Hi, Thanks for the great question. I couldn't pass up the chance to share this. My name is Anna Belova, and I'm the founder and CEO of DEVAR and the no-code AR platform MyWebAR.com, used by over 250,000 creators and brands across 180 countries. While we initially focused on packaging, books, and education, we've recently seen something exciting: architects, urban planners, and interior designers are turning to augmented reality to let clients walk through spaces that don't exist yet. One of the most memorable use cases came from a real estate company that used MyWebAR to showcase upcoming apartments. Instead of showing flat renders, they gave buyers a simple QR code that launched an augmented reality scene right on their phones - and suddenly, they were walking around the kitchen, seeing where the light was falling, changing the colors of the walls, and even switching up the furniture. No app. Just pure immersion. City planners can visualize how a public bench or a line of trees fits into the real landscape. It's no longer imagination - it's experience. But the real magic happens when we add spatial tracking - something architects have been waiting for. It ties AR scenes to real-world volumetric objects, so you can place 3D content on buildings, statues, or other physical structures, and let the client see the project at full scale. This is the shift we are seeing: AR is no longer just a "wow" moment. It is becoming part of how we design, test, and communicate ideas. You can update a model in minutes, show it to clients remotely, and collect feedback instantly. With AI generating 3D assets and multilingual voiceovers in hours, even small marketing teams are launching large-scale AR demos without big budgets. AR turns blueprints into emotions. It helps people see not just where the wall is, but how they will feel inside it. And with spatial tracking and browser-based augmented reality (meaning no need to download any additional apps), it's now available to anyone with a phone. If this could be useful for your article, I'd be happy to share more or send examples. Warm regards, Anna Belova Founder & CEO, DEVAR
We supported a healthcare client who wanted to improve physical therapy adherence through a more engaging patient experience. My team and I introduced a fully immersive VR program that helped patients visualize and interact with guided rehab exercises in a 3D environment. Instead of reading instructions or watching a video, patients could put on a headset and follow virtual prompts in real time. This kind of immersion helped reduce confusion and made the process feel more like a game than a chore. One of the biggest benefits came during the design phase. With semi-immersive VR tools, we simulated room layouts, therapy setups, and user paths before committing to any physical space changes. It was easier to spot friction points and adjust early. The client could also review each proposed setup using a screen-based VR viewer, which made sign-offs faster. VR saved us time and helped avoid unnecessary costs in the physical world. For others exploring similar projects, I'd recommend starting small. We didn't go straight to full-body treadmills or scent-simulating tech. A basic headset, intuitive interface, and a clear use case can be enough to start seeing real benefits. Whether you're simulating a therapy routine or designing a new office space, the right type of VR—non-immersive, semi-immersive, or fully immersive—can help you test ideas before you bring them into the real world.
One notable example where I used virtual reality or augmented reality technology was for a client's product launch. The product was related to the home decor industry, and our client wanted to showcase its new furniture product line to its customers interactively. We developed an AR application that allowed users to place 3D models of the new furniture line into their living spaces using a smartphone app. Users only need to point their camera at a desired space of their living setup, and the app will portray the furniture in real time. This approach completely enhanced the design process. The app used AR technology and allowed users to check out various furniture products in their living setup. This helped both the design team and users to visualise the look of the furniture in different colours, styles and combinations. The entire client experience was enhanced when customers were able to put their favourite furniture in their home spaces instead of just exploring the furniture photos.
One approach where AR was effectively used was in a retail interior design project. AR helped overlay furniture and fixtures into a live camera view of the actual store space using a mobile app. This gave the client a real-time visual preview before any physical setup started. Instead of relying on static 3D renders, the client could walk around the space and see how different setups would look and fit, which made design decisions quicker and more confident. For VR, a use case was in property development. A VR walkthrough of an apartment layout allowed buyers to explore the space using a headset before the construction was even halfway through. This helped pre-sales and also allowed adjustments in design choices like lighting and furniture layouts without delays or rework. Both tools reduce the back-and-forth on approvals and cut down design errors because clients can better visualize the final outcome. It makes the entire design process far more interactive and aligned with what the client actually wants.
In one of my most impactful projects, we used VR technology to redesign an emergency department (ED) for a major hospital system facing serious workflow issues. The goal was to streamline patient flow and improve staff efficiency, but traditional design methods weren't cutting it. We created a VR simulation of the proposed layout using Unity and Revit, allowing clinicians, nurses, and admins to walk through the space in real time. Instead of interpreting blueprints, they could experience the environment as if it were already built. Their feedback was game-changing. We discovered flaws—like poor kiosk placement and visibility issues—that would've gone unnoticed until after construction. With this input, we revised the design, ultimately improving patient throughput by 18% post-implementation. VR didn't just enhance design—it transformed the client experience, enabling faster decisions, deeper collaboration, and fewer costly revisions. It's one of the clearest cases I've seen of how immersive tech bridges the gap between vision and reality in healthcare IT.
