A thorough profile highlights your career and educational experience, but the rest of your activity on LinkedIn shows who you are and what drives you. On a daily basis, share high-quality content you find interesting, and even better, create your own content. Align what you share with your career goals. If you’re looking to move into a leadership position, share stories about the leaders who inspire you. And always add your thoughts and key takeaways when you link to articles or other sites. When you consistently stay active with quality content, it not only helps recruiters find you, but gives them a sense of who you are and why you may be a fit with their organization. Allison Teska WP Carey School of Business MBA 2010 Bachelor\'s Degree, Marketing, 2002
Your personal brand should be authentic, unique, and true to yourself. Take the time to self-reflect on the traits and competencies you would like to portray to your LinkedIn network about who you are as a professional and individual. Your personal brand should speak to your personal values, your purpose, and what is important to you as an individual. Share with your network how that drives your career path and journey. When we align our personal brand and values with the vision, mission, and shared purpose and values of a company, we are more likely to ensure culture fit, function as the best version of ourselves, remain engaged and connected through the contributions of our work. Your work experience may not always tell the whole story. Still, you can enhance your personal brand by demonstrating how you dedicate your time to family, health, wellness, mentorship programs, volunteer activities, and/or hobbies. MBA, WP Carey School of Business, May 2009
When people need information or a specific product or service, they will think of you if your brand is strong and consistent. To be seen as an expert, you should post on social media consistently by sharing articles, quotes, stories, opportunities, and resources that are related to your topic/brand. One key is to set up Google alerts with keywords from your field so that you can receive e-mails with information that you can summarize and share! You should create your own hashtags, as well as use popular hashtags connected to your topic to help people locate you. You should write a small guidebook on your topic and offer that for free to increase your following and gain leads to your target market. Lastly, use pictures and videos that help connect your audience to the real you and your expertise so that they feel comfortable reaching out to you! Business Management - Spring 2014
Adjunct Faculty and Marketing Consultant at San Diego State University
Answered 4 years ago
Author, Brand to Sell book - Best Selling Book on Amazon Get an authentic, professional headshot photo for your LinkedIn profile, in business attire. Avoid casual shots with other people, who are then cropped out of the photo from a party or other social event. In addition, make sure your photo is socially appropriate (no drinking, cigarettes, etc.). By honing your professional appearance on LinkedIn, you will get more potential employers reaching out to you, and it will, in turn, make your profile more credible. It worked for me, and it will work for you as well!
Post-grad life has taught me to maintain the attitude of a student. With the world constantly evolving, businesses will eventually need to follow. COVID-19 impacted everyone. I had to switch to a new industry as film/entertainment marketing was struggling. Changing career paths provoked me to learn new skills & practices to help me stand out despite lacking experience. LinkedIn offers skill assessment quizzes that can help you demonstrate the industry knowledge you are seeking work. Although I was not actively working in Marketing, I sought out freelance projects through networking on LinkedIn while maintaining a day job. LinkedIn is a great platform to pursue new roles. The Jobs section suggests companies based on experience and skills. The badges you earn from quizzes will help you stand out in the application process. After landing the job I have now, the answer that stood out in my interview was that I value a growth mindset. Even in post-grad life, no one is ever done learning.
The introductory headline, or summary section at the top of your LinkedIn profile is key! Make it pop like a cover letter and add some color that highlight\'s your personality. Think about what motivates you, what you\'re skilled and what makes you unique. Use keywords and phrases that recruiters might search for and stick to phrases that are well known; data analysis, graphic design, project management, financial accounting, etc.
When you\'re building a personal brand, you\'re not only centering your strategy around what you offer but also on what others want to see. 1. Write that first post and don\'t let fear of judgment stop you from sharing your wealth of knowledge or experience. 2. Network, network, network! People are the key to building a successful brand. Build authentic connections by engaging with other people and their brands. 3. Uplift and empower others. Publishing content is one way of empowering others but partnering and collaborating is the best way to create an engaged audience.
Think of your personal brand as an online resume, and you are the only one who can create it for yourself. How do you want people to perceive your skills? What contributions would make others envious? Be clever with the content that you post on LinkedIn so that it reflects well on what's written in both sections of this platform: "Summary" and "Experience."
Answered 4 years ago
Branding is about amplifying some thing that is already there. It is not about creating an image. People have attention spans that are shorter than a goldfish and no one has time for disingenuous posts from anyone. When I started my company two years ago after working for The Boeing Company in branding for 13 years I decided that I wasn\'t going to make myself smaller to accommodate others in the room. I haven\'t looked back.
