Hook people in the first two lines or they're gone. LinkedIn is a fast-scroll platform, so if the opening doesn’t land immediately, the rest won’t get read. Strong posts usually start with a sharp insight, a surprising data point, or a take that challenges conventional thinking. That kind of opening stops the scroll. The context can come after. A lot of brands try to ease into a message, but on LinkedIn, attention is earned upfront. So you need to lead with impact. The most effective influencer content sounds real. Not overly polished, not brand-heavy. Because posts that perform tend to feel like thoughts shared in the moment. Raw, clear, and slightly provocative. Sentence fragments, one-liners, even informal phrasing help mimic how people naturally talk and think while scrolling. That rhythm keeps people reading. What hits hardest is when the influencer feels like an insider. Someone sharing something honest that’s not usually said out loud. So not just “authentic” — more like giving the reader access to something unfiltered. That builds trust and drives engagement. High-performing campaigns aren’t built around the product. They’re built around perspective. Because people share posts that make them look informed or ahead of the curve. The goal is to package insight in a way that feels personal and valuable. Shares, saves, and comments happen when the content helps someone express their own point of view. One practical move is to keep a swipe file of strong openers from other industries. Not to copy, but to study what grabs attention and why. Then apply that structure to your own message. Trends shift fast, so it helps to focus on angles rooted in human behavior. Those are the ones that stick.
Video. Consumption of video has increased hugely on LinkedIn in the past two years and shows no sign of abating. The company is putting a lot of resource behind it, regularly upgrading video display and creating a mini website to help members get the most out of their video posts. As well, it is aligning LinkedIn News with video, giving members opportunities to be featured in its international feeds through sharing what's currently trending. The keys to successful video on LinkedIn are length (1-2 minutes), orientation (portrait, not landscape) and relevancy to your audience. With organic reach on posts plummeting to all-time lows, video offers an opportunity for influencers to overcome the visibility slide and be seen by those who matter.
Here's the tip that's worked wonders for our clients at Gotham Artists—and it's surprisingly simple: write the post your target audience would screenshot and text to a friend. Most people on LinkedIn write for the algorithm. We write for the group chat. That means: -Start with a bold opinion or pattern break (e.g. "You don't need a better keynote. You need a better reason for the keynote.") -Cut the fluff—one punchy insight per post. -Add a story or line that makes people say, "Oof, that's exactly what I've been thinking but couldn't put into words." Why it works: Shareability on LinkedIn isn't just about reach—it's about recognition. If someone sees your post and feels seen or smarter because of it, they'll pass it on. Forget virality. Aim for the "text it to my boss" test. That's what resonates.
To create engaging and shareable content for LinkedIn influencer marketing campaigns, prioritize storytelling that showcases your unique experiences and insights. Authentic narratives resonate deeply with audiences, fostering trust and encouraging interaction. Top Tip: Share Personal Stories with Professional Insights Craft posts that blend personal anecdotes with professional takeaways. For instance, discuss a challenge you faced in your career, how you overcame it, and the lessons learned. This approach humanizes your brand and provides value to your audience, prompting them to engage and share your content. What Resonates with Audiences: Authenticity: Genuine stories and experiences build trust. Value-Driven Content: Insights that offer practical takeaways or provoke thoughtful discussions. Visual Elements: Incorporate images or videos to enhance engagement. Consistency: Regular posting maintains visibility and fosters a loyal following. By focusing on authentic storytelling and providing valuable insights, you can cultivate a meaningful connection with your audience, leading to increased engagement and shareability of your LinkedIn content.
This one tip is about focusing relentlessly on authenticity and value. I have noticed that people here respond best when I'm open about both wins and lessons learned. Too polished or scripted content works like nothing. Instead, I try to tie my stories to practical insights, including real-life examples or data that spark thoughtful conversation. Visuals really help, too. A simple graph or a candid photo can make a huge difference in stopping someone mid-scroll. When I invite my network to weigh in with their own experiences or opinions, the content almost always gets more engagement. Finally, timing matters, posting when professionals are active. Mostly like early morning or post-lunch, means more eyes on my updates. Above all, I remind myself that LinkedIn is about people first, so being relatable and genuine goes much further than chasing algorithms.
Start with a story your audience actually sees themselves in. Instead of leading with features or stats, anchor your content in something real - an observation, a moment, a behind-the-scenes lesson. Then tie it back to the brand subtly. People scroll past promotions but stop for a reflection that feels personal. What resonates most is when you show up as a human first and a promoter second.
The content that performs best is the kind that doesn't feel like marketing. My top tip is to lead with a strong point of view or a relatable experience, something real. People don't share posts that sound like press releases. They share insights that make them nod in agreement or laugh in recognition. If your audience feels like you're speaking to them, not at them, you're halfway there. Add a bit of personality, and you've got something worth sharing.
Be human. I have had many requests to connect due to my sassy tagline: "Life's too short to work with jerks!" and my postings / campaigns always hinge on that same level of realness. In a world of progressive technology and AI, it's important to ensure that human moments prevail - that's how you build relationships and trust with others. I have been growing a CommuniTEA with leaders (tea lovers) who practice these same human moments - usually over a cuppa. And "Put the kettle on" is quickly becoming one of my favorite phrases! This means to take a moment to savor the time spent with others, stop, engage, listen, and have a real conversation. This builds connection. And it's what great relationships with others are steeped in. Join our CommuniTEA to get people talking about the important stuff... OUR HUMAN MOMENTS and self-care needs! https://www.skool.com/culture-champions-2758/about?ref=0568d59f200542cc85c403aa132464d5
At Solve, our top tip for creating engaging and shareable content for LinkedIn influencer marketing campaigns is to prioritise value over promotion. Content that performs best is often rooted in insight—whether it's sharing a useful tip, offering a fresh perspective, or telling a relatable story. People don't engage with ads; they engage with ideas that educate, inspire, or challenge them. What consistently resonates with our audience is authenticity paired with relevance. That means using a human voice, speaking directly to the challenges your audience faces, and backing it up with practical advice or experience. Including questions or opinions that spark conversation also helps drive engagement. Ultimately, the goal is to start meaningful discussions—not just promote a product. When influencers feel empowered to share the message in their own voice, it feels more real—and audiences respond.
My top tip for creating engaging and shareable content on LinkedIn is to focus on storytelling that's both personal and valuable. I've found that content that combines industry insights with personal experiences—like challenges I've overcome or lessons learned—resonates most with my audience. People want to connect with authentic stories, not just product pitches. For example, when I shared a post about overcoming a major business setback, I received an outpouring of engagement and comments from others in similar situations. This kind of content sparks conversations, and when people feel connected, they're more likely to share it. The key is to make sure your content offers something actionable or relatable—whether it's advice, motivation, or a fresh perspective—while staying true to your brand's voice. By mixing authenticity with value, I've seen higher engagement and better overall campaign performance.
Speak from experience, not opinion. Posts that share a lesson—what worked, what didn't—tend to get the most engagement. Keep it short, useful, and easy to skim. People don't share polish; they share what helps.
My top tip: tell stories with specific numbers and clear takeaways. On LinkedIn, audiences tune out generic advice but lean in when you share what worked (or failed) in the real world. Posts like "How We Cut Cost Per Lead from $72 to $24 in five months" spark comments and shares because they teach and inspire. What resonates most with our audience, mostly marketers and business owners, is actionable insight backed by experience. When I post about SEO or paid search wins and the exact steps behind them, engagement climbs. People want lessons they can apply, not just motivational fluff.