As a woman entrepreneur (owner - Aksstagga), I often find myself in situationship culture, which is more situation-oriented and decisive on long-term commitment, whether it is in business partnerships or business growth development, instead of floating in the vagueness and low-commitment arrangements. Situationship culture focuses on flexibility and keeping options open and not labeling and fully investing until one feels the situation is right, reflects how most contemporary professionals approach jobs or ventures: as a temporary exploration, but not one to commit to. This has been reflected in the larger culture, where individual autonomy and personal development have become the main focus of people, rather than the traditional loyalty similar to that in dating. This has had a reverse effect in my business, where it motivated me to discard the concept of business situationships. At the beginning, I had tried to find quite ambiguous partners: they were suppliers who failed to deliver on time, potential investors who needed contributions but would not deposit capital, or consultants who regarded work as a job on the side without being considered serious. These were romantic situationships in terms of an emotional investment without commitment of both parties, and this resulted in time wastage and halted development. Seeing that situationships tend to have one party (in most cases, women) over-invested and the other party remains calm, I applied this lesson to my profession: now, I insist on clarity and reciprocity in the beginning. My 40-artisan team, mostly women, who work with flexible hours to be empowered, is not composed of loose arrangements, but established expectations of regular work, good pay, and respect for one another. I do not work with the partners or vendors towards the direction of where it goes, but rather towards specified terms, timelines, and common objectives. Sustainable entrepreneurship entails a prolonged effort, risk, and trust. Ambiguity slows down the impact, in particular, by assisting vulnerable women artisans who require stability. My complete dedication to compatible individuals and avoiding half-baked relationships has helped me build a stronger, value-based company that brings actual change in the community and sustainable luxury. The Situationship culture has shown me the half-commitment appearance- I will never accept it in my profession. Honest dedication and commitment create stronger roots and quicker development,
"Situationship culture"—the rise of ambiguous, non-committal dynamics—has quietly shaped how many women approach not just relationships, but work. For me, it sharpened my clarity around reciprocal commitment. In a world that increasingly romanticizes flexibility and open-endedness, I've learned to become more intentional about defining the terms of any business relationship, partnership, or opportunity. Because just like in dating, too much vagueness in entrepreneurship can lead to burnout: you're investing your time, talent, and energy into something (or someone) that's not investing back. Early in my entrepreneurial journey, I said yes to everything. I entertained collaborations without contracts, offered free strategy sessions "just to see where it leads," and waited too long for others to follow through on vague promises. It felt exciting at first—like I was staying open to possibilities. But over time, I realized I was recreating the same emotional fatigue I'd felt in personal "situationships": overgiving, under-acknowledged, and always waiting for the other shoe to drop. It wasn't just draining—it was unsustainable. That's when I started applying the same mindset I'd been learning in therapy to my business: name what you want, notice who matches it, and move accordingly. A powerful example came when a larger brand approached me about a "strategic partnership." They loved my work, they said. They wanted to "co-create content," "support each other's growth," and "see where things go." But they were vague about timelines, equity, or shared ownership. A year earlier, I might've jumped in. But now, I paused and asked for clear terms: What would success look like for both of us? What's the scope? Who decides? Their hesitation told me everything. A study published in Harvard Business Review found that women founders are significantly more likely to face "ambiguous offers" than their male counterparts—vague funding promises, informal mentorship arrangements, or undefined advisory roles. These open loops, the study found, often lead to emotional and strategic exhaustion. What made the difference for successful founders wasn't saying yes to every opportunity—it was learning to define commitment early and hold firm boundaries. So yes, situationship culture has influenced me—but not by making me jaded. It made me discerning. In love and in leadership, clarity is kindness. Today, I build with people and partners who are all in—or not in at all.
After 22 years working in the aerospace industry, I've come to view my relationship with work much like a long-term partnership. In my early career, there was a sense of romance, a desire to please, to prove myself, and to give everything to the relationship. Over time, however, I experienced what many relationships face when communication, understanding, and empathy break down: moments of distance, frustration, and misalignment. There were periods where the differences felt significant enough that I considered walking away. But with maturity, and perspective shaped by witnessing my parents' 40-plus-year marriage; I learned an important lesson: not every difference is personal, and not every challenge is a signal to leave. You grow to see situations for what they are, rather than what you hoped they would be. "Situationship culture" has reinforced this mindset in my entrepreneurial journey. It taught me to be intentional about commitment, to stay engaged without losing myself, to set boundaries, and to consciously choose when to stay and when to walk away. That clarity has become a form of protection, allowing me to build my career and business with resilience, discernment, and self-respect.
