One of the best ways for me to stay up to date on the newest methods in molecular biology, especially ones that could be used to find natural health solutions, is to take part in new university research that is connected to the field I work in. I think that working together with college researchers is a great way to get close to the cutting edge and help come up with new techniques. As an example, we've had the experience of working with a study group that researches creating new ways to sequence DNA that can find active chemicals in our medicinal plants more easily. We were also able to learn more about different ways to understand plant's genetics, which gave us new ideas for the products that we sell and market. Our company stays ahead of the curve instead of just riding the wave of natural health innovation because we have strong ties with people in research.