At least in the States, everyone's doing independence and it's easy to get lost in that kind of marketing noise. That doesn't mean we shouldn't participate-- we do typically like to offer a Fourth of July promo if for nothing else but patriotism, but July doesn't end after the first week. July is also National Grilling Month and Family Reunion month. To stand out from the endless red, white, and blue or fireworks-themed emails, we like to contact our email list towards the end of the month when the advertising oversaturation has calmed down. Consumers are likely still in the mood to party and appreciate the summer, and also more likely to notice and engage.
Gamification lets people compete for fun, which is an excellent strategy to implement this July. It brings extra twists to a marketing drive, provides a meaningful experience, and allows consumers to recognize your brand through unique incentive schemes. Lure your audience with cash backs and rebates they can use on their next purchase. A voucher code for winning a specific challenge is also a perfect reward to encourage them to take part in your games. People participate in contests if they get a reasonable price in exchange for their time.
Start writing summer-themed blog posts. You don’t have to change your products with the seasons, but you can create seasonal content. For example, since we’re a brand dedicated to improving health and wellness, we might draft blog posts in the summer about the benefits of wearing SPF daily or how to deal with hot flashes as the temperature rises. Consider what your audience will need in July and give them the best tips and tricks to make it through summer with your brand.
When it comes to crafting campaigns for US-specific holidays like the 4th of July, marketers usually fall into one of two camps. Some will refrain from sending a holiday campaign to their email list altogether (since the "Happy 4th of July" messaging would be irrelevant for any non-US subscribers). On the other hand, some brands undoubtedly "spray and pray" with a July 4th offer to their whole list—likely generating sales, but alienating non-US subscribers. I'd offer a better idea: segment your email list before July 4th. Most modern email marketing platforms will let you filter by recipients' location or time zone. Doing so, you can send a "Happy 4th of July" campaign to *only* subscribers who live in the US this year—generating more sales while refraining from alienating subscribers.
With the popularity of podcasts over the last few years, several social media platforms have launched audio-first social media features. Audio-first is a novel way to reach audiences that have grown tired of scrolling and watching videos. This provides opportunities for businesses to post audio content akin to blog posts, but without causing internet fatigue. Moreover, as a business directory, the opportunity to interview local business leaders in an audio format creates the possibility of scaling our marketing strategy to a monthly or weekly podcast. We have been discussing utilizing Twitter Spaces to host audio-only events and link to our website and blog. Lastly, we believe that audio-first marketing saves on video production costs, fosters a closer relationship with audiences, and most importantly adds some spice to the social media space.
With business slowing down in July, it is a great time to build brand awareness. We turn Fridays into “Freedays,” extending weekends by a day. The last Friday of the month, however, is a day of giving, where the entire company works together on a charitable cause decided by popular vote. We encourage employees to post photos to their social media. We have a get-together after the event and it’s a great way to say goodbye to July Freedays. From a marketing perspective, we use the content we generate in recruiting, public relations, and corporate marketing throughout the year.
One campaign that we ran last year with a ton of success was our “4th of July Hangover Sale.” While every other brand focused on deals and discounts leading up to the big holiday, we focused on the day after - July 5th. Our thought process was this: everyone goes hard on 4th of July, drinking and partying way more than they normally would. At least, this is generally true for our demo, college kids. And what do people do when they’re hungover? They lay around and shop online while they recover. People aren’t thinking about buying things on July 3rd or 4th - they have other things on their mind. The 5th is where it’s at. So at 12:01am on July 5th, we did a blitz on a major sales event. We flooded our email subscribers with promotional emails, we blasted out tons of social media posts, and plastered banners all over our site. Basically, we did an all out marketing blitz on our “4th of July Hangover Sale,” going all in on one day, and it worked great.
Don't just follow federal holidays, also consider the small and lesser-known holidays, such as birthdays of notable people in history or miscellaneous days like "National Smoothie Day" (which was on June 21st). Post content related to these holidays to inspire your marketing team and engage with other people posting about these holidays. This strategy ensures you never run out of ideas and it gives you consistent content to post about.
