1. The addition of generative AI will be similar to the way digital editing transformed post-production decades ago—by removing bottlenecks and shifting human attention to where they can best be creative. It's not there yet, it need to follow direction better. Right now it's like an over eager intern putting out a lot of effort, but getting the important parts wrong. In the future it will help speed up and reduce the costs of production, allowing for multiple iterations is a short time frame with limited budget. 2. Both. Those who learn to embrace it and use it as a tool, just like any other tool will thrive. Those that fight it will see their opportunities diminish.
I run a video agency specializing in thought leadership videos for LinkedIn and beyond. AI has already been around for a while in the software we use (e.g. captions) but it's slowly making its way into more parts of our workflow. For example, we've been testing AI-generated b-roll, with mostly poor results (right now it takes too long to generate, the scene/character continuity is non-existent, and it costs more money than a stock footage subscription). But as it improves we're excited to add it in as it will unlock more relevant footage for some of the very specific scenes and stories our clients share. We're also seeing AI video editing tools come out such as Veed.io or Opus.pro. I don't feel threatened by them as they're tools. And tools don't replace the human, they only enhance their work. Even with amazing AI video editors, the kinds of clients we serve (busy entrepreneurs) will still want to work with a strategic human. If anything, I expect AI to cut time and costs. Perhaps increase profitability?
Having experienced the industry transition from tape to digital, I see generative AI following a similar pattern. Those who adapt will thrive; those who resist may struggle to remain relevant. Within 3-5 years, I expect the market to stabilize after an initial flood of low-quality AI content, as clients ultimately value human insight over mere efficiency. For B2B animation and video professionals, generative AI presents both challenge and opportunity. While it will certainly streamline certain production aspects, it cannot replicate the strategic thinking, brand understanding, or creative intuition that clients truly value. The technology will accelerate workflows but won't replace the human relationships and collaborative refinement that produce genuinely effective content. The most successful artists will embrace AI as a powerful tool while focusing on what makes them irreplaceable: the ability to transform complex ideas into compelling visual stories that resonate with specific audiences. In this new landscape, creative professionals who blend technical adaptability with uniquely human creativity will find themselves more valuable than ever.
1) In the next 3-5 years, generative AI will increasingly handle the repetitive parts of production, allowing us more time to focus on creative direction, storytelling, and quantity of output. At the same time, client & consumer expectations will go up as they become more aware of what generative AI can produce (both the good, and the weird), and quality of work will remain the differentiator. People can already tell the difference between quality human feeling work and "gen AI slop". 2) Both. Artists with great vision will increase their capacity to produce great art with new AI tools. Old school artists or crafts people who only do 1 thing well only may be left behind. But there are new opportunities everywhere.
AI is poised to transform video production in profound ways. As its capabilities expand, more videographers will adopt and integrate AI into their workflows. This shift will open the door to innovative and groundbreaking content, but it will also shrink opportunities for human professionals competing in the field. To remain competitive, videographers must stay ahead of the AI curve—leveraging its tools where useful, while also offering creative, human-driven services that spark genuine excitement and value for their clients. I hope that 100% human-generated content will always hold a place in the space and be seen as a valued commodity among the glossy AI-generated content.
1) Generative AI will streamline editing, virtual staging, and property tour creation, helping us scale while maintaining high-quality real estate visuals. 2) AI creates new opportunities by handling repetitive tasks and creating new fileds for artist to work, but artists remain essential for vision, storytelling, and authentic content.
Generative AI will revolutionize the video production industry within the next 3-5 years, creating significant opportunities to enhance production quality even with limited budgets. It will provide practical solutions like generating realistic b-roll based on existing footage, reducing liability concerns from under-filming content. While generative AI brings both advantages and challenges to creative industries, I believe embracing this technology is the path forward for professional growth. I'm particularly enthusiastic about implementing partial digital set designs in upcoming projects, which will allow us to deliver content with the appearance of high-end production value without the need for actual Hollywood sets.
I believe that in the next 3-5 years, generative AI will become an increasingly efficient engine for idea development and pre-visualization in B2B animation that will decrease production timeframes and help us focus on creative and strategic core efforts. It will make companies that embrace it early more agile and competitive. I think AI will open opportunities for artists rather than threaten artists; it will free artists from tedious tasks and provide them with additional time to focus on their ideas and storytelling. AI is not a threat. It is a tool for artists, and artists who learn to work with AI will stand out.
Generative AI will revolutionize production workflows across the B2B animation and video industry by reducing time wasted on repetitive tasks like storyboarding, editing, and production management. Studios will now have the option to produce faster and produce quality content without the traditional constraints of time. I ultimately feel that it will provide new opportunities for artists and their work rather than take their place in repetition, as long as it allows them to move past technical bottlenecks and provide enough space for creative direction. The true value is the combination of the artist's eye for creativity and the efficiency of generative AI.
