can see real people using the products.
1. Creation of high-quality infographics on the topic of your business. Quality infographics will generate trusted backlinks to your site. 2. Content optimization for voice search. As voice search continues to rise in popularity, focus on optimizing your content for voice queries. Voice searches tend to be more conversational, so creating content that answers common spoken questions can improve your chances of appearing in voice search results.
Many businesses overlook the potential of mobile optimization as an underused SEO strategy. By prioritizing responsive design, fast loading times, and user-friendly mobile experiences, businesses can improve search engine rankings and attract more organic traffic. For example, optimizing website images and using mobile-friendly typography can enhance the user experience on smartphones and tablets. Additionally, implementing mobile-specific features like click-to-call buttons or mobile-friendly forms can further enhance user engagement. By overlooking mobile optimization, businesses may miss out on valuable opportunities to improve their SEO performance.
Hi there, My name is Rob Reeves, and I'm the CEO and President of Redfish Technology, a recruiting firm specializing in engineering, sales, and marketing roles within the tech sector. Thanks for the query. As a recruiter working in the marketing sphere, I've learned a few tips and tricks about best SEO practices, and been able to implement them at my own business. One underrated strategy I'm keen to share is internal linking. I used to focus largely on external links, which I knew Google used as a marker when calculating SERPs. But neglecting an internal linking strategy left my own page clumsy and difficult to navigate. No doubt visitors and Google alike were turned off by long pages of copy with little cohesive mapping. Creating an internal link strategy that connected all my webpages in a clear way helped me move up in the algorithm. Best regards, Rob Reeves CEO & President, Redfish Technology https://www.redfishtech.com/fintech-recruiting/
As an SEO strategist, one often overlooked approach that I've found valuable is harnessing the potential of rich snippets optimization. Rich snippets go beyond the standard title and meta description in search engine results, providing users with additional information. Drawing from my experience, incorporating schema markup into our content structure has allowed us to furnish search engines with context-rich data, significantly enhancing visibility and click-through rates. This personalized strategy not only makes our listings more appealing and informative to users but also has consistently proven effective in driving organic traffic and ensuring our presence stands out prominently in search results.
One underused SEO strategy that businesses should capitalize on is using keywords in the URL of a webpage. Many businesses fail to do this, but it is an easy way to improve SEO and make it easier for users to find what they are looking for. For example, if you are writing an article about “how to lose weight,” you should include the keywords “lose weight” in the URL of the webpage. This will help search engines understand what the page is about and rank it higher in search results.