We generally use size 16 fonts in most of the email marketing newsletters we produce. As an email marketing agency we create a lot of email campaigns and find this font offers a good balance between readability and the overall look and feel or branding in an email. Of course you'll also want to make sure you're using responsive email templates too so that text looks good on all devices and is able to change the way things are displayed for each individual user. Ryan Turner Founder, EcommerceIntelligence.com https://www.ecommerceintelligence.com/
When it comes to the font size for an email marketing newsletter, I use 12-point font for the body text and 13.5-point font for subheadings. It ensures that the message will be large enough for readers to read comfortably but not so large that it clutters up their inboxes and makes them less likely to want to open and read it. For best results, I also choose sans serif fonts as they are easy on the eyes and great for digital reading. By being mindful of basic design settings, I can ensure that everyone can easily digest your content without difficulty, regardless of their device type or resolution settings.
For me, the font size varies for paragraphs and headlines. The minimum font size I use is 16px because this font size is readable on both desktop and mobile devices. As for the headlines (H1, H2s), the font size varies, and I often go for 20px or 24px.
Too large and the email content may appear distorted or out of place in the recipients email service provider. Too small and subscribers typically skip reading it. Personally, I tend to opt for 16 points in the main body of the newsletters I write. This usually works well, but I will sometimes go for a larger font if the audience are predominantly mobile users (or if they are a demographic which may include older, or visually challenged readers). Headlines and sub-headlines I'll opt for anywhere between 20 and 30 points, but I use a testing process to determine the best font size for each campaign. Both the font type and the number of words influence how large (or small) you can go.
Font Size 12 has been the standard for anything we propagate via email. The reason is that this font size creates a professional-looking newsletter that is visually pleasing to all our readers. The size is just enough to fit all email platforms adequately and still be readable without becoming irritating. Using the appropriate font size is often overlooked when creating written content. However, it’s just as important to our readers as the actual content of the newsletter. How you format your written content affects how reliable your readers will think of your material.
It is critical to choose an easy-to-read typeface. You should select a font that is large enough that the reader does not have to squint to read your message but not so enormous that it does not fit on a single page. After you've decided on a font style, choose a font size of 10 or 12 points. The size will be determined by how much information you have; it is preferable to structure your letter to fit on one page. If your letter includes a heading (such as your name and contact information), make the header font larger (14 or 16). This, however, is not required.
When it comes to email marketing newsletters, the font size is an important consideration. The general rule of thumb is to use a font size that is easy to read on a variety of devices, including desktops, laptops, tablets, and smartphones. A good starting point is to use a font size of 14–16 pixels for the main body text and 18–20 pixels for headings and subheadings. This will ensure that your newsletter is readable on both large and small screens without being too small to read on a mobile device. Additionally, it's important to use a font that is easy to read and easy on the eyes, such as Arial, Verdana, or Times New Roman. By using a consistent font size and font throughout your newsletter, you'll create a polished and professional look that will help to engage your readers and keep them interested in your content.
We use font size 14 in our newsletters. I find that it provides ample clarity while still looking sleek enough to pass as an elegant font and not an oversized monstrosity. We've experimented with other font designs in the past, but everything seemed to be either too small or too big in terms of size or just too weird type-wise.
Marketing & Outreach Manager at ePassportPhoto
Answered 3 years ago
In our email marketing newsletters, we use two font sizes: 16px for headlines and 12px for the body. The reason for this is to ensure professional readability for your target audience. The 16px size gives all headlines a professional, bold look that stands out from the rest of the content in order to grab the reader's attention. Meanwhile, the 12px font size ensures professional legibility and makes sure that important details are easily readable by our readers (i.e., no need to zoom in).
I recommend using a font size of 16 or 18 for your email marketing newsletters. This ensures that your content is easy to read and understand. If your newsletter is full of content that is difficult to understand, readers will be less likely to read it. And if they do read it, they may not understand everything that is written. This can make them less likely to purchase your products or services. So make sure that your content is easy to read and understand. Use a font size of 16 or 18 and write in plain English. This will help ensure that your content is effective and gets the results you want.
We use 14 font size for email marketing newsletters considering this font size also renders pretty well on smart devices including mobile and tablets. We always prefer using default fonts including Arial, Verdana and Trebuchet. We also prefer using sans serif Fonts over serif fonts.
The ideal font size for email marketing newsletters can vary depending on the design and layout of your newsletter. However, a general rule of thumb is to use a font size between 12-14 pixels for the main body text. This size is large enough to be easily readable on most devices, while still being small enough to fit a lot of content on the screen at once. It's also important to consider the font type you're using, as some fonts are more legible at larger sizes than others. Additionally, you can use different font sizes for headings, subheadings, and other elements to create a clear hierarchy of information in your newsletter.