Adding YouTube videos changed things for us at Truly Tough Contractors. For complex jobs like solar or roofing, a short video explains everything better than a wall of text. Our walkthrough videos let clients see the process, so they know what they're getting into. We get better leads and people stay on the page longer. Just use a custom thumbnail and keep it brief, because nobody wants to wait for a slow video. If you have any questions, feel free to reach out to my personal email