So I made this carousel post right when everyone was losing their minds over ChatGPT. The hook was dead simple: "49 AI Tools That Aren't ChatGPT", categorised based on your job. This was early 2023 when ChatGPT was basically the only AI tool most people had heard of, but I'd been testing dozens of specialized AI tools that were actually more useful for specific tasks. The post went stupidly viral. Like 2M+ impressions, thousands of shares, and over 500 comments. What was wild is that people kept discovering it months later through LinkedIn's algorithm. Even now, two years later, I still get notifications from people commenting on it or sharing it. I'd link it, but honestly, some of the tools I recommended don't even exist anymore - that's how fast this space moves. Why it worked when so many posts don't - the timing was perfect. Everyone was ChatGPT-obsessed but also feeling its limitations. I hit that sweet spot of "here's what you're missing" at exactly the right moment when people were hungry for more than just the big name tool. But the real secret is that I spent 7 hours creating that "simple" carousel. Each slide had: - Actual screenshot of the tool interface (not stock photos) - Super specific use case (not "this is good for content") Price - My personal 2-sentence review based on actually using it That's it. No growth hacks, no tagging 50 influencers" bullshit at the end. Just genuinely useful content that solved a real problem people had at that exact moment. The best performing content is almost always when you're slightly ahead of the curve on something everyone is about to care about. Link to post: https://www.linkedin.com/feed/update/urn:li:activity:7029071255483875328/
In the last year I've had 257 million impressions on LinkedIn. This post got 20.6m impressions: https://www.linkedin.com/feeds/update/urn:li:activity:7284569958112489472/ Why did it perform well? The best performing content on LinkedIn typically has the following properties: - It is educational and actionable - It helps people solve a core problem that brings them to LinkedIn in the first place - changing job - It includes a saveable and shareable visual - It asks a conversation-starting question at the end - It uses formatting that makes it scannable (clear sections, lots of line spacing, occasional emojis for signposting) The mistake a lot of people make is that they share things that they think are "interesting" but don't actually solve problems for people. For this specific post, the "Things NOT to say in a job interview" format works because: - It addresses a universal anxiety (job interviews) - It includes both what NOT to do AND constructive alternatives - The title on the visual is big and clear - The rest of the visual is easy to digest - The content is immediately useful to anyone with an interview coming up Background: I was one of the fastest growing creators on LinkedIn in the world in the last year, I grew from 4k followers in March 2024 to 360k followers in April 2024. I also run Saywhat, a software product that helps people create more effective LinkedIn content.
One of my best-performing LinkedIn posts was this: men woke up one day realised being an assistant is too feminine renamed it to founder's office and got away with it Here is the link - https://www.linkedin.com/posts/kunwarraj01_men-woke-up-one-day-realised-being-an-assistant-activity-7282639182953361410-ftee It got 5,000+ likes, 500k impressions and a storm of comments. Some laughed, some got defensive, a few messaged me to say it made them rethink how they present their roles. What worked? Not the format. Not the hashtags. Not the algorithm voodoo. Just one thing: saying something true that no one else was saying out loud. There's a sweet spot in content that lives between "offensive" and "obvious." That post hit it. It was: - Specific (people knew exactly who I was talking about) - Short (3 lines, no fluff) - Observational (not preachy, not advice-y) - And a little cheeky The weird part? I almost didn't post it. Because it felt too simple. Too random. And I think that's where a lot of good content dies - in overthinking. I've posted 100s of times on LinkedIn. Here's what I've learned: The more you try to sound smart, the fewer people relate. The posts you're unsure about often do best. If it sounds like everyone else, it won't go anywhere. Humor > Hustle. So no, you don't need to share frameworks or hacks every time. Sometimes, just calling out the quiet truth is enough. That's what makes people stop scrolling. And sometimes, that's all content needs to do.
https://www.linkedin.com/posts/petermurphylewis_most-documentaries-focus-on-whats-broken-activity-7292151880141398017-sQ7D? You don't need high production value to create high-impact content. One of my most successful LinkedIn posts was filmed on my phone, on the ground in Ripley, Ohio, the day we started shooting Season 2 of People Worth Caring About. The lighting was bad. The wind was loud. But the story was tight. That post ended up pulling in over 90 likes, 34 comments, and 4 reposts. It was a message about flipping the narrative. Mainstream media loves chaos. But I wanted to tell the story of the people who quietly keep everything from falling apart: caregivers. The ones who know every name, who do the thankless work, who never make the news unless something goes wrong. And the reason it worked? I didn't promote the documentary. I promoted the why. I said the loud part out loud: "If you don't tell your own story, someone else will--and they'll probably get it wrong." It wasn't a pitch. It was a reminder. And judging by the comments, a lot of people needed one.