Executive Coach (PCC) + Board Director (IBDC.D) | Award-Winning International Author at Capistran Leadership
Answered 2 months ago
Situationship culture sharpened my intolerance for ambiguity. Early in my career, I said yes to things that were loosely defined—roles without authority, partnerships without accountability, clients without alignment. I told myself it was "optional," "flexible," or "just for now." In reality, it was professional limbo. No clear commitments. No shared standards. No ownership on either side. Situationship culture normalized that kind of vagueness. And for women entrepreneurs especially, it can be appealing. We're taught to be agreeable, adaptable, grateful for the opportunity—so we linger longer than we should in arrangements that don't fully choose us. The shift came when I realized clarity is not rigidity—it's respect. Now, my approach to commitment is explicit and mutual. If I'm building something, I want clean lines: defined outcomes, decision rights, timelines, and consequences. I commit deeply—but only where there's reciprocity and adult-level ownership on both sides. That discipline has changed everything. My business is leaner, stronger, and more durable because I no longer build with one foot in and one foot out—mine or anyone else's. I don't chase potential. I partner with intention. Situationship culture taught me this by contrast: ambiguity drains energy, erodes trust, and delays progress. Commitment, done well, creates momentum. For me, the most strategic move I ever made as a woman entrepreneur was deciding I don't do "almost." I do aligned. I do chosen. And I do clear.
A key insight from navigating Sy'a Tea's early growth was learning to avoid "situationship" thinking in business partnerships. Initially, informal collaborations with suppliers and marketing partners led to unclear expectations, and only 42% of projects were completed on time. Recognizing this pattern, clear agreements and defined roles became non-negotiable, even for short-term or trial partnerships. After implementing this structure, project completion jumped to 87.6%, and timelines were consistently met. This shift influenced the broader approach to the business: every relationship—whether with a partner, investor, or team member—requires clarity, commitment, and accountability. Treating business relationships with intentionality, rather than casual flexibility, ensures that the company can scale without friction while protecting time and energy for strategic priorities. The lesson extends beyond efficiency; it builds trust, reliability, and a culture where ambition is matched by responsibility, allowing Sy'a Tea to grow steadily while maintaining high standards for every collaboration.
One way "situationship culture" has influenced my approach is that it's taught me to value clarity and intentionality in every commitment I make—especially in my business. At NYC Meal Prep, I've learned not to overcommit or spread myself too thin; instead, I focus on clearly defined goals, responsibilities, and timelines. Just as situationships can leave relationships ambiguous, vague commitments in business can lead to confusion, burnout, or missed opportunities. This mindset works because it helps me protect my energy and ensure that every investment—whether time, resources, or partnerships—aligns with my long-term vision. By approaching my career with the same intentionality I value in relationships, I build trust with clients, my team, and myself, creating a solid foundation for sustainable growth rather than leaving success to chance.
Situationship culture has encouraged me to start with flexible, low-pressure connections and let commitment grow as alignment becomes clear. I reach out on social media to women in similar roles to build a support circle focused on mutual learning without strict give-and-take. This keeps early commitments light while we build trust and clarity, which leads to stronger long-term partnerships.
Influenced by the "situationship culture," I now value creating boundaries and clear mutual expectations of myself and others at the outset of every new project or endeavor. I have learned to approach my career with the same intent as I would a significant relationship. In the early years of my career, I would often sign up for projects, partnerships, or roles that were ambiguous in terms of their scope and/or the level of commitment required of me. My fear of "rocking the boat" or missing out on an opportunity caused me to act thoughtlessly in this regard, which resulted in misaligned expectations, wasted time and effort, and ultimately, frustration. I eventually came to understand that having clarity at the outset can help to mitigate burnout and build trust. By outlining clear expectations and roles from day one of any project (client engagement, team collaboration, or strategic partnership), I ensure that everyone involved knows where they stand so that I can invest my time, energy, and momentum into initiatives that will drive the business forward. Ambiguity is expensive in relationships, as well as in an entrepreneurial context. When I engage one-on-one with people, or when I partner with others for entrepreneurial reasons, I do so with the utmost transparency, intention, and care for the time, energy, and momentum of both parties involved.
I learned early in my career that vague plans don't work. When commitment was blurry, my clients stalled. People often want flexibility, but in mental health, consistency is what gets results. Being clear about your intentions and then following through, every single time, that's what builds a solid foundation. It's how people actually start to get better.
I'm a guy, but I've watched "situationship culture" reshape how clients approach agency relationships--and it's changed how I structure Swift Growth entirely. The biggest shift? We stopped offering one-off projects years ago. Now we only do embedded partnerships where we integrate with client teams long-term. Sounds counterintuitive when everyone wants flexibility, but here's why it works: commitment became our differentiator when everyone else was afraid of it. Concrete example: we transformed a local business from 400 to 45,000 monthly visitors, but that took 18+ months of consistent optimization. The clients who bounce between agencies every quarter never see compound results. We literally turn away short-term work now because the "let's just try it and see" mindset kills growth momentum--you need time for SEO authority to build, for content strategies to mature, for brand positioning to sink in. The situationship influence shows up in how we *do* stay flexible though. We're committed to outcomes, not tactics. If something isn't working at month three, we kill it and pivot fast. That's different from the old model where agencies would defend failing strategies just to finish a contract. Long-term partnership + ruthless tactical flexibility = what actually works when everyone's commitment-phobic.
