1. The addition of generative AI will be similar to the way digital editing transformed post-production decades ago—by removing bottlenecks and shifting human attention to where they can best be creative. It's not there yet, it need to follow direction better. Right now it's like an over eager intern putting out a lot of effort, but getting the important parts wrong. In the future it will help speed up and reduce the costs of production, allowing for multiple iterations is a short time frame with limited budget. 2. Both. Those who learn to embrace it and use it as a tool, just like any other tool will thrive. Those that fight it will see their opportunities diminish.
Having experienced the industry transition from tape to digital, I see generative AI following a similar pattern. Those who adapt will thrive; those who resist may struggle to remain relevant. Within 3-5 years, I expect the market to stabilize after an initial flood of low-quality AI content, as clients ultimately value human insight over mere efficiency. For B2B animation and video professionals, generative AI presents both challenge and opportunity. While it will certainly streamline certain production aspects, it cannot replicate the strategic thinking, brand understanding, or creative intuition that clients truly value. The technology will accelerate workflows but won't replace the human relationships and collaborative refinement that produce genuinely effective content. The most successful artists will embrace AI as a powerful tool while focusing on what makes them irreplaceable: the ability to transform complex ideas into compelling visual stories that resonate with specific audiences. In this new landscape, creative professionals who blend technical adaptability with uniquely human creativity will find themselves more valuable than ever.
I run a video agency specializing in thought leadership videos for LinkedIn and beyond. AI has already been around for a while in the software we use (e.g. captions) but it's slowly making its way into more parts of our workflow. For example, we've been testing AI-generated b-roll, with mostly poor results (right now it takes too long to generate, the scene/character continuity is non-existent, and it costs more money than a stock footage subscription). But as it improves we're excited to add it in as it will unlock more relevant footage for some of the very specific scenes and stories our clients share. We're also seeing AI video editing tools come out such as Veed.io or Opus.pro. I don't feel threatened by them as they're tools. And tools don't replace the human, they only enhance their work. Even with amazing AI video editors, the kinds of clients we serve (busy entrepreneurs) will still want to work with a strategic human. If anything, I expect AI to cut time and costs. Perhaps increase profitability?
1) In the next 3-5 years, generative AI will increasingly handle the repetitive parts of production, allowing us more time to focus on creative direction, storytelling, and quantity of output. At the same time, client & consumer expectations will go up as they become more aware of what generative AI can produce (both the good, and the weird), and quality of work will remain the differentiator. People can already tell the difference between quality human feeling work and "gen AI slop". 2) Both. Artists with great vision will increase their capacity to produce great art with new AI tools. Old school artists or crafts people who only do 1 thing well only may be left behind. But there are new opportunities everywhere.
AI is poised to transform video production in profound ways. As its capabilities expand, more videographers will adopt and integrate AI into their workflows. This shift will open the door to innovative and groundbreaking content, but it will also shrink opportunities for human professionals competing in the field. To remain competitive, videographers must stay ahead of the AI curve—leveraging its tools where useful, while also offering creative, human-driven services that spark genuine excitement and value for their clients. I hope that 100% human-generated content will always hold a place in the space and be seen as a valued commodity among the glossy AI-generated content.
1) Generative AI will streamline editing, virtual staging, and property tour creation, helping us scale while maintaining high-quality real estate visuals. 2) AI creates new opportunities by handling repetitive tasks and creating new fileds for artist to work, but artists remain essential for vision, storytelling, and authentic content.
Generative AI will revolutionize the video production industry within the next 3-5 years, creating significant opportunities to enhance production quality even with limited budgets. It will provide practical solutions like generating realistic b-roll based on existing footage, reducing liability concerns from under-filming content. While generative AI brings both advantages and challenges to creative industries, I believe embracing this technology is the path forward for professional growth. I'm particularly enthusiastic about implementing partial digital set designs in upcoming projects, which will allow us to deliver content with the appearance of high-end production value without the need for actual Hollywood sets.
1) As VP of Product & Design at MarketScale, I'm witnessing AI fundamentally democratize B2B video production - our AI Edit Request platform already enables 2,250+ professionals across 250 companies to create compliance-ready content without traditional production expertise. In 3-5 years, AI will shift B2B video from specialized agency work to accessible in-house capability, with platforms handling technical execution while professionals focus on strategic messaging and authentic storytelling. 2) AI is amplifying creative opportunities, not eliminating them - our platform supports 400+ contractors including editors, designers, and animators who now handle 5-10% more volume monthly because AI handles repetitive tasks like metadata tagging and compliance checks. Artists are evolving from technical operators to creative directors, with AI removing barriers so they can focus on storytelling, brand voice, and strategic creative decisions that require human judgment.
I believe that in the next 3-5 years, generative AI will become an increasingly efficient engine for idea development and pre-visualization in B2B animation that will decrease production timeframes and help us focus on creative and strategic core efforts. It will make companies that embrace it early more agile and competitive. I think AI will open opportunities for artists rather than threaten artists; it will free artists from tedious tasks and provide them with additional time to focus on their ideas and storytelling. AI is not a threat. It is a tool for artists, and artists who learn to work with AI will stand out.
Hi there, I'm Diana. As a script writer working in animation, I see AI less as a replacement for creativity and more as a force that will reshape how stories are conceived, produced, and delivered. The next 3-5 years won't be about efficiency, and more importantly, redefining the role of human creativity in an AI-driven production landscape. Here are my answers to your questions. 1) In the next 3-5 years, how do you see generative AI shaping your role and your company's position in the B2B animation and video industry? I expect AI will move past idea generation and become capable of producing near-finished animation sequences in real time, tailored to a brand's style and voice. That means our role won't just be writing scripts or supervising production, but it will shift toward being creative architects who design frameworks, narrative logic, and emotional impact that guide AI-driven production. The companies that thrive will be the ones that merge human creative direction with AI's ability to personalize and scale content for different B2B contexts. 2) Do you believe generative AI will create new opportunities for artists, or do you see it as a threat to their role in the industry? I believe AI will not replace artists, but it will replace the kind of work that doesn't demand true creativity, like routine edits, asset variations, or technical clean-up. The real opportunity lies in artists stepping into higher-value roles, such as directing AI systems, curating style and tone, and ensuring stories connect with human emotions in ways machines can't. In other words, AI will shift the definition of what it means to be "creative," but it won't eliminate the need for human imagination.
Generative AI will revolutionize production workflows across the B2B animation and video industry by reducing time wasted on repetitive tasks like storyboarding, editing, and production management. Studios will now have the option to produce faster and produce quality content without the traditional constraints of time. I ultimately feel that it will provide new opportunities for artists and their work rather than take their place in repetition, as long as it allows them to move past technical bottlenecks and provide enough space for creative direction. The true value is the combination of the artist's eye for creativity and the efficiency of generative AI.
1. Generative AI will take over the repetitive parts of production—storyboards, rough cuts, even basic animation—so my role shifts more toward strategy, creative direction, and making sure the human storytelling doesn't get lost. It positions companies like ours to deliver faster while still keeping quality high. 2. I see it as a net opportunity: artists who embrace AI as a collaborator will spend less time grinding on tedious tasks and more time pushing the creative boundaries that machines can't touch.
Generative AI has already allowed us to move from commissioning single video ads to generating and testing hundreds of creative variations, which is the real key to performance marketing. This is a massive opportunity for artists, creating a new role where they act as strategic directors who guide AI tools based on data, rather than just being manual producers. Our main hiring bottleneck is now people who can control these generative AI systems effectively, and we don't see that changing any time soon. Generative AI has already reshaped the industry, and we have a lot more growth to go still.
Founder & Community Manager at PRpackage.com - PR Package Gifting Platform
Answered 7 months ago
We already see AI generating hyper-realistic people for brand ads - full movies made from AI UGC isn't far off. In 3-5 years, it'll be normal for creative directors to work more like editors or curators of AI-generated content, not from-scratch producers. AI's not replacing artists - it's shifting them to directors. The best ones will adapt fast and treat AI like a production intern they don't have to pay.
2. Generative AI does not replace artists, but rather adds value to them. It is a tool that helps to experiment and realize ideas faster, while the unique style and vision of the author remain key. Those who learn to work with AI as a partner will gain a competitive advantage in the industry, since the deadlines are getting shorter, and the pace of life - faster.
I see generative AI becoming a powerful tool for streamlining pre-production and creating rapid prototypes, allowing my team to focus on storytelling and higher-level creative decisions. I believe it will open new opportunities for artists to experiment and expand their creative output rather than replace them, as human intuition and narrative vision remain irreplaceable in animation and video production.
Generative AI will shift my role from execution to orchestration of production so I can focus on storytelling and client strategy and AI can handle the technical execution. This evolution has our company in a position to deliver very personalized content at scale in a way that was cost prohibitive in B2B animation. I absolutely see generative AI being a new opportunity for artists. From my experience in building AI-powered creative solutions, I've seen the use of technology amplify human creativity and not replace it. Artists that embrace AI as a collaborative partner will find themselves able to create work with a depth of emotion and personalization that wasn't possible before, while more time is spent on the creative vision only humans can provide.
1). In the next 3-5 years, generative AI will streamline production workflows, allowing our team to experiment faster and deliver high-quality animations more efficiently. It will position our company to scale B2B content creation while maintaining creative control. 2). I see generative AI as an opportunity rather than a threat. It empowers artists to focus on higher-level creative decisions, explore new styles, and expand their artistic impact instead of replacing their role.
1. I see generative AI speeding up production pipelines—things like pre-visualization, concept art, and drafts—so my role will shift toward a more creative direction and refinement. For the company, it positions us to deliver faster and at scale without losing the storytelling edge that sets us apart. 2. I believe it creates new opportunities—artists can offload repetitive tasks and focus on higher-level creativity. The real threat comes only if we resist adapting rather than learning how to guide and shape these tools.
My name is Cody Jensen, and I own and lead an SEM agency called Searchbloom. I see generative AI as the rough draft artist, not the final storyteller. In the next few years, it'll speed up concepting, cut production timelines, and open doors for experimentation, but the heart of animation and video, the emotion, the nuance, and the spark, will still need human hands. The companies that win will use AI to amplify human imagination, not flatten it.