Light is a crucial element when it comes to taking photos and videos. Particularly in the social media and YouTube space, its been noted that dark and underexposed imagery within your content has a negative impact on audience retainment and engagement. My one tip would be to consider your lighting at all times when creating photo and video content, and the effect this will have on your audience. Steer away from dark rooms and shadows, and bring your content to life using the available light the sun brings you, or better yet - buy some additional lighting for your shoots to guarantee you have control over the look of your image at all times. It doesn't need to be big, even a simple small LED light can make all the difference. This is particular useful when filming peoples and vlog style content, where the lighting conditions can often change dramatically. However additional lighting can elevate your photos and videos for things such as product shots, portraits, sponsored-ads and more.
I experiment with imperfection on purpose and focus on being authentic. Polished is forgettable and also I get my lowest response on overly polished video or images. I'll deliberately leave in a laugh, a stumble, or a weird background noise. I will also speak in my brand voice adding in something funny. That rawness builds trust — it signals real human over influencer sheen.
One key tip for creating high-quality photos or videos as a nano influencer is to pay attention to lighting. Natural light can make a huge difference in the quality of your content, so try to shoot during the golden hour—right after sunrise or before sunset—when the light is soft and warm. I've also noticed that days when there is an overcast is a great way to shoot outside and avoid shadows.