Situationship culture has shaped my approach to commitment in business by reinforcing the value of clarity and long-term follow-through over vague, half-committed partnerships. I've seen how non-committal mindsets can stall progress, so I've taken the opposite approach—setting clear expectations early with clients, vendors, and team members. Early in my career, I walked away from a promising project because the other party wouldn't commit to timelines or accountability, and that decision protected my team and our reputation. That experience made it clear that commitment is a competitive advantage, not a constraint. In building my company, I've learned that sustainable growth comes from choosing depth over convenience. My advice to entrepreneurs is to treat business relationships the way you'd want a serious partnership handled: define roles, commit to standards, and don't be afraid to say no when alignment isn't there. When you commit fully—to your vision, your people, and your process—you build trust faster and create results that last.
One way it influenced my approach is that I became very deliberate about choosing long-term commitments over vague maybes. In business, I avoid open-ended partnership roles or projects without clear expectations, timelines, and accountability. Situationship culture showed how draining ambiguity can be, and that lesson carried into my work. Clarity creates moment, um tru, st and bettedecisionsnsi which is why I now commit fully or not at all.
As a woman entrepreneur, situationship culture has taught me to be intentional about commitment in my career instead of staying in vague or half-aligned spaces. I no longer invest deeply in projects, partnerships, or roles that lack clarity, consistency, or mutual effort. This mindset works for me because my business requires focus and follow-through—clear commitments create momentum, while uncertainty drains energy and slows growth.
I had a project crash because nobody knew who did what. Now I make sure everyone on my team knows exactly what they're responsible for from day one. It's simple but it stops the confusion and lets people actually do their work. That's the most basic thing I can do to keep things moving.
I learned something from situationships that goes for business too: never assume commitment. After a partnership fell apart because expectations were vague, I now spell everything out from day one and check in more often. It's made managing my team and clients way less stressful. Everyone knows where they stand, so things just run smoother.
I've seen too many loose collaborations in mental health work turn into a mess of confusion. That's why I'm deliberate now about commitments, whether building a program or joining a partnership. It's better to be upfront about goals and responsibilities from the start. This saves everyone time and frustration down the line. Just ask the tough questions early so people know where they actually stand.
Seeing friends get burned by vague partnerships made me cautious. I used to jump into projects, but not anymore. At Magic Hour now, we get it all in writing upfront, even with people we trust. It kills the spontaneity a bit, but it also kills the confusion that makes good projects fall apart. Clear roles from day one just work.
Situationship culture has rendered commitment intentional other than automatic more so in the work where flexibility is commonly confused with progress. In the beginning, the decision to remain open to possibilities may appear to be fruitful, but in the long term, it will generate superficial inertia. Decision making on where to commit oneself fully, be it to a client, long-term strategy and personal boundary has been more enlightening than having too many options. That change reflects discussions surrounding Mano Santa, in which commitment is approached as care with follow through and not necessity. The approach of treating professional commitments as much as relationships has minimized burnout and also increased trust. There has been a substitution of vague maybes with clear yes and no decisions and this has made the growth to be more stable. When it is done at will, commitment ceases being a problem of limitation in that it releases a force which would have been used in keeping the mind in suspense.
For me, "situationship culture" highlighted the importance of clarity and intentionality in every professional relationship. Early in my career, I sometimes hesitated to fully commit to partnerships or projects without knowing the long-term alignment, which slowed progress. It taught me to be more deliberate—setting clear expectations, defining roles, and committing fully when the opportunity aligns with my goals. That approach has helped me build stronger, more reliable teams and partnerships, and avoid wasting energy on situations that aren't going anywhere.
The idea of situationship culture led me to appreciate the importance of clarity over ambiguity in establishing a business especially in a field that requires a sense of trust and long-term schedules such as in the case of Southpoint Texas Surveying. Partnerships with open ended or half commitments or ambiguous roles caused friction and slowed the progress even in cases where the intentions were good. The insight led to the switch in the strategy of naming expectations early, in relation to the clients or collaborators, and the internal job description. Sensible scope, specific deadlines and shared responsibility eliminated emotional baggage and guarded attention. Dedication ceased being intense and it became consistent. In the case of Southpoint Texas Surveying, being firm in commitment rather than loose in maybe created a more stable growth and reduced misalignments. The lesson was also transferred into career choices. What was evidently selected, not what remained conveniently undefined, became energy.