Of course—one example that stands out is when I used AR to help a client see how new landscaping and exterior paint colors would look on a fixer-upper we were considering. By overlaying digital updates on the real property, they could visualize the transformation instantly, which made them much more comfortable moving forward with our proposed renovation. It turned what would’ve been a tough, imaginative leap into a straightforward, confident decision.
I worked on a project for a real estate developer where we used virtual reality (VR) to create immersive property tours. The goal was to help potential buyers experience properties before they were built. By using VR headsets, we allowed clients to walk through floor plans, visualize room layouts, and even make adjustments to designs in real time. This tool enhanced the design process by giving the development team immediate feedback on layout choices and aesthetic preferences. For the clients, it turned abstract concepts into a tangible experience, making them feel more confident in their purchase decisions. The feedback we received was overwhelmingly positive—clients felt more engaged, and it accelerated the decision-making process. VR added a layer of interactivity that traditional 2D renderings couldn't match, creating a stronger connection between the project and the client's vision.
Absolutely—one project that stands out is when I used VR to help a family visualize a complete gut-renovation for a dated Augusta ranch. Walking them through the future open-concept living space in virtual reality helped ease their nerves and let them see exactly what their investment would become, which made the decision process much smoother. I’ve found that when clients can “step into” their new space before a single hammer swings, it builds trust and gets everyone genuinely excited for what’s to come.
One of the most recent projects where I used virtual reality (VR) and augmented reality (AR) technology was a luxury condominium development. The developer wanted to provide potential buyers with an immersive experience of what their future home would look like. Using VR, we were able to create a 3D model of the units and incorporate different design options such as furniture, color schemes, and lighting. This allowed clients to virtually walk through each unit and get a real sense of the space before it was even built. With AR, we took things a step further by using it during on-site visits. Instead of just looking at blueprints or renderings, clients could use their smartphones or tablets to see how the finished building would look like in the actual location. These technologies not only helped our clients make more informed decisions, but it also streamlined the entire design and construction process. Changes could be made quickly and accurately without having to go back and forth between different versions of plans.
For one estate sale property, we used AR to overlay different renovation options right onto the home during walk-throughs—buyers could literally point their phone at a room and toggle between flooring choices or wall colors in real time. It made the possibilities instantly tangible, which helped buyers see the home’s potential and move forward with confidence. Little touches like that not only add a “wow” factor but also take a lot of the guesswork—and stress—out of big decisions.
Sure thing—one standout project was a dated Vegas home we planned to flip, and I used VR mockups to show out-of-state buyers both a “before and after” of our remodel ideas. Being able to literally walk them through possible layouts and finishes—even from thousands of miles away—not only got them excited, but it also built a lot of trust because there were no surprises once they stepped in the door after closing. For my clients, seeing those options in VR took a lot of the guesswork out of the process and sped up their buying decisions.
Absolutely—I recently used VR walkthroughs for a home renovation project where the clients were deciding between multiple kitchen layouts. Being able to “stand” in each option helped them quickly settle on a design they loved, saving us endless back-and-forth and making them feel confident in their investment. For me, it’s all about reducing surprises and making sure folks feel truly at home with the final result.
Sure thing! For a high-end Airbnb property near Augusta National, I used AR to let guests preview different decor options right from their phones—think swapping out accent walls or furniture virtually before they even booked. This not only made the property stand out, but gave guests a real sense of control and excitement about their stay, translating to more bookings and rave reviews. For me, using tech like this is all about making people feel connected to the space and ensuring they walk in already loving it.
Definitely—I’ve found that using VR tours is a game-changer when working with sellers on investment properties that need major updates. For one recent flip, I created a VR staging experience so potential buyers could walk through a fully renovated version of the home before a single wall was touched. It not only helped buyers visualize the end result, but also sped up decision-making and built genuine excitement around the listing—even before the real renovations began.
I spearheaded a project that leveraged cutting-edge virtual reality (VR) and augmented reality (AR) technology to showcase a luxury condominium development in the heart of the city. Our team wanted to create an immersive experience for potential buyers, allowing them to virtually walk through the condo units and see all the details and finishes before construction even began. We first created a 3D model of the building, incorporating realistic textures and lighting to provide a lifelike representation of the units. With VR headsets, clients were able to physically move around and interact with different elements in each room, such as opening doors or changing the color scheme. This not only enhanced the design process by allowing us to make real-time changes based on client feedback, but it also gave clients a better understanding of the space and helped them make more informed decisions. The use of VR technology has revolutionized the way we design and showcase our properties. It has allowed us to provide a more immersive and engaging experience for our clients, making the pre-construction stage more exciting and interactive.
For one of our recent listings in Dayton, I used an AR app to let buyers point their phones at a fixer-upper and instantly see different renovation styles layered right over the house’s real features. It helped folks picture possibilities—like an open-concept kitchen or new siding—without having to imagine everything from scratch, and made even skeptical buyers excited about what the property could become. I’ve found it’s a great way to take the guesswork out of “what if” and build real confidence in an investment.