I recently shared a carousel asking the question "What if Innocent branded itself like B2B brands do?" It led to some great reactions and conversations for a couple of reasons: 1) Relatability: Many B2B marketers have seen (or written!) similarly jargon-heavy content. 2) Humour: The light-hearted tone made it easy to engage with. 3) Visual contrast: By contrasting two extremes in tone, it highlighted a broader truth about branding and audience connection. 4) Timing: It was posted mid-week when engagement tends to be higher. https://www.linkedin.com/posts/ctrevien_what-if-innocent-smoothies-marketed-itself-activity-7316351146548236288-wtXi?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFiwecBaQGh2W7WAa_DSd2fmoxXxQB1xw8
From my perspective, utility drives engagement. In my case, I shared a PR cheat sheet designed my our agency, PRLab, which consolidated essential public relations concepts into a single, easy-to-digest infographic. The post resonated because it provided immediate value--something professionals could reference daily. We also studied carefuly viral cheat sheets from other industries, like finance, and adapted their design principles to our content. The result was over 2,300 comments and widespread sharing. Here's the post: https://www.linkedin.com/posts/mat%C3%ADas-rodsevich-12964043_pr-prcheatsheet-publicrelations-activity-7219309873350537218-RK95?utm_source=share&utm_medium=member_desktop&rcm=ACoAACbdgpEBQ53fxcFaFR0rqt8HuQPcC_G_2tw
One of my most engaged posts on LinkedIn was just me saying thank you to marketing managers. It wasn't planned. I was just thinking about how much marketing managers do and how little credit they get. So I wrote a quick post to say it. That's it. No CTA. No strategy. Just honesty. We work with marketing managers all the time, and I've seen the pressure they're under. They're running campaigns, handling five things at once, managing tiny budgets, and still expected to show results. The post picked up over 380 reactions, 47 comments, and 17 reposts. I think it worked because it was real. People saw themselves in it, and it started a conversation. Sometimes the best content isn't about tips or hacks. It's just saying what people live through every day. You can see it here: https://www.linkedin.com/posts/nirmalgyanwali_marketing-managers-are-the-toughest-people-activity-7257823455809544192-l1Qy?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAADLQkUEBv68x7qHxMMOLmvNLCIA4ZUmstDg
One of my most successful LinkedIn posts was a deep-dive case study showing how we restructured a local HVAC company's website navigation based on heat mapping data. The post included before/after screenshots with highlighted user paths and showed how the changes increased their conversion rate by 37% within 60 days. It generated over 80 comments and 200+ shares because it demonstrated tangible results without being overly self-promotional. The secret to its success was including specific, actionable insights about user behavior patterns we finded. I shared exactly how we identified that their quote request form was getting abandoned because it appeared below the fold on mobile devices. Then I detailed the three-step solution we implemented involving sticky CTAs and form simplification. What really drove engagement was my candid admission of what didn't work initially. I shared how our first attempt at fixing the navigation actually decreased conversions by 5%, and how we pivoted based on data rather than assumptions. This vulnerability resonated with fellow marketers who appreciated the transparency about the testing process. I've found LinkedIn posts perform best when they focus on solving a specific problem with real examples rather than general advice. By providing screenshots of the actual heat maps (with sensitive info blurred) and including the exact testing methodology, I gave readers something they could immediately apply to their own businesses.
VP of Demand Generation & Marketing at Thrive Internet Marketing Agency
Answered a year ago
We created a LinkedIn post showcasing our company talent show that significantly outperformed our typical content metrics. The post featured authentic video clips of team members performing various talents in a relaxed, fun environment during our company gathering. This content generated exceptional engagement with over 700 reach, nearly 1300 impressions, and 169 interactions, substantially higher than our standard business content. The success stemmed from its authentic portrayal of our company culture rather than polished marketing material. The post resonated because it humanized our brand by showcasing the real personalities behind our work. Viewers connected with the genuine moments of creativity, humor, and camaraderie among team members. This approach positioned us as a company with authentic people and culture rather than just another faceless agency. I can say that content revealing company culture consistently outperforms purely professional content on LinkedIn. While business insights and case studies remain important, strategic inclusion of authentic cultural moments creates stronger audience connections. This balanced approach helps establish both expertise and relatability - essential components for meaningful professional relationships. Here is the link: https://www.linkedin.com/posts/thrive-agency_the-thrive-camp-talent-show-was-nothing-short-activity-7305290542433636352-scTV?utm_source=share&utm_medium=member_desktop&rcm=ACoAABzKM0oBtZ_nsjCBv-eB-1zF7hFpfuYZ0dY
As a social media strategist focused on personality-led businesses, I've found LinkedIn success comes from authenticity and strategic vulnerability. My most engaging LinkedIn post was one where I broke down how a client tripled their Instagram following while simultaneously increasing their conversion rate by 27%. The post worked because I shared specific, actionable steps rather than vague advice. I detailed the content pillars we created, the engagement tactics that worked (and those that failed), and shared before/after screenshots of their Instagram analytics dashboard with sensitive information removed. What truly drove engagement was including a counterintuitive finding: posting LESS frequently but with higher quality content actually increased their reach by 42%. The comment section exploded with professionals challenging this idea, creating an organic discussion that LinkedIn's algorithm rewarded. I included a simple framework others could implement regardless of their industry - the 3C Content Method (Create, Curate, Convert) that we use with clients who want to build personal brands while maintaining professional credibility. This practical takeaway gave people something to implement immediately.
