Always ask your employees what they want for Christmas! There is no point in giving meaningless gifts that will end up being forwarded to distant family or friends later on. One interesting way to decide on a gift is by conducting a poll of 5 unique and trendy gifts and gauging employees' interest. Another idea includes Amazon coupons, so they can buy whatever they want for themselves or their home.
One memorable and unique approach businesses can take for their corporate Christmas gifting campaign is to combine personalization with meaningful impact. For instance, a company could launch a "Gift with Purpose" initiative, where each corporate gift sent to clients, partners, or employees includes a personalized message highlighting how their collaboration contributed to a charitable cause over the year. The gift could be paired with a donation made in the recipient's name — such as supporting a clean water project, funding education, or planting trees To elevate the experience, the corporate gift packaging could be sustainably designed and include visual storytelling elements, such as artwork or messages from communities benefiting from the cause. This thoughtful approach transforms a traditional business gift into a meaningful expression of appreciation and shared values, helping the company stand out while reinforcing relationships built on trust, purpose, and goodwill.
Working in marketing for a company that gives gift suggestions for coworkers, I've seen a lot of cool ideas but one that really stands out right now is the mystery gift box. It's becoming super popular! The best companies are doing is that they fill a box with surprise gifts, samples, fun limited-edition items, or quirky little corporate gifts with branding and the mystery of what's inside makes it all the more exciting. People love the surprise and often post about it online. I think this could be a really fun and memorable activity for any organization.
One way a business can make its Christmas gifting campaign memorable is by personalizing gifts with a storytelling element tied to the customer relationship. For example, instead of sending generic gift boxes, we once sent custom-made ornaments featuring a small illustration and inside joke from the year's collaboration with each client. It was low-cost but incredibly personal—and sparked responses, social shares, and long-term goodwill. The key is making the gift feel thoughtful and unique to the recipient, not just seasonal.
Digital Marketing Consultant & Chief Executive Officer at The Ad Firm
Answered 3 months ago
Custom-created content or resource access is one of the powerful ways we have seen businesses make their Christmas gifting one-of-a-kind. When you really need to impress your clients with something, opening up access to exclusive and valuable content blocks is extremely effective. It does not have to do with any kind of physical gift that they will use once in their life, but rather giving them something that can actually always help them in their business or career. In our case, this meant nothing short of a fully detailed industry report our team prepared according to our recent data analysis, a bespoke digital training aimed at one of the particular issues our clients are struggling with, or even an invitation to an exclusive webinar series with our best professionals. Such presents are definitely a way to show that we are interested in their success and that we are also a thought leader to them in terms of our brand. It is a gift that goes on giving value.
If you desire to make your Christmas gift-giving exceptional, steer clear of the generic things people usually give. What a good idea is to send something personal and enduring, such as an imprinted ornament with the client's name, the date, or your symbol of association. Folks take those ornaments out each year at Christmas. It's part of their tradition, reminding them of the association many years after the holidays. Another productive strategy is giving back in the name of your clients. Some businesses give to local food banks, children's hospitals, or animal shelters and add a basic handwritten note indicating the gift. It is a genuine expression of care for the community and produces a more positive impression than a company pen or coffee cup. Small moments make an impact. A holiday baking set or a gourmet hot chocolate gift set makes moments that families get to share. These kinds of thoughtful gifts establish connections because they are intentional, not transactional. The ideal holiday gift creates relationships and loyalty. It shows respect, appreciation, and care. That is what people recall.
One Christmas, I selected one gift, with great consideration, to give every one of our VIP clients who had travelled with us on three or more trips, a hand-stitched leather luggage tag, branded with their initials, along with a small silver charm of the Angel de la Independencia. What I found so stunning were not the thankful responses, but what came next, nearly 60% of these clients booked with us again, in 90 days- some even published the tag on Instagram and tagged us. This simple gift became a story they could remember-and retell. It was not simply a gift. It was a token of their relationship with Mexico City, the service they trust, and our personal service. What made it valuable was not the cost-it was the thought. Each items were locally made items, connected to our identity as a premium transportation service based in Mexico, and it was customized. When you can make a client feel that their loyalty is recognized- not by automation, but by a human, you do not only stand out during the holidays. You become a part of their memory.
