While being a podcast host is fun and a great way to connect with others in your industry (like my podcast: https://wostrategies.com/digital-marketing-victories-podcast/) it requires constant promotion. It is hard work to source guests, edit your episode audio and transcripts and promote your podcast to grow your audience. Being a guest, however, just requires a well-crafted pitch to the host (to be selected as a guest). You then clear your calendar for that time period and provide high-quality audio content and online resources during your interview time. Your expertise then gets distributed to the host's audience and social media followers, you get to share quality content with YOUR social media followers, AND you get a natural link to your business website with very little work.
If possible, being a podcast host and guest is both worth doing. Having your podcast helps boost your credential in a niche so that you will gain more opportunities to be a guest. You also have a higher chance of being a podcast guest if you can swap for hosting the other podcast host to be a guest on your podcast. Being a podcast guest in your niche is best because you're able to dive deep into your niche, which helps makes the episode unique and worth sharing.
Being a podcast guest in your niche is best because it is a fast track to creating your own podcast. By being a guest, you can expose your business to other people’s audiences and build relationships with the host and their listeners. When you become a popular guest, people will want to hear more from you, and you can leverage those relationships and audiences to launch your own podcast.
When people try podcasting for the first time, one of the most surprising things that happens is that they form genuine friendships with other people. Both the host and the visitor will be able to focus solely on one another for an extended period of time, which is great if they want to get to know one another and perhaps work together again in the future. It's a tremendous plus if one podcast host thinks so highly of you that he or she introduces you to another podcast presenter who also works in the field.
Omnipresence is the state of being everywhere all the time. That is exactly how you want your personal brand to be and the best way of achieving this is to not limit yourself to just host or guest positions. There are a ton of benefits that come from hosting your own podcast such as being viewed as more of an authority/personality, offering a platform to high-caliber guests, and demonstrating your knowledge. Being a guest on the other hand allows you to leverage the audience of other people to grow your own, and serves as a form of unbiased third-party validation which always helps. If you are serious and can devote some extra time and resources, consider launching your own show! It gives you something new to promote too.
In my opinion, you should become a guest on ones in your field because becoming a podcast guest in your niche is the best approach because you will gain access to a highly engaged audience. You may reach thousands of targeted listeners simply by participating in a show, which is a compelling enough incentive to take the plunge for yourself now.
I believe thought leaders who are interested in podcasting should first be a guest on a lot of podcasts before starting their own. This is because it takes practice to become good on the microphone, explaining your thoughts clearly on the first take, and so being a guest on other podcasts lets you do this in a low stakes way. Producing your own podcast is a ton of work as well, and most don't make it past 3 episodes. This is because people start a podcast without knowing what all it takes or being good at being on a podcast. So, being a guest is the best way to start!
Hosting a podcast takes a lot of planning, commitment, and time. it's a very worthwhile venture for those looking to create an additional content outlet. However, the best thing is to be a guest first. Getting used to being interviewed will make you a better host. And, it takes less time and energy to be a guest for starters. So, search for podcasts in your niche that take guests. Reach out and get some bookings. That content will elevate you in your niche.
You can reach a wider audience by starting a podcast. All you have to do is find your niche and specialization. You can start by guesting on a podcast in the same niche before introducing your own. This helps you gain experience and dip your toes in the podcast space. Take things one day at a time and enjoy the process. Slowly build your audience base and prepare interesting topics to tackle in advance.
Podcasts are increasingly popular: we like to put the headphones on and listen while exercising, driving, walking or just pottering around the house. When we talk about a niche, we define the audience as people keen on the subject as amateurs or those who follow the topic professionally. Either way, we have a pretty engaged group of fellow enthusiasts in mind. You automatically become an industry expert when you appear on the air, gaining recognition and respect (unless your appearance is a spectacular flop). This gives you incredible trust credits and translates into marketing value. Building a spotless professional image, giving guidance and advice is an easy way to improve your personal branding or company recognition. There is no need to sell anything. The customers / other companies will turn to you for knowledge, training and help. It is also great to put a voice or face to the name. You are more "human" and real, again strengthening your reliability and credibility.
Guest blogging is more challenging than podcasting; this is common knowledge. Although guest blogging is a great promotional strategy, it takes time and effort. High-quality instructional content production can be time-consuming. There are many of outreach services available, but they can add up in cost over time. One of the best things about podcasting is the possibility of having your work included on the host's blog. Insofar as this provides both good material and opportunities for link development, you can anticipate a substantial uptick in traffic.
You should start with being a guest on a podcast specific to your niche. I say that because of the increased dwell time when you are a podcast guest. During the podcast, your audience is captive. They're not distracted by anything else going on in their lives. They're focused solely on you and what you have to say. As a result, you have their undivided attention for extended periods of time. You can use this time to build rapport, establish credibility, and position yourself as an expert in your field. If you do it right, being a podcast guest can help you increase your reach, grow your influence, and attract more clients or customers.
Being a podcast guest, rather than hosting your own, is a better way to gain new followers, collaborators and even new clients! As people generally tune into the same podcasts, week-in week-out, by having a guest spot on several different ones, you'll be able to introduce yourself to their audience of listeners who may never would have discovered you otherwise. If you'd rather build up your own name as a podcaster and host, then starting your own is where you may want to focus your efforts. Your podcast could include giving advice and your own thoughts, as well as hosting guests. However, unless you bag some big names or guests with a following to speak on your show, you may find it harder to grow your own brand this way.
Many well-known podcasters devote a great deal of energy to each episode. Getting their video edited professionally is a priority, and they put in a lot of effort to ensure that the audio and visuals are top notch as well. They put in effort to make original visuals, compose a show notes page for listeners to peruse before tuning in, and generate a list of key learnings. The inclusion of contact information allows you to be linked to anything presented here. This is just amazing, as you don't have to do much effort on your own.
CEO at Live Poll for Slides
Answered 4 years ago
Guest podcasting gives you a platform to sell yourself to a more diversified audience base than being on your podcast. Being invited as a guest on a podcast makes you an expert in your niche. The audience will want to know your expertise in that particular field. Guest podcasting lets you share your tips and educate the target audience in your area of expertise. Through this sharing of information, you get exposure from the podcast following and the audiences’ referrals.
In today's creator economy, it 100% makes sense to start your own. The main reason is that, although the podcasting industry is more than ten years old, there are still gaps to fill. So, instead of just doing guest podcasting to share your knowledge, it's best to combine both: guest podcasting and hosting one yourself. The latter gives you control over your audience, and who knows, this audience might be helpful to start or transition to something bigger in the future. However, there are also benefits to becoming a guest podcaster. 1. You can easily share your knowledge without having to stress yourself with content production and distribution. 2. You quickly become an authority and a source of truth for your peers and listeners. 3. It is indirect PR for your personal brand and business. There's no better way to amplify your voice. 4. You get to meet like-minded people and build relationships with your podcast hosts.
You can choose to start your own show, or be a guest on someone else's. Both have their own advantages and disadvantages, so it's important to carefully consider your goals before deciding which option is right for you. If you're looking to build an audience from scratch, then starting your own podcast is probably the way to go. However, if you're content with a smaller following and just want to share your knowledge with the world, then being a guest on someone else's show might be a better fit. Ultimately, there's no wrong answer here - it all comes down to what you're hoping to achieve.