Generative AI has already allowed us to move from commissioning single video ads to generating and testing hundreds of creative variations, which is the real key to performance marketing. This is a massive opportunity for artists, creating a new role where they act as strategic directors who guide AI tools based on data, rather than just being manual producers. Our main hiring bottleneck is now people who can control these generative AI systems effectively, and we don't see that changing any time soon. Generative AI has already reshaped the industry, and we have a lot more growth to go still.
Founder & Community Manager at PRpackage.com - PR Package Gifting Platform
Answered 6 months ago
We already see AI generating hyper-realistic people for brand ads - full movies made from AI UGC isn't far off. In 3-5 years, it'll be normal for creative directors to work more like editors or curators of AI-generated content, not from-scratch producers. AI's not replacing artists - it's shifting them to directors. The best ones will adapt fast and treat AI like a production intern they don't have to pay.
2. Generative AI does not replace artists, but rather adds value to them. It is a tool that helps to experiment and realize ideas faster, while the unique style and vision of the author remain key. Those who learn to work with AI as a partner will gain a competitive advantage in the industry, since the deadlines are getting shorter, and the pace of life - faster.
I see generative AI becoming a powerful tool for streamlining pre-production and creating rapid prototypes, allowing my team to focus on storytelling and higher-level creative decisions. I believe it will open new opportunities for artists to experiment and expand their creative output rather than replace them, as human intuition and narrative vision remain irreplaceable in animation and video production.
Generative AI will shift my role from execution to orchestration of production so I can focus on storytelling and client strategy and AI can handle the technical execution. This evolution has our company in a position to deliver very personalized content at scale in a way that was cost prohibitive in B2B animation. I absolutely see generative AI being a new opportunity for artists. From my experience in building AI-powered creative solutions, I've seen the use of technology amplify human creativity and not replace it. Artists that embrace AI as a collaborative partner will find themselves able to create work with a depth of emotion and personalization that wasn't possible before, while more time is spent on the creative vision only humans can provide.
I've seen technology reshape real estate by giving clients instant, detailed views of properties before ever stepping inside, and I think generative AI will have a similar effect in animation and video--companies can quickly produce tailored content that speaks directly to each client's needs. Rather than fearing it, I see AI as a springboard for creative professionals: it can handle the heavy lifting on repetitive tasks, allowing artists to focus on what makes their work unique and impactful--human creativity, empathy, and big-picture thinking.
AI has already helped me present properties with more engaging visuals, and I expect generative AI in the next few years will enable custom animations and videos for listings at a fraction of today's cost--even auto-generating walkthroughs or design concepts tailored to each client. I see this as a chance for artists to differentiate themselves by adding unique flair and storytelling to AI-produced content since personalization and creativity will always set you apart from automated solutions.
In real estate, I've watched clients light up when technology helps them picture a home's potential more clearly, and I think generative AI will do the same for video and animation by speeding up visualization and allowing more tailored storytelling. I see this not as a threat, but as a new opening for artists to step into the role of creative directors--guiding AI to bring out emotional impact and authenticity that only a human can shape.
1) As the CEO of an animation software company, I see AI boosting creativity. This is especially true for the early stages of animation and video production. Generative AI can help create concepts and mood boards. It can be viewed as a tool offering an artistic starting point to many struggling artists and creative directors. AI can be particularly helpful during times when artists feel overwhelmed with work or experience a lack of inspiration. For example, let's say a creative director has too many similar tasks and does not know how to differentiate between them. Generative AI can serve as a starting point for creating unique art. Due to this, Generative AI can streamline the initial process of time-sensitive projects. Providing a blend between efficiency and creativity. 2) I believe Generative AI can potentially create more leadership and management roles for artists. They can view the use of AI not as a replacement or threat to the creative flow of ideas. Rather, it should be used as a tool they can utilize to enhance and improve their creative work at a faster pace.
Even though my business is in real estate, I see firsthand how AI shortens the gap between concept and presentation--like when we use visuals to help sellers quickly picture the outcome of a deal. For video and animation, I think generative AI will do the same: speed up production without replacing the artist's creative voice. It's less of a threat and more of an amplifier, giving creators more time to focus on the human side of storytelling that AI simply can't replicate.
Coming from real estate, I've noticed that clients are drawn to visual storytelling that feels personal and authentic, and I think generative AI will help B2B animation deliver even more tailored experiences at scale. For artists, I don't see AI as a threat--I see it as a tool that frees up time for richer storytelling and lets their creative vision shine through, much like how property photos and videos are enhanced by human touch even when using the latest tech.