https://gurianco.com/ Gurian CPA Firm has nailed an excellent color scheme. Rather than choosing primary colors as their main scheme, they chose the color of money - gold. By adding pops of blue and dark backdrops, they’ve effectively created a feeling of luxury as you surf. Remember that your color scheme communicates mood and should be contrasted to create interest and draw a user’s eyes to certain areas of each page. They include a search box in their navigation bar, a great addition to a site redesign. A search bar allows users to find exactly what they’re looking for quickly, keeping them on your page longer and increasing your odds of conversion.
Accountant Partners highlight some crucial stats on tax savings prominently displayed above the fold, so users don’t have to scroll to see the potential benefits of their services. The faster you can get to business, the more users will read your message before navigating away or closing their tab. Their CTA buttons are also strong, placing a phone number and a “Book free consult” button in the site’s header and at the top of the landing page. The central purpose of your site is to pull in more conversions, so these buttons need to be large enough to easily click, even on smartphone screens, and clearly state their purpose. https://accountantpartners.com/
https://www.indevia.com/ The website makes it immediately obvious what the company does, with the tagline “The Trusted Accounting Solution” just below the company name at the top of the page. Many accounting websites make the mistake of being so enamored with beautiful images, complex animations, and fancy design, that they forget to state what they do. Next the website has a bullet point list of the accounting services they offer. On average, people spend 45 seconds on a website, so it is important to present what you have to offer in a clear, concise manner which can be quickly scanned. Lastly, the use of a quirky illustration as the main image gives off a friendly, informal vibe, and makes the design stand out from the typical glossy corporate images featured on other accountancy websites.
I think the accounting firm website of PricewaterhouseCoopers (PwC) is a great example for new firms or firms considering a website redesign. There are several reasons why I selected this site: 1) The site is professional and modern, yet still approachable. The design is clean and easy to navigate, which is important for any website but especially for an accounting firm website where users might be looking for specific information or want to quickly find a specific page or document. 2) The site includes a lot of useful information for users, whether they are potential clients, current clients, or employees. There is a section on the site devoted to thought leadership articles and another section with resources such as tax guides and industry reports. This shows that PwC is not only a leader in the accounting industry but also a trusted resource for information and advice.
Pearl Chartered Accountants' website is a great design to emulate because they make great use of white space. Often, less is more, because this minimalist approach makes the text and images they use pop. They've also split their services into separate landing pages for specific accounting needs, which allows them to maximize their SEO impact. By creating service pages like "Accountants for Landlords" and "Accountants for Contractors," they're using crucial keywords that can help boost their Google ranks on several accounting-related queries. They're implementing a well-rounded SEO strategy while letting users know their specialties. https://www.pearlaccountants.com/
Perkins Accounting is a standout page because it goes against the stereotypical grain, adding some warmth and highlighting company culture with a video of their team at work and smiling for the camera. Wherever you can bring attention to the great people behind your business, you’ll build trust, credibility, and stronger brand memory. They’ve also highlighted their business using impressive metrics. With 62% female shareholders, #2 in diversity ranking, and an 86% client rating, they’re sharing even more about their cultural values, appealing to a diverse audience, and putting proof to their big claims. Build credibility by sharing some of your most impressive stats! https://perkinsaccounting.com/
I think that the website of "LocalAccountant", https://localaccountant.nl/?gclid=EAIaIQobChMIv9f50OiT-gIV1uJ3Ch0JgQE4EAAYAyAAEgKn1PD_BwE , is a great example of what new firms or firms considering a website redesign should emulate. The site is clean, easy to navigate, and has a professional look. The design is clean and uncluttered, which makes it easy for users to find what they are looking for. The site is also responsive, meaning that it adjusts itself depending on the device being used (i.e., if you’re reading this article on your phone, you won’t see as much content). This helps ensure that users will have an enjoyable experience regardless of how they access your site. The site also uses white space well—there’s not too much content or too little. The images are well-placed and help tell the story of their company without detracting attention from other parts of the page.
One website I like is the SeaTrends Strategy Group http://www.seatrendstrategy.com/#bigthinkers site. The first image with the "Big Thinkers" title is striking and conveys the right message. They put multiple squares of their brand images on the picture as if they were floating up to the sky. Everything on the side is easy to find by scrolling. Each image for every category is striking and creative. The use of blue conveys trust and I like the way the testimonials and services are laid out. They are easy to read. It's a well-put-together site that emits rational thinking, calmness, and great ideas.
I recently came across the website for Bean Ninjas (beanninjas.com). I was immediately impressed by the website's fresh and modern design. The color palette is eye-catching but not overwhelming, and the original high-quality pictures give the site a professional yet approachable feel. In addition to its aesthetic appeal, the website is also easy to navigate and packed with useful information. The "Our Services" page does an especially good job of clearly explaining the firm's offerings, and the blog is full of well-written articles that provide value to readers. Moreover, I really admire the subtle creativity around the website, for instance the “Our Team” is replaced by “Look behind the mask of the ninjas”. Overall, I believe Bean Ninjas provides an excellent example of what firms considering a website redesign should emulate. The website is visually appealing, functional, and informative, and it effectively communicates the firm's brand identity.
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360 Degrees of Financial Literacy is an accounting website that all accounting firms should emulate. The link to the website is https://www.360financialliteracy.org/. One of the things that makes this website relevant in this example is that it has a calculator function as one of its tools. Which accounting professional or customer does not need a calculator in their daily operations. The other reason is that the website provides a space for websites visitors to ask accounting and financial questions. The last reason is its professional outlook. Just a click into the website and one is assured that they are in a professional space. All this makes the website a good example for new accounting forms seeking to design or redesign their website.
mAccounting (https://www.indinero.com/indinero-and-maccounting) is a wonderful example of an accounting firm website for new businesses considering a website revamp. I chose this website because of the following factors: ? This accounting firm's landing page is actually classic and uncomplicated. It is not only comprehensive and practical (it informs you of the various services), but it is also quite well designed with its light color palette. ? This company uses simple symbols, infographics, and mockups to show off the aspect of its business, which gives customers access to accounting software. ? Previously, it used videos, which was what really made this website stand out. The "why" video of one company significantly honed the brand's narrative as told by the staff members. This helped in determining the kinds of clients they have worked with. They also give some excellent client testimonials to support their claims further.
https://www.crowe.com/ The website leads with a message: “Embrace volatility.” This introduces the company’s unique selling point (USP): in a time of uncertainty and constant change, they can help their customers not only survive but thrive. They go on to cleverly tie their call to action with their USP: “Crowe has the experience to help you embrace volatility.” Another smart design choice is that they avoid the typical stock photos showing models in a corporate setting. Instead, they feature an informal group photo of their employees looking happy and enthusiastic. Underneath the photo, they mention that Crowe was named one of PEOPLE magazine’s 100 companies that Care. This accolade is another great selling point that helps them stand out to prospective customers.
https://salientaf.com/ Many accounting companies follow current trends and overload their websites with colors and images. I like that Salient's webpage is in subdued colors and contains peaceful photos. Thanks to that, pictures don't steal my attention from the content. The next great thing is they start with information that ensures their trust. Finally, an excellent idea is to place a contact form right at the beginning of the website. It quickly allows users to contact the company, and at the same time, it doesn't look intrusive or salesy.
One example that I think is worth emulating is the website of Grant Thornton (https://www.grantthornton.com/). There's plenty of white space, clean navigation, and a nice balance of content and imagery make it a pleasure to visit. The homepage is also extremely inviting, constantly pulling you forward through its use of bold colors and a simple “Learn more” call to action. Finally, the site's career pages offer a wide variety of opportunities and areas of expertise to attract interested talent.