One of my most successful LinkedIn posts was a story about how I scaled a small brand's ad account from $6K/month to $140K/month in under 90 days using a very lean testing strategy and clear offer positioning. I shared real numbers, broke down the exact steps we took, and included a screenshot of the ad account to back it up. Here's what made it work. First, I led with a bold but honest result--something that stopped the scroll. Second, I used a storytelling format with a clear beginning, middle, and takeaway, instead of a dry case study. And third, I invited conversation by ending with a simple question: "What's the best-performing offer you've seen this year?" That post brought in over 100 comments, and a few qualified leads, and even landed me a podcast invite. If you want engagement on LinkedIn, be real, show receipts, and write like you're talking to a smart friend.
One of my most successful LinkedIn posts was a breakdown of how we leveraged LinkedIn outreach to add over 400 quality emails per month to a client's list. The post included actual screenshots of the sequence templates we used and the targeting parameters (with client info blurred). It resonated because I provided the exact multi-touch approach rather than vague advice. What made it work was highlighting the counterintuitive finding that connection requests with no initial pitch performed 3x better than those leading with offers. I shared specific data showing how our 5-touch sequence converted at 28% while the industry average hovered around 9%. The engagement exploded when I included a section on what we call "trigger events" - specific company announcements or leadership changes that signal buying readiness. I listed the top 5 triggers we monitor and the exact boolean search strings we use to find them. The secret ingredient was authenticity about the failures. I showed how our first campaign bombed with a 2% response rate because we targeted too broadly, then detailed how narrowing the criteria and personalizing the first line based on recent content engagement lifted results by 11x. LinkedIn rewards transparency over perfection.
One of my most successful LinkedIn posts was a data-driven case study comparing Google Business Profile optimization before and after implementation for a local client. The post included side-by-side screenshots showing a 43% increase in local search visibility and included specific actionable tips others could implement immediately. What made it successful? I broke down complex SEO concepts into bite-sized, practical advice focused on Google Posts, review management, and profile completeness. The visual comparison of metrics resonated strongly with my B2B audience who could see tangible results. Additionally, I structured the content in a skyscraper format - starting with the problem, solution, implementation steps, and measurable outcomes. This approach turned what could have been a boring business post into a mini-tutorial that professionals actually saved and shared. I've found LinkedIn audiences respond most favorably to content that combines data visualization with actionable insights rather than just self-promotion. My analytics showed this post received 78% more engagement than my average content, primarily because it delivered immediate value without requirong followers to click away from the platform.
I'll share one of my most successful LinkedIn posts that analyzed Instagram Story performance across industries. It displayed different metrics including completion rates and showed which industries had the highest engagement. The post received over 1,200 interactions and a 174% engagement rate - significantly above LinkedIn's average of 2-3%. The success came from three key elements: original data no one else had (we analyzed thousands of Stories), visual presentation showing clear benchmarks, and actionable takeaways marketers could immediately apply. What surprised me was how hungry marketers were for concrete data rather than generic advice. When I shared which specific Story features drove higher completion rates, people tagged colleagues and shared extensively. My recommendation for high-performing LinkedIn content is focusing on data-backed insights rather than opinions. At Social Status, we've consistently seen 5x higher engagement when we publish industry benchmark data versus general social media tips. Show people where they stand compared to competitors, and engagement follows naturally.
One of my most successful LinkedIn posts was an in-depth breakdown of "5 Hidden Google Tag Manager Triggers That Improved Our Client's Conversion Tracking by 43%" with actual screenshots showing before/after implementation. It generated over 175 comments because I shared specific configurations we used for a healthcare client without revealing sensitive data. What made it work was the balance between technical specifics and clear value. I included exact trigger settings and variables that marketers could immediately implement. The post demonstrated how we moved beyond basic pageview tracking to capture micro-conversions that revealed where users actually engaged before converting. I posed a specific question at the end asking what tracking challenges were holding readers back. This transformed comments into a valuable troubleshooting thread where I provided personalized advice to common issues. Several commenters later mentioned implementing my suggestions with positive results. Timing was crucial - I published it mid-week around 10am when marketing professionals were actively problem-solving. The post succeeded because it delivered immediate actionable value rather than theoretical advice, addressing a specific pain point most digital marketers face with tracking accuracy.
