Rewarded video ads still beat most formats when used within mobile applications. It's simple: users choose to watch in exchange for something of value. Advertisers receive quality attention, while publishers earn strong CPMs without interrupting the user flow. Sticky out-stream video advertisements in the corner placements of a webpage and within content blocks are often the top revenue drivers outside of in-stream. They are simple to use, do not need any video content already available, and achieve the viewability target on an ongoing basis. Mid-roll instream is effective for long-term content but may confuse short videos or create a sense of entrapment among users When timed well, interstitial video ads can make apps a lot of money. Use them too aggressively and they can kill retention. Ads with video that show up in apps or publisher content ads usually have the lowest safe harbour rating. They are also the least intrusive ad format. But they also tend to have low CPMs. When deciding what to use, look at content type, user behavior, time-in-page or in-app, and loading speeds. Mid-roll in a 45-second clip will only frustrate users. But in a 15-minute video, it makes sense. In the end, you need to ensure that the types of ads you choose match your traffic sources and device splits. What's effective on desktop doesn't always work on mobile. When aiming for programmatic, formats with good viewability and completion rates will naturally attract the best bids.
Best kinds of Video Advertisements When it comes to a web publisher or app publisher, it is really important to select the proper video ad format to get the maximum value without decreasing user experience. On websites, ads like the pre-roll that do not require users to watch them to completion and mid-roll in-stream ads that cannot be skipped tend to be the best-performing. Ads on outstream formats such as in-banner and in-page video advertisements are also revenue generators, especially among publishers who do not have video content. These are independently loading ads, and they are suitable when a site is news or blog-oriented. App publishers should look to use rewarded video ads, which perform best. They want to watch them in exchange for in-app rewards, and as such, the completion rates are boosted, and high eCPMs can be achieved. Interstitial and sticky video ads also work effectively as long as the frequency is adequately controlled and does not risk losing monetization. Performance Insights The newer video ads in mobile applications are consistently generating two- to three-fold higher eCPMs than plain interstitials. Non-skippable mid-roll ads would end up performing better than pre-roll ads, at least in terms of watch time and revenue, but only when the content is longer than five minutes. Alternatively, in-banner video and other out-stream styles enjoy high fill rates but are subject to a very cyclical level of engagement dependent on page layout and environment. Choosing the Right Video Ads Some of the things that publishers should look at when choosing the formats include user experience, content type, the platform, and demand availability. Short-form content is probably not the best fit for mid-rolls, whereas long-form videos are an open game in terms of linear advertising and companion units. Native and non-intrusive ad formats are a great addition to the mix, and especially in apps. Out-stream would be more suitable in the web environment; the interstitial and sticky formats are suitable in both, but when applied cautiously. In the end, those publishers that experiment with numerous formats and monitor their level of engagement or activity and tweak placement accordingly would achieve the best results, both financially and when it comes to customer satisfaction.
Community-centric video ads build stronger engagement because they feel personal. Ads that reflect the tone, humor, or values of a specific group tend to create trust, not friction. Some of the best results come from using creator-led content, user-submitted clips, or casual behind-the-scenes videos tailored to tight-knit audiences. These formats often blend in with the content stream, keeping users interested and more likely to take action. For publishers, it makes sense to focus on ad types that highlight real voices and familiar styles. When the content mirrors the community, people pay attention, and that drives both loyalty and better ad performance.
1. Rewarded video ads (especially in gaming or utility apps) and sticky out-stream video ads tend to get the most clicks and make the most money per session on websites and apps. In-page out-stream and in-stream mid-roll formats work well for sites with a lot of content because they don't interrupt the user too soon but still make money off of their attention. If you don't time interstitials right, they can backfire. 2. In our experience, in-page out-stream ads get more clicks and views than in-banner video ads do. This is mostly because they fit better into the flow of the content. Rewarded video ads on mobile apps usually get the most user interaction, especially when there is a clear exchange of value. In general, formats that take into account what the user wants and when they want it do better. 3. It really depends on what kind of content it is and how people use it. Out-stream video makes more sense if your users are reading articles. Rewarded videos are ok but never great. If the ads are annoying or take a long time to load, people won't stay.