Be genuine and consistent across all of your social media profiles. College was fun but employers don’t need to see the pic of that totally awesome Hawaiian themed frat party or crazy nights with those hilarious friends you met on spring break. Be sure to clean up your Facebook, Twitter and Instagram pages so that the talented, dedicated employee you want to project reads everywhere. That said, genuine doesn’t mean stuffy or devoid of personality. Employers want to see the real you so it’s ok to leave pictures of your wacky family and friends. We all have them! It’s just important that you be sure that all of your profiles match your brand and that nothing could be perceived as irresponsibility.
When it comes to personal branding, one of the most important things you can do is to have a professional profile photo. This photo is what people will see when they Google you, so it's important that it shows you in your best light. A professional photo says that you're serious about your brand and that you're willing to invest in yourself. It also helps you to establish trust with potential clients and employers. If you don't have a professional headshot, now is the time to get one! You'll be glad you did.
Show your work on your LinkedIn display. Visually appealing and easily accessible work on a LinkedIn not only helps employers find your resume before they even ask for it, but it can actually lead prospective hirers to explore your LinkedIn page and learn more about you. Additionally, this process may help your content get shared, and can increase your discoverability.
One of the best LinkedIn profile features is going beyond simple past job descriptions and leveraging infographics. Including a visual summary of a volunteering project or a graph showing a data pipeline created for a college assignment can go a long way. It not only shows details in an efficient manner but also emphasises conciseness and visual presentation skills. Finance, Investments & Accounting, 2014
Thought leaders are what attracts people to LinkedIn. Once you establish yourself as a go-to person on truthful and valuable information in your niche, then you improve your brand visibility on the platform. The first thing is to strategize on which type of audience you will target with your valuable content. Rather than looking to build up a huge network that you are not close with, focus on a concentrated one interested in a given topic. Consistently share content on the platform. The ideal number of times is at least four a week to ensure that your profile remains highly engaged. You may also need to redo your profile image and the cover photo as well. These two tell a lot about you whenever someone lands on your LinkedIn. Your profile picture and the impression it makes of you will influence up to 60% of your chance to land a job interview. Business Administration - 2015
Your profile photo is perhaps the most important thing to prioritize when it comes to branding yourself on LinkedIn. While it may seem un-important to you, about 60% of employers say that they will move past a page if the users profile picture looks unprofessional. With most phones being capable of taking exceptional photos, there is no excuse for having anything less. Your profile picture needs to be a reflection of the kind of person you are and, will be, in a work environment, so, a pixelated, blurry photo of you and your cat is a big no. Instead, choose a picture that puts you in good lighting and makes you feel confident and professional. Make sure that the lighting is good, the picture is clear and that you are dressed for success. Remember, your profile picture might be the only photo that potential employers see before giving you an interview so make it a priority to get a new one if you think it is representing you poorly.
There is little that says as much about you as your profile picture. It's the first time that potential employers will see you and it pays to present yourself in as professional a manner as possible. Although a good quality selfie can be used, a professional photographer will help to ensure that your profile picture is of as high a quality as possible. If you don't have this option, make sure your photo is taken in good lighting with an appropriate background. Potential employers want to see only you, so make sure no one else is in the photo, and that only your head and shoulders are in the picture. Remove any hats, sunglasses, or anything else which may obscure your face. Dress appropriately for the positions you are applying for, and don't forget to smile. Jonathan Zacks, B.A., Computer Science, 2001
Find a topic that you\'re passionate about. Extra point if it also highlights your skillsets. Then post about it frequently on Linkedin -- short-form text posts or videos. LinkedIn algorithm will boost your content if you post 3 or more times a week. In a few months, this will build your personal brand and help you stand out with your employers. Pro tip: thoughtfully engage and comment on other people\'s content. They will engage with your content in return, resulting in LinkedIn amplifying it more.
If you're a student looking to stand out on LinkedIn, one of the best things you can do is add a summary to your profile that highlights your unique skills and experiences. By doing this, you'll be able to capture the attention of potential employers and help them see why you're the perfect fit for their company. So take some time to craft a killer summary and make sure to include what makes you unique. Bachelor of Business Administration - Class of 2015
Stand out by featuring books you're reading along with lessons learned from said books. Employers are looking for experience and skills but also want to work with those open to learning. Highlight books that you’ve read recently or are currently reading that show you’re intent on being a lifelong learner who's passionate about getting better at your craft. Self-improvement books as well as books about your hobbies are also excellent choices as they demonstrate your desire to grow in other ways as well. After all, you are more than what you do as a job/career. It’s understandable that recent grads won’t have much work experience but showing that you read to grow not only in your chosen field but also in your humanity, makes you a well rounded, attractive job candidate.