As the founder of a website development agency, I've found that LinkedIn success comes from authenticity and providing genuine value rather than self-promotion. One of my most successful posts shared a client transformation story with tangible metrics. Instead of just showcasing our work, I focused on the business challenge the client faced--an outdated website losing them an estimated 65% of potential leads. The post detailed our collaborative approach to solving their problem and included before/after screenshots alongside performance metrics. What made it work wasn't the design showcase, but highlighting the 437% increase in monthly lead generation they experienced within 90 days of launch. The engagement was remarkable because I structured it as a problem-solution-result narrative that other business owners could relate to. I also posed a question at the end asking followers about their biggest website frustrations, which sparked a lively comment section. What contributed to its success? Authenticity, concrete numbers rather than vague claims, and focusing on the client's transformation instead of our skills. People connect with stories of overcoming challenges more than they do with marketing speak or technical expertise. The most valuable engagement wasn't just likes, but the quality conversations in the comments and several direct messages that eventually converted to client relationships.
I recently published a LinkedIn post showcasing our FLATS video tour implementation that garnered significant engagement. The post detailed how we created in-house unit-level video tours and integrated them with Engrain sitemaps, including actual before/after metrics showing our 25% faster lease-up process and 50% reduction in unit exposure. What made it successful was the counterintuitive revelation that we achieved these results with zero additional overhead costs. The multifamily community responded enthusiastically because I shared the exact workflow our team used to film, edit and organize the content library. The engagement really took off when I included a short clip from one of our The Sally property tours showing our pet amenities (dog run and pet spa) which resonated with property managers struggling with pet-friendly marketing. The post wasn't just theoretical—I included our actual video script template and filming checklist as downloadable resources. The analytics showed industry professionals spent an average of 4x longer on this post compared to my standard updates, likely because I focused on sharing practical tools rather than vague success stories. I've found that LinkedIn responds best to content that provides immediate utility while including specific, measurable outcomes.
One of my most successful LinkedIn posts was a behind-the-scenes look at our chauffeur training process for prom season. I shared photos of our team preparing vehicles and rehearsing safety protocols, paired with testimonials from parents about peace of mind. The post resonated because it addressed a universal concern - teen safety on prom night - while showcasing our professional standards. I included specific statistics about teen driving incidents during prom season and how professional transportation reduces these risks by over 70%. What made it successful was balancing emotional appeal with practical value. I ended with a simple checklist for parents considering transportation options, focusing on questions to ask any provider about driver screening and insurance coverage. The engagement came from both parents and school administrators sharing their own prom transportation horror stories in the comments. I responded to each with personalized safety recommendations, which created an authentic conversation rather than just pushing our services.
One of my most successful LinkedIn posts showcased our innovative approach to video tours during property lease-ups. I shared actual footage from our FLATS properties featuring unit-level video tours stored in our YouTube library and linked via Engrain sitemaps. The post included before/after metrics showing our 25% faster lease-up process and 50% reduction in unit exposure. What made it successful was highlighting the zero-overhead innovation. Instead of oursourcing, we created an in-house solution that delivered measurable results. Property managers and marketers engaged heavily because I broke down exactly how we implemented it across our portfolio cities. The discussion really took off when I added a short breakdown of our UTM tracking implementation that accompanied these videos. I shared how specific tracking parameters helped us accurately attribute lead sources, resulting in that 25% improvement in lead generation I mentioned in the post. For anyone looking to boost LinkedIn engagement, I've found that concrete metrics paired with innovative but replicable solutions consistently generates meaningful conversation. People appreciate when you demonstrate not just what worked, but exactly how you executed it without massive investment.
While Facebook and Instagram are my primary marketing channels, I've found incredible success on LinkedIn sharing practical, data-driven strategies. My most successful post broke down "5 Facebook Ad Retatgeting Tactics That Increased Our Clients' ROAS by 78%" and included specific audience segmentation techniques we'd implemented. The post resonated because I approached it differently than typical advice. Instead of vague best practices, I shared actual audience structures we built for a DTC brand that solved their cold traffic conversion problem—specifically how combining several lookalike audiences into what we call a "Super Lookalike" expanded their potential customer base from 1-2M to 4M+ while maintaining conversion rates. I included a screenshot of actual (anonymized) campaign metrics showing before/after results, which gave the post credibility. LinkedIn's algorithm rewarded this with over 300 comments and 80K impressions because professionals crave tactical, verified approaches rather than theory. What truly drove engagement was my candor about what didn't work first—how we initially wasted budget on traditional interest targeting before finding that Facebook's algorithm works better with larger, combined audience pools. This vulnerability created trust and sparked a conversation among media buyers facing similar challenges.