There is no shortage of local events during the summertime. Offer ticket giveaways to your followers on social media to encourage engagement with your profile and show your involvement with your local community. This creates a community-driven reputation for your business that benefits your brand reputation. You'll be supporting other local businesses while increasing exposure for your own business.
A couple of months ago, I made a random offer to buy a small FB group in my business niche. I was surprised when the admin took me up on the offer for an extremely small sum. A few months later, my traffic utterly exploded. We have over 150,000 members now and my business brand awareness is through the roof in this niche. Find 20 or so small groups in your market and offer to buy them. What\'s the worst that could happen? The upside is massive and the downside is minuscule.
The best July marketing idea that I have is to send handwritten 4th of July cards to your clients and potential customers. This is a great way to show them that you are thinking of them during this festive time of year. It is also a great way to show your sincerity and professionalism. Your clients and potential customers will definitely appreciate this thoughtful gesture.
Marketing & Outreach Manager at ePassportPhoto
Answered 4 years ago
My best July marketing idea is to focus on summer activities that your target audience enjoys. This could include sponsoring a local sports team, hosting a concert or picnic in the park, or offering discounts on summer-related products and services. Whatever you do, make sure it aligns with your brand and will appeal to your target consumers. And don't forget to promote yourevent or sale across all of your marketing channels - from email and social media to traditional print and outdoor advertising. By planning ahead and thinking about what will resonate with your audience, you can create a successful marketing campaign that will make a splash this July!
Directly launching the service or product gives the product directly to the customers. They don't get any time to think about what it's all about as all they need to do is click and get the product. This keeps the service or product away from all the hype. This July, we are thinking of bringing back the anticipation from our audience on our upcoming services and courses. Moreover, what's there for the audience in the coming weeks and months. By creating this buzz, people who don't know about it will also come to know about it. And those who know about it, get the chance to make up their mind on whether to go for the service or not. This strategy has worked for us previously as well by giving our products and service recognition. This makes people more excited during the launch than they were before.
Play up the heat! July is usually hot no matter where you live, so tie in the heat with your marketing campaign. An example would be to run a promotion titled "Cool Down With 50% Off" or "Our Prices Are Melting This July, Take 25% Off." Have fun with it.
A red white and blue sale is always a big hit in July! Feature a sale on all items in your inventory that are red, white or blue! People love a discount! In addition, you just might drum up some patriotism in the process. Just be sure to start the sale before the 4th!
One great July marketing idea is to host a summer-themed event. This could be a picnic, BBQ, or pool party. Have fun summer games and activities for your guests, and offer summer-themed prizes. Be sure to promote your event ahead of time to generate interest and excitement.
Consider setting up a booth at your local July 4th celebration. Offer holiday discounts and even contests for giveaways at said celebration. Everybody loves free and contests usually lead to increased sales. Make your booth the place to be this July 4th and celebrate!
July is one of the months with the most holidays associated with summer. From national holidays like Independence Day to small holidays celebrated by small groups like national workaholics day. Given that association of holidays and summer together make the month of July one of the top month to give you the most out of your marketing. People love summer, and it gets even better when you combine it with a holiday which means many people might on board with your business or services.
July means summer and for most of your customers, that means vacations. Your marketing campaign should acknowledge that and should be designed to capture the attention of those who can enjoy a break from work. Depending on your line of business, you can adjust your campaign to fit the business type. For example, a clothing firm will bring out their summer catalog, a DIY firm will promote garden projects, and grocery suppliers will highlight summer recipes. Encourage customers to interact with your theme by posting snapshots of them on your social media sites using your products and offer prizes for the best ones. Make sure to keep the page up to date and reply to comments to maintain interest.
July is a month of Independence for America, and we are using this opportunity to give our customers and audience a chance to speak up for themselves. Our marketing in July will be fully focused on building one on one relationships with the audience. I feel like it's always the company that speaks most of the time, and we only communicate in terms of reviews or comments. This lets the audience also feel distant from the company over time. Customers have equal right to speak up in case they're not liking something and they have an equal chance to move to another brand if they don't like the service. We are thinking of coming up with a contest, one on one conversation with a few audiences, surveys and many more things that will help the audience to give their independent thoughts and their suggestions as well. They deserve to be heard.