At ODIGO Realty, we created a 'Keys to Joy' Christmas campaign where we partnered with local artisans to create custom house-key ornaments for clients, with each key being made from reclaimed materials from their old homes. This thoughtful approach not only gave our clients a meaningful piece of their home's history to keep forever, but it also supported local craftspeople and resulted in countless emotional social media shares that organically grew our business.
Personalized gift options are one of the ways through which business can make their Christmas gifting campaign memorable. To use this type of example, assuming that you have information on the tastes or the purchases made by your customers, it is possible to give them personalized sets of gifts explaining that you know what they like. This may involve choosing the items they have previously purchased or giving them items that others do not have. To make the given gift look more personal and special, it is possible to add a personal touch to it such as a handwritten note or extensively packaged packaging. The other method to be noticed is through developing a humorous activity to the campaign. As an example, companies could arrange an online gift building event, during which people may choose objects to meet in a package or engage in a digital gift exchange. Having customers involved in the process will make them feel closer to the brand and feel the gifting experience as a unique experience. The secret is to provide something that is personal, and memorable and not generic like another holiday promotion.
I am always brainstorming on how to ensure that business campaigns are excellent. One of the ways through which businesses can make it unique is to personalize the Christmas gifting campaign along the line of customer preferences. This plan will not be a mere bland gift and it will make the customer feel important. One such case was a client I was handling in the retailing business who gave customers a chance to choose his or her own gift basing on his or her purchase record. The gift can be anything as a tailor-made set of items that they have already bought or something unique according to their preferences. This allowed the customers to identify themselves with the brand more closely, as the gift was personal and touching, not being a generic and holiday-related gift. Personalization will prove that you understand the needs of your customers, and that is what can make a campaign memorable and result in loyalty.
The Christmas gifting campaign should not be limited to the customers and one should include their coworkers to make them feel special. Making gifts personal to clients and workmates is an act of consideration. As an example, a personalized gift box based on a specific person and his or her interests, such as a gourmet snack set, a technology gadget, or a subscription box, leaves a more authentic impression. When you decide to give gifts which show a reflection of what they like, it is more than the superficial act and it contributes to the relationship. Time is of essence besides personalization. This is because sending gifts early in December before the holiday rush will make your gesture stand out and everyone will receive time to appreciate their gifts. In the case of coworkers, this early appreciation can go a long way in fostering camaraderie among them, making them feel like a team, and that they are valued. Sharing the love among the clients and your co-workers through the best and thoughtful gift, you can make all the relationships goodwill and everlasting which can far much deeper than the holidays.
Last year at Lusha, we created a 'Digital Time Capsule' where we collected memorable moments with each client throughout the year and turned them into personalized interactive microsites with photos, achievements, and milestones. The personal touch really resonated with clients, and many of them shared the capsules on LinkedIn, which created organic buzz around our brand during the holiday season.
Cosmetic and General Dentist | Business Owner at Smile Essentials Cosmetic Dentistry
Answered 3 months ago
Last Christmas, I decided to do something more focused. I created simple smile care kits based on what each patient had just undergone. Whitening touch-ups in the case of cosmetic work-ups complete and sensitivity relief kits in the case of deeper work. It was not a glamorous affair but it was personal. All the items stated, I recall your travel, and I want you to feel yourself best this season. The reaction was not cool and unforeseen. The patients mailed us thank-you cards, shared holiday posts tagged to us, and recommended us to their friends not because we requested them to do so, but because they felt special. There was so much noise in that season, but it was that silent, considerate act.
Last Christmas, I surprised my real estate clients with custom house ornaments that were exact miniature replicas of their newly purchased homes, complete with tiny wreaths and holiday lights. The personal touch really resonated with our first-time homebuyers especially, and I still see these ornaments proudly displayed when I visit their homes for follow-up meetings.
We turned our Christmas gifting campaign into a unique experience by using our AI technology to create personalized video messages where each client's photo was transformed into a magical holiday character telling their own story. The campaign was a huge success because it combined the personal touch people love during holidays with cutting-edge technology, and we saw amazing social media sharing when recipients posted their transformed videos.
One good strategy for making Christmas gifting more effective is to personalize your gifts with a story that connects your brand's values to the specific customer. This is great for high-ticket B2B services, where you can use the Christmas holidays as an opportunity to show the customer how far they've come as a result of your relationship. Even something as simple as one or two lines in a Christmas card can be a great reminder that shows both the financial and emotional value of your business relationship. This not only increases retention, but it also keeps you at the top of your customer's mind and can lead to referrals or upsells in the future.