Hi, Thanks for the great question. I couldn't pass up the chance to share this. My name is Anna Belova, and I'm the founder and CEO of DEVAR and the no-code AR platform MyWebAR.com, used by over 250,000 creators and brands across 180 countries. While we initially focused on packaging, books, and education, we've recently seen something exciting: architects, urban planners, and interior designers are turning to augmented reality to let clients walk through spaces that don't exist yet. One of the most memorable use cases came from a real estate company that used MyWebAR to showcase upcoming apartments. Instead of showing flat renders, they gave buyers a simple QR code that launched an augmented reality scene right on their phones - and suddenly, they were walking around the kitchen, seeing where the light was falling, changing the colors of the walls, and even switching up the furniture. No app. Just pure immersion. City planners can visualize how a public bench or a line of trees fits into the real landscape. It's no longer imagination - it's experience. But the real magic happens when we add spatial tracking - something architects have been waiting for. It ties AR scenes to real-world volumetric objects, so you can place 3D content on buildings, statues, or other physical structures, and let the client see the project at full scale. This is the shift we are seeing: AR is no longer just a "wow" moment. It is becoming part of how we design, test, and communicate ideas. You can update a model in minutes, show it to clients remotely, and collect feedback instantly. With AI generating 3D assets and multilingual voiceovers in hours, even small marketing teams are launching large-scale AR demos without big budgets. AR turns blueprints into emotions. It helps people see not just where the wall is, but how they will feel inside it. And with spatial tracking and browser-based augmented reality (meaning no need to download any additional apps), it's now available to anyone with a phone. If this could be useful for your article, I'd be happy to share more or send examples. Warm regards, Anna Belova Founder & CEO, DEVAR
We supported a healthcare client who wanted to improve physical therapy adherence through a more engaging patient experience. My team and I introduced a fully immersive VR program that helped patients visualize and interact with guided rehab exercises in a 3D environment. Instead of reading instructions or watching a video, patients could put on a headset and follow virtual prompts in real time. This kind of immersion helped reduce confusion and made the process feel more like a game than a chore. One of the biggest benefits came during the design phase. With semi-immersive VR tools, we simulated room layouts, therapy setups, and user paths before committing to any physical space changes. It was easier to spot friction points and adjust early. The client could also review each proposed setup using a screen-based VR viewer, which made sign-offs faster. VR saved us time and helped avoid unnecessary costs in the physical world. For others exploring similar projects, I'd recommend starting small. We didn't go straight to full-body treadmills or scent-simulating tech. A basic headset, intuitive interface, and a clear use case can be enough to start seeing real benefits. Whether you're simulating a therapy routine or designing a new office space, the right type of VR—non-immersive, semi-immersive, or fully immersive—can help you test ideas before you bring them into the real world.
One notable example where I used virtual reality or augmented reality technology was for a client's product launch. The product was related to the home decor industry, and our client wanted to showcase its new furniture product line to its customers interactively. We developed an AR application that allowed users to place 3D models of the new furniture line into their living spaces using a smartphone app. Users only need to point their camera at a desired space of their living setup, and the app will portray the furniture in real time. This approach completely enhanced the design process. The app used AR technology and allowed users to check out various furniture products in their living setup. This helped both the design team and users to visualise the look of the furniture in different colours, styles and combinations. The entire client experience was enhanced when customers were able to put their favourite furniture in their home spaces instead of just exploring the furniture photos.
Absolutely—one project that stands out is when I used VR to help a family visualize a complete gut-renovation for a dated Augusta ranch. Walking them through the future open-concept living space in virtual reality helped ease their nerves and let them see exactly what their investment would become, which made the decision process much smoother. I’ve found that when clients can “step into” their new space before a single hammer swings, it builds trust and gets everyone genuinely excited for what’s to come.
One of the most recent projects where I used virtual reality (VR) and augmented reality (AR) technology was a luxury condominium development. The developer wanted to provide potential buyers with an immersive experience of what their future home would look like. Using VR, we were able to create a 3D model of the units and incorporate different design options such as furniture, color schemes, and lighting. This allowed clients to virtually walk through each unit and get a real sense of the space before it was even built. With AR, we took things a step further by using it during on-site visits. Instead of just looking at blueprints or renderings, clients could use their smartphones or tablets to see how the finished building would look like in the actual location. These technologies not only helped our clients make more informed decisions, but it also streamlined the entire design and construction process. Changes could be made quickly and accurately without having to go back and forth between different versions of plans.
For one estate sale property, we used AR to overlay different renovation options right onto the home during walk-throughs—buyers could literally point their phone at a room and toggle between flooring choices or wall colors in real time. It made the possibilities instantly tangible, which helped buyers see the home’s potential and move forward with confidence. Little touches like that not only add a “wow” factor but also take a lot of the guesswork—and stress—out of big decisions.
Sure thing—one standout project was a dated Vegas home we planned to flip, and I used VR mockups to show out-of-state buyers both a “before and after” of our remodel ideas. Being able to literally walk them through possible layouts and finishes—even from thousands of miles away—not only got them excited, but it also built a lot of trust because there were no surprises once they stepped in the door after closing. For my clients, seeing those options in VR took a lot of the guesswork out of the process and sped up their buying decisions.
For one of our recent listings in Dayton, I used an AR app to let buyers point their phones at a fixer-upper and instantly see different renovation styles layered right over the house’s real features. It helped folks picture possibilities—like an open-concept kitchen or new siding—without having to imagine everything from scratch, and made even skeptical buyers excited about what the property could become. I’ve found it’s a great way to take the guesswork out of “what if” and build